Tag Archives: pandemic

Toymaster cancels Harrogate May Show 2021 and looks towards its 2022 return

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Toymaster has confirmed that its annual Harrogate May show will not take place this year, but instead return for 2022 when it will take up its usual residence at the Majestic Hotel from May 17th to 19th.

The buying group has said that following the recent Government announcement setting out the roadmap out of lockdown, it was  clear that the Toymaster Show would not be able to take place on the original dates in May this year.

As a result, a survey was sent out to all Members and Suppliers regarding a potential alternative date at the end of August, asking if they would attend with any feedback.

The results of this survey showed that while there were still Members and Suppliers who would like the show to go ahead and be able to meet up, many were unable to commit at the date change at this stage, citing reasons related to safety, potential travel restrictions, the proposed dates plus the added “complication of the uncertainty regarding future Covid waves.”

Subsequently, the Toymaster Board has decided that the May Show will not take place in 2021,  and the next show will be at the Majestic Hotel in Harrogate May 17-19th 2022.

“While it is a huge disappointment to have to cancel the show, we believe it is the right decision for all  involved,” said the group in a statement issued earlier today.

“The Toymaster May Show is renowned within the industry, and we feel the show will be a much better success when we know all our Members and Suppliers are able to attend safely once again.

“We look forward to welcoming Toymaster Members, Independent Retailers and Suppliers back to a  spectacular show in Harrogate in May 2022, and invitations for next year’s show will be sent out at  the beginning of January as normal. Let’s look forward to making the 2022 show the best we possibly can.”

Boris Johnson’s roadmap out of lockdown lays out non-essential retail’s spring time reopening

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Boris Johnson’s roadmap for lifting lockdown restrictions across England have offered the light at the end of a long tunnel for non-essential retailers, and the suggestion that doors will be reopening from no sooner than April 12th this year.

The plans were detailed amid a roadmap out of lockdown delivered by the Prime Minister to MPs this afternoon. Johnson is expected to give a televised broadcast to the public at 7pm this evening.

It follows what has been many weeks of a third national lockdown with the earmarked date signifying the end of what will have been at least 14 weeks of closed doors amid the non-essential retail landscape, longer than the closures of the country’s first lockdown in March last year.

Taking priority, however, as talk turns to the country’s easing out of lockdown restrictions, is the return of all pupils to classrooms, followed by relaxed rules around socialising and the eventual reopening of non-essential shops and businesses.

During the course of the third national lockdown, food shops, supermarkets, off-licences, pharmacies, and garden centres have all been categorised as essential retailers.

Market stalls selling essential goods, petrol stations, medial providers, vets, launderettes, banks, post offices and building societies have also been permitted to remain open throughout the lockdown.

Non-essential shops include everything from clothing, books, department stores and technology stores, and of course, toy shops.

Mr Johnson said that from 12 April, under step two of lockdown easing, non-essential retail will reopen. This is along with hairdressers and nail salons.

The Scientific Advisory Group for Emergencies (Sage) has said that retail has a low impact on the transmission of the virus.

Prior to the last lockdown, Sage recommended that “opening non-essential retail safely would require a significant effort to ensure that environments are appropriate to minimise transmission (for example social distancing and hygiene measures, ventilation)”.

This means that rules relating to social distancing, the wearing of face masks and a limit on the number of people allowed inside a shop are likely to continue when shops do eventually reopen.

Helen Dickinson OBE, Chief Executive of the British Retail Consortium, said: “We welcome the additional clarity provided by the Prime Minister. While we are encouraged by a plan for non-essential stores to reopen, the heavy impact of the pandemic means some may never be able to.

“The cost of lost sales to non-food stores during lockdown is now over £22bn and counting. Every day that a shop remains closed increases the chances that it will never open again – costing jobs and damaging local communities.

“Non-essential shops are ready to reopen and have been investing hundreds of millions on making themselves Covid-secure. Government should remain flexible and allow non-essential retail to reopen as soon as the data suggests it is safe to do so. Until it is permitted, retailers will need continued support from Government.

