Tag Archives: Overwatch

Uniqlo brings Blizzard video game IP to clothing ranges on global scale

Uniqlo, a juggernaut on the licensed fashion scene, has detailed a new partnership with Blizzard Entertainment to bring its popular gaming franchises Overwatch, World of Warcraft, Hearthstone, Diablo III and StarCraft II to the apparel space. The newly released t-shirts are part of Uniqlo’s spring/summer 2019 collection. Across the range, …

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Owned: An Intro to Esports

Esports is the fastest growing sector of the licensing industry and to those who are clueless to the new medium: it's time to start paying attention. Here, we give you the rundown of the biggest titles in the space.

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Nerf This!: Blizzard talks Overwatch’s unstoppable esports licensing programme

Having first launched in May 2016, in less than two years Blizzard's competitive hero shooter has gone on to become one the biggest hitters in the Esports space. We caught up with Daniel Siegel, head of Esports licensing at Activision Blizzard to learn about the brand's aggressive expansion into licensing.

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