Tag Archives: Overwatch

Blizzard toasts 30 years of gaming and geekery in new anniversary merchandise collection

Posted on by

Blizzard is toasting 30 years of gaming and geekery, as well as the launch of the first BlizzConline, with the release of a swathe of new merchandise this month across the Blizzard Gear Store.

New 30th Anniversary themed merchandise will lead a roll-out that includes limited edition pins, exclusive puzzles, art prints, gaming desk accessories, journals, outerwear and more. All of the products will be adorned with the 30th Anniversary Logo and include heroes and scenes from some of Blizzard’s most iconic games.

Announced earlier this month, Blizzard is also release an Artha Helm of Domination Blizzard Exclusive Replica, a special launch that taps directly into the hardcore fan base for its popular World of Warcraft franchise. Standing at over 15 inches in height, the launch is billed as one of the firm’s most premium collectables.

Blizzard VP of global consumer products, Matt Beecher, said: “We couldn’t think of a better way to celebrate fans that have spent the last three decades with us than with a special collection that commemorates our shared journey.”

Fans will also be able to dive into the worlds and lore of Hearthstone, Overwatch, and World of Warcraft with new literary releases coming later this year. New launches will include The Art of Hearthstone Volume IV: Year of the Raven, The Art of Overwatch Volume 2, and World of Warcraft: Folk & Fairy Tales of Azeroth.

An official World of Warcraft Cookbook – World of Warcraft: New Flavours of Azeroth – will also be launched.

These new titles will be available for pre-order via the Blizzard Gear Store starting February 19.

Blizzard Entertainment taps Erve Europe for Overwatch and World of Warcraft roll-out

Posted on by

Blizzard Entertainment has partnered with Erve Europe to bring its two giant gaming franchises, Overwatch and World of Warcraft to its gaming portfolio. Under the new deal, Erve will serve the European market with an onslaught of Overwatch and World of Warcraft products, including t-shirts, sweatshirts, pyjamas, shorts, socks, hoodies, and more.

Since its launch over 25 years ago, World of Warcraft has proven itself to be a gaming phenomenon, boasting as dedicated fanbase that has helped fuel the success of its five game series, theatrical release, and licensing programme that continues to grow.

Meanwhile, Overwatch has been a fan-favoured franchised since its 2016 debut. The team-based first-person shooter has its own esports league, and its sequel, Overwatch 2, is expected to be one of the biggest upcoming games to date.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, Erve Europe’s gaming license manager. “As I am a fan myself, I know how dedicated the players are to these games. I know people who have been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising! Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Activision Blizzard’s vice president of international consumer products, Phillippe Bost, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

The first collections will launch in Spring Summer 2021.

Blizzard Entertainment taps Erve Europe for Overwatch and World of Warcraft roll-out

Posted on by

Blizzard Entertainment has partnered with Erve Europe to bring its two giant gaming franchises, Overwatch and World of Warcraft to its gaming portfolio. Under the new deal, Erve will serve the European market with an onslaught of Overwatch and World of Warcraft products, including t-shirts, sweatshirts, pyjamas, shorts, socks, hoodies, and more.

Since its launch over 25 years ago, World of Warcraft has proven itself to be a gaming phenomenon, boasting as dedicated fanbase that has helped fuel the success of its five game series, theatrical release, and licensing programme that continues to grow.

Meanwhile, Overwatch has been a fan-favoured franchised since its 2016 debut. The team-based first-person shooter has its own esports league, and its sequel, Overwatch 2, is expected to be one of the biggest upcoming games to date.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, Erve Europe’s gaming license manager. “As I am a fan myself, I know how dedicated the players are to these games. I know people who have been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising! Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Activision Blizzard’s vice president of international consumer products, Phillippe Bost, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

The first collections will launch in Spring Summer 2021.