“We welcome the PM’s call ‘not to pull the rug out’ from under businesses. To this end, the Government must act on three vital issues – rents, rates and grants.

“To avoid further job losses and permanent job closures, the Chancellor must announce a targeted business rates relief from April and extend the moratorium on debt enforcement, as well as removing state aid caps on Covid business grants. This would relieve struggling businesses of bills they cannot currently pay and allow them to trade their way to recovery.”

Hasbro partners with Uber Eats to launch free Hasbro Toy Store to families this half term

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Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown.

The new collaborative effort arrives as 70 per cent of UK parents admit to feeling overwhelmed as they juggle work and home-schooling, while 56 per cent say they are concerned at the thought of spending a half term holiday with fewer activities to entertain their young ones.

The country’s current lockdown restrictions mean that where families would usually be spending time at the cinema, zoos, or on playdates, parents are now being forced to look for entertainment closer to home. Over half of parents claims their kids are now bored at home, and 50 per cent say they’ve run out of things to do.

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber Eats app from this Wednesday.

The toys and games available through the app – including Cluedo, The Game of Life, Play-Doh, and Yahtzee, were chosen because they encourage family time and imaginative play and offer something for children of all ages. Once ordered, they will be delivered – contact-free – to your door in around 30 minutes.

With the average parent spending £99.55 per week on activities to entertain their children, Uber Eats and Hasbro teamed up to give away the toys to ensure all parents could benefit. It launches as 71 per cent of parents state that they aim to spend extra quality time with their kids this half-term.

The toy store will be open in London and Manchester from Wednesday 17th to Saturday 20th February.

Toussaint Wattinne, general manager of Uber Eats, UK and Ireland said: “Being a parent is tougher than ever at the moment, so we wanted to do our bit to help bring families together and keep the children entertained while opportunities for days out are more limited. Uber Eats delivers items beyond food to help make people’s day-to-day lives that little bit easier.”

Anne Leonhardi,  Marketing Director North Europe at Hasbro, added: “Play is hugely important for children’s development, striking that vital balance between learning and fun. The half-term holidays are no different, so we want to make sure that children and parents get the break they desperately deserve during these difficult times.

“The games and activities in the Hasbro Toy Store are a great way of making sure families have a fun February half-term, whether they’re testing their wits with a game of Cluedo or getting creative with Play-Doh.”

Since the first lockdown in March 2020, Hasbro brands continue to resonate as people spend more time at home and parents look for fun activities to keep the kids entertained.

Disney content and licensing hit hard by Covid-19 but consumer products offer glimmer of hope

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Content sales and licensing revenues at the Walt Disney Company have suffered big losses at the hands of the pandemic with dramatic decreases of 56 per cent and an operating income decrease of 78 per cent driven primarily by the closure of theatres, parks and experiences over the course of last year.

Lockdown restrictions and social distancing measures played a major role in significantly reduced theatrical distribution from the studio with many theatres across the globe either closed or operating at reduced capacity in the ongoing fight against the coronavirus.

As a result, Disney content sales, licensing and other revenues dropped by over half to $1.7 billion, while segment operating income decreased 76 per cent to $188 million.

Meanwhile, lower TV and SVOD distribution results were driven by the shift from Disney’s licensing of content to third parties to distribution via its own direct-to-consumer services like Disney+.

The studio has attributed the decrease in home entertainment results to lower unit sales, partially offset by lower marketing costs. The prior-year quarter reflected the performance of Toy Story 4, The Lion King and Aladdin compared to no significant titles in the current quarter.

The negative impact of Covid-19 continued to be felt across Disney’s Parks, Experience, and Products segment which saw Q1 2021 revenues plunge 53 per cent to £3.6 billion, with segment operating results dropping $2.6 billion to a loss of $119 million.

As a result of the pandemic, Disneyland Resort was closed and the company’s cruise business was suspended in the current quarter. Disneyland Paris closed on October 30, 2020 and Hong Kong Disneyland Resort closed on December 2, 2020. Walt Disney World Resort and Shanghai Disney Resort were open in the current quarter, but were operating at significantly reduced capacities.

Disney’s consumer products business has however offered the firm a glimmer of light, with operating income growth driven by an increase in games licensing revenue, reflected in the release of Marvel’s Spider-Man: Miles Morales.

‘The most significant impact on operating income in the current quarter from COVID-19 was an estimated detriment of approximately $2.6 billion at the Disney Parks, Experiences and Products segment due to revenue lost as a result of the closures and reduced operating capacities,’ explained Disney in its Q1 2021 financial  statement.

‘The impacts of Covid-19 on our Disney Media and Entertainment Distribution segment were less significant. Lower revenues due to the deferral or cancellation of significant film releases as a result of theater closures were largely offset by the related reduction in film cost amortization, marketing and distribution costs.’

Bob Chapek, chief executive officer, The Walt Disney Company, said: “We believe the strategic actions we’re taking to transform our Company will fuel our growth and enhance shareholder value, as demonstrated by the incredible strides we’ve made in our DTC business, reaching more than 146 million total paid subscriptions across our streaming services at the end of the quarter.

“We’re confident that, with our robust pipeline of exceptional, high-quality content and the upcoming launch of our new Star-branded international general entertainment offering, we are well-positioned to achieve even greater success going forward.”

Mattel achieves ‘best performance in years’ as Barbie and Hot Wheels fuel Q4 and full year success

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Mattel bosses have hailed the company’s fourth quarter and full year 2020 financial results as ‘its best performance in years,’ having beaten all expectations to see Q4 net sales up ten per cent and full year sales increase by 2 per cent to hit $4,584 million.

Sales of the company’s fashion doll brand, Barbie, as well as the continued popularity of Hot Wheels in the Vehicles sector, and Mattel’s portfolio of games fueled much of the fourth quarter success for the company across both its domestic North American and international markets.

Q4 net sales in the North America segment increased 13 per cent, primarily driven by growth across Dolls, Infant, Toddler, and Pre-school, Action Figures, Games and Other. Meanwhile, net sales in the international segment saw a lift of seven per cent.

For the full year 2020, net sales in North America were up seven per cent versus the prior year, but the international market saw a dip of four per cent due to declines in Infant, Toddler, and Pre-school sales, as well as action figures, building sets, and vehicles.

The decrease was partially off-set by growth in the dolls category that was driven primarily by Barbie.

Across the EMEA market, Year on Year growth was 12 per cent in constant currency, representing double digit gains across two of Mattel’s largest markets in North America and EMEA. It’s according to the NPD Group that Mattel outpaced the industry in Q4 last year, growingg approximately five times faster than the industry for the year.

Ynon Kreiz, chairman and CEO of Mattel, said: “This was a banner quarter for the company with our best performance in years. In the midst of a pandemic and very challenging market conditions, our results exceeded expectations, with another major upswing in topline and a significant increase in profitability, as we gained global market share and continued to transform Mattel into an IP-driven, high performing toy company.

“The fourth quarter and full year demonstrated the resilience of the toy industry and the priority that parents place on quality toys, trusted brands and purposeful play.

“Our momentum was driven by the quality and breadth of our product offering, enduring strength of our brands, highly efficient supply chain, world-class commercial capabilities and very effective demand creation, in close collaboration with our retail partners. The continuous improvement in our performance puts us in a strong position from which we believe we can accelerate our growth.

“I could not be more proud of the entire Mattel global team for having stepped up in an extremely tumultuous year to support our consumers, customers, business partners and communities where we live and work.”

Mattel’s CFO, Anthony DiSilvestro, added: “Mattel delivered another outstanding quarter of double-digit growth with broad-based gains across the portfolio and continued improvement in gross margin, and we are pleased with our performance for the full year.

“With a strong finish and positive start to 2021, we are providing guidance for the new year reflecting continued improvement in both our top and bottom line. Mattel also stands to benefit from our newly announced Optimizing for Growth programme and we believe we are well-positioned to continue this momentum.”

The Optimising for Growth programme aims to streamline key processes at the toy maker and is expected to deliver in aggregate $250 million of incremental cost savings by 2023.

Chancellor ‘considering tax on online giants’ to help payback Government’s Covid spending

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Amazon and other major online retailers could be facing a new online sales tax to help the UK pay its debts following extensive borrowing during the pandemic.

Treasury sources have confirmed that Chancellor Rishi Sunak is considering initiating a tax that will target companies who have done well out of the coronavirus crisis in order to help pay back UK government debts.

The new tax is being considered as part of a business rates review after a consultation was held last year. It also emerges following calls from business leaders of 18 companies, including Tesco, Morrisons, Asda, Waterstones, and more, for a fundamental overhaul of how retailers are taxed in the UK.

Amazon saw sales in the UK increase by 51 per cent to nearly £20bn in 2020 as lockdown restrictions forced people to shop online. A report last week however, has suggested that the online behemoth paid just £71 million in business rates on its entire UK estate, including fulfilment centres, research and development centres, corporate offices in London, Amazon Lockers, Whole Foods Market stores, and delivery stations.

Furthermore, and according to real estate advisor Altus Group, who conducted the research, this represented a tax to turnover ratio of just 0.37 per cent.

Tesco’s chief executive Ken Murphy has now pushed for a one per cent levy on online sales, a move which could drastically alter the UK’s retail landscape, and a move that is now being considered by the Chancellor as attention turns to plans to help the UK’s high streets survive the pandemic.

Leaked emails showed Treasury officials had summoned tech firms and retailers to a meeting this month to discuss the online sales tax. The Sunday Times reported that Downing Street is also looking at introducing an ‘excessive profits tax’ on companies that have seen profits surge due to Covid-19.

“We want to see thriving high streets, which is why we’ve spent tens of billions of pounds supporting shops throughout the pandemic and are supporting town centres through the changes online shopping brings,” said a Treasury spokesman.

“Our business rates review call for evidence included questions on whether we should shift the balance between online and physical shops by introducing an online sales tax. We’re considering responses now.”

The Centre for Retail Research said that high street retailers paid around 2.3 per cent of annual retail sales in business rates before the pandemic.

Helen Dickinson, chief executive of the British Retail Consortium, said that ministers should not prevent businesses’ ability to recover from the pandemic.

“The key to reviving our high streets is fundamental reform of the business rates system and we oppose any new taxes that increase the cost burden on the industry which is already too high,” she said. “Economic recovery after Covid will be powered by consumer demand – the Chancellor should ensure he doesn’t introduce any new taxes that stifle this.”

Amazon has said that it will not comment on the online sales tax reports.

Viewpoint | WildBrain CPLG’s John Taylor explores the global shift and trends for 2021

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Major changes are taking place across both the licensing and retail landscapes, and it’s not all driven by the pandemic. Yes, the arrival of the coronavirus on a global scale has influenced some sweeping evolutionary moves for businesses the world over, but it has only acted as a facilitator of the inevitable changes that were upon us.

Here, John Taylor, VP Northern Europe and MD UK and France at WildBrain CPLG talks us through a selection of the biggest trends he believes will go on to define the year 2021.

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With 2021 underway and the industry navigating changes to the licensing and retail landscape brought on by the global pandemic and other forces, I’d like to explore five key trends that we at WildBrain CPLG expect to see this year and what we think they will mean for brand owners.

Sustainability accelerates 

For several years, the licensing industry has been discussing how we can make our business better for the environment, and how we can play a part in protecting our planet for future generations. There’s been significant acceleration in this area and a clear shift in priorities, with sustainability now an urgent focus for many businesses.

Plans for developing more environmentally conscious products and packaging are being worked into licensing agreements, which is an extremely positive step. 

Some good examples we’ve seen include The LEGO Group pledging up to US$400 million over three years to accelerate its sustainability and social responsibility initiatives, and Hasbro phasing out plastic from new toy and game packaging. 

I anticipate we’ll also see more brands making sustainability a focus not only in product development, but also in marketing activities. Last October, our partner Peanuts Worldwide launched a fantastic multi-year initiative called ‘Take Care with Peanuts’ as part of the brand’s 70th anniversary celebrations.

The campaign directly draws from Charles Schulz’s beloved comic strips and reminds all of us to be good global citizens, with caring for nature and the environment forming a key part of this. The response has been overwhelmingly positive and we’re looking forward to delivering great licensing partnerships which uphold this ethos to support the campaign.  

I’d also like to extend a huge congratulations to Helena Mansell-Stopher, CEO at Products of Change, for her work in pulling together the first Sustainability in Licensing Conference last year. It’s clear the licensing industry is committed to doing more to protect our planet, and seeing everyone come together to share ideas and knowledge was really inspiring.  

Supporting retail innovation 

Retail has always been a huge part of my career, and I have great respect for all those working in the sector – I still find myself tidying shelves and rearranging displays when I’m out shopping! It used to be that the industry would only assess the state of the retail landscape on an annual basis, which then became every quarter as e-commerce began changing the way we shopped. Now, with the current pandemic, retail is being discussed in the news on an almost daily basis. 

Given the pace at which the retail landscape is changing, its important the industry comes together and works closely with retailers to ensure we understand their challenges, needs and ambitions. Now, more than ever, licensors and licensing agents need to provide the innovation and tools required for retailers to stand out and keep their customers coming back for more. 

Navigating through COVID

While we can look to the horizon with optimisim, there is little doubt that COVID will still be affecting the industry throughout the year – particularly when it comes to forward planning and strategies. This pandemic has highlighted how important it is for brand owners and retailers to have not only a Plan A, but also Plans B and C and beyond, which gives them flexibility to effectively react and adapt to changing circumstances. These plans should be centred around aspects of the business they can control and where possible be informed by data and insights.

Consumer buying habits have changed significantly, from both where they are buying and what they are looking for, so staying on top of purchasing behaviours and trends will be very important. Sound contingency plans will ensure businesses of all sizes are equipped to face whatever surprises and opportunities may arise. 

Shifting consumer habits 

With a lot of the population spending much more time at home, we’ve seen notable changes in the types of products consumers are seeking out. Unsurprisingly, there’s been a big spike in home improvements and renovations as people make their surroundings not only more functional, but also more comfortable. 

Licensing has seen positive benefits from this shift in purchasing, with growth in the homewares category and also in toys and games as families spend more quality time together. The World of David Walliams, for example, has shown huge growth for us this year with the brilliant collection from University Games. 

Many new licensing opportunities are also opening up due to the increased time spent at home. Brand owners are exploring categories they previously had not considered or which may not have been a priority. For example, we recently secured a deal on behalf of Osprey London for a garden furniture range, which wasn’t in our plans at the start of 2020. We’re also in discussions with many other potential new licensees who have never ventured into homewares licensing before, but are starting to see the value of this revenue stream and now want to jump into our world. 

Streaming brands blossom

As we’re not expecting any tentpole movie releases until later this year, streaming is currently winning the attention of audiences. The growth of streaming has opened up some exciting retail and licensing opportunities for key titles available on major platforms. We’ve been blown away by the demand for merchandise from streaming shows in our portfolio, such as Sony Pictures Consumer Products’ Cobra Kai and The Boys – both major hits that made ‘most watched’ lists in 2020. In early 2021, we’re bringing fans products from such brands that they’ve been eager to find, and we’re excited to see how the industry capitalises on the potential these type of properties offer.  

Whatever 2021 has in store, this is definitely going to be a year businesses need to unite and support the whole licensing chain. Here’s wishing everyone a healthy and brighter year ahead. 

US consumers spent $56.9 billion on gaming in 2020 according to NPD latest

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US consumers spent a record $56.9 billion on gaming in 2020, a jump of 27 per cent from 2019, according to data from the NPD Group.

December was a particularly big month for games, consumer spending across video game hardware, content and accessories reached a December record of $7.7 billion, 25 per cent higher than in December 2019.

Hardware dollar sales, meanwhile, reached $1.35 billion in December 2020, a jump of 38 per cent compared to 2019, and the highest total for a December month since the $1.37 billion generated in December 2013.

Hardware dollar sales totalled $5.3 billion for the year, 35 per cent higher than 2019, and the highest since the $5.6 billion generated in 2011.

As reported by Licensing.biz sister title, MCV UK, the Nintendo Switch was the best-selling console of 2020, with annual dollar sales being the second highest for an individual platform in a single calendar year in U.S. history – beaten only by another Nintendo console, the Wii, in 2008.

Despite supply issues, the Playstation 5 was the second best-selling console in dollar sales, while PlayStation 4 ranked second in units sold. PlayStation 5 set a new dollar sales record for PlayStation hardware through each PlayStation platform’s first December at retail.

Call of Duty: Black Ops: Cold War was both the best selling game of December 2020 and the year as a whole, while Call of Duty: Modern Warfare was the second best-seller of the year.

Call of Duty ranked as the best-selling gaming franchise in the U.S. market for a record 12th consecutive y

Animal Crossing:New Horizons, while not quite as popular as it is in Japan, still proved successful in the US, ranking third. In 2020, the title achieved the highest physical dollar sales for a Nintendo-published game in a calendar year since Wii Fit Plus in 2010.

Nintendo saw a strong December 2020, with half of the top 20 best-selling games of the month being published by Nintendo.

Cyberpunk 2077 debuted as the second best-selling game of December, and the 19th best-selling game of 2020, despite the lack of digital tracking.

The Last of Us: Part II finished 2020 as the year’s best-selling PlayStation exclusive, and the sixth best selling game overall. The game now ranks as the third best-selling Sony-published game in U.S. history in dollar sales, trailing only Marvel’s Spider-Man, and 2018’s God of War.

Toy & Edu China and Licensing China will host digital-physical hybrid fairs this year

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Toy & Edu China, Baby & Stroller China, and Licensing China will be offering a physical-digital hybrid fair experience this March with an online platform to support toy, baby product, and licensing companies exploring business opportunities in the region.

The virtual marketplace will go hand in hand with the physical fairs that will be held in Shenzhen from March 30th to April 1st this year.

The move follows the heightened demand for online exhibition services against the backdrop of the ongoing Covid-19 pandemic. As a result, Messe Frankfurt’s E-connect 360 will feature a series of digital solutions that ‘go beyond geographical locations and time differences’ to help boost business interaction on a global scale.

A dedicated website will be available by the end of February, giving exhibitors and buyers access to the services all in one place.

Ms Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd, commented: “We are finding innovative and effective ways to help our stakeholders embrace the digital possibilities driven by the pandemic. As an extension of the three in-person events, the online platform will present brands with valuable opportunities to establish connections and maximise coverage.

“Meanwhile, livestreaming of concurrent conferences and the fair tours will be employed for the first time during the fairs to enhance online participation.”

To replicate face-to-face interactions for those who cannot travel to China, a business matching service will be available on the ‘E-connect 360’ platform four weeks before and after the fairs, allowing industry players to interact virtually and build new relationships in a more flexible manner.

Users can check out business profiles based on AI-powered recommendations or manual searches, and reach out to their preferred business partners using the built-in instant messaging tool. Moreover, it can be used to pre-arrange and hold video meetings during the fairs.

Buyers visiting the fairs in person, meanwhile, can use the business matching programme to schedule appointments with online exhibitors.

Click here for more details and to pre-register for the business matching service.

In addition to business matching, exhibitors can utilise the ‘E-connect 360’ platform to promote their company and product offerings. Brands can submit their product shots along with descriptions and video content which will be made available for viewing on the website.

Moreover, an information centre that highlights the latest developments about the toy, baby product and licensing sectors will provide valuable insights to industry players.

When the fairs open, virtual participants can enjoy livestreaming from the fairground. Fringe programme events such as conferences and the fair tours will be broadcasted live on the platform.

Toy & Edu China, Baby & Stroller China and Licensing China are organised by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co Ltd and Messe Frankfurt (HK) Ltd. The three fairs will be held at the Shenzhen World Exhibition & Convention Center from 30 March to 1 April 2021.

Children’s entertainment licenses praised by Toy Retailers Association among its Toy of the Year Award winners

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Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020.

In this year’s Toy of the Year awards, reflective of the change of pace for the retail scene in general over the course of last year, a strong line-up of licensed product has been championed alongside some of the best performing companies to have fuelled the industry’s five per cent year on year sales increase.

In a change of approach to the usual Toy of the Year selection process, this year’s listing reflects the impact that the pandemic has had on the sector. Yet, while online sales have accounted for just under half of all toy sales of 2020, suppliers and retailers have still played a major role in keeping the nation’s children smiling.

Amid the uncertainty, there have been four outstanding categories which have played their part in delivering the industry’s growth, all of which have outperformed the overall market.

The TRA recognises that multiple suppliers have played an integral part in each of the categories, but the selection panel has decided to highlight a ‘winner’ in each of these categories to represent the largest overall contribution to the category in a unique year for the industry.

“This year, in keeping with the year we have just experienced, we decided to be total different in our approach,” Alan Simpson, chairman of the Toy Retailers Association, told ToyNews.

“When people look back at award winners in years to come, they will notice that 2020 was totally different. I believe that this was the correct approach to reflect the challenges we have all had to overcome.”

GAMES & PUZZLES

This was a key performer in the overall market. As well as helping educate and entertain children, this category topped the growth (year on year) performance with various suppliers driving this increase.

It was the like of Ravensburger, Orchard, Gibsons Games, Asmodee, Hasbro and Tomy (Drumond Park) that all performed superbly well throughout the year.

The panel has chosen RAVENSBURGER as its standout performer in this category.

BUILDING & CONSTRUCTION 

This is an area dominated by one supplier, although Hornby with its Airfix range added a different dimension to this category with notable ranges from K’Nex and Geomag.

The winner in this category is LEGO. Delivering remarkable growth consistently over the last 10 years, LEGO has yet again outperformed the market and is to be commended for keeping the nation’s children (and kidults) entertained and amused throughout the Covid-19 pandemic and various lockdowns.

OUTDOOR & SPORTS

In a category that benefitted from people having to stay at home, it was inevitable that growth would be achieved in this area. Many products helped with our children’s mental and physical health – bicycles, trampolines, skateboards, as well as outdoor ranges from the likes of Little Tikes.

The standout performer in this category was MOOKIE TOYS for its swingball range.

ARTS & CRAFTS

Again, a variety of suppliers contributed to making this category such a success. These were Galt, Crayola, John Adams, and Spin Master with its Kinetic Sand, to name but a few.

The winner in this category is HASBRO for its domination in the arts and crafts sector through its Play Doh brand.

Many other suppliers contributed to the success of 2020 and the panel recognised the most notable listed below, with the reasons noted alongside. These will all receive a “Highly Commended” certificate this year.

BANDAI for its launch of the Cocomelon range.

CHARACTER OPTIONS for continued success with its Peppa Pig, Goo Jit Zu and Pokemon ranges

FUNRISE for its Fart Ninja line

GOLDEN BEAR for its Hey Duggee and Bing ranges

MGA ENTERTAINMENT for its L.O.L. Surprise! range

MATTEL for its success with its Barbie, Hot Wheels and Star Wars’ The Child ranges

SPIN MASTER for Paw Patrol

VTECH for its varied pre-school learning range

ZURU for the successful launch of its 5 Surprise Mini Brands range

Meanwhