Tag Archives: Overwatch

Uniqlo, a juggernaut on the licensed fashion scene, has detailed a new partnership with Blizzard Entertainment to bring its popular gaming franchises Overwatch, World of Warcraft, Hearthstone, Diablo III and StarCraft II to the apparel space. The newly released t-shirts are part of Uniqlo’s spring/summer 2019 collection. Across the range, …

From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.

The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.

The studio is rounding out its hit franchises Overwatch and call of Duty with extensive consumer products plans.

Esports is the fastest growing sector of the licensing industry and to those who are clueless to the new medium: it's time to start paying attention. Here, we give you the rundown of the biggest titles in the space.

Having first launched in May 2016, in less than two years Blizzard's competitive hero shooter has gone on to become one the biggest hitters in the Esports space. We caught up with Daniel Siegel, head of Esports licensing at Activision Blizzard to learn about the brand's aggressive expansion into licensing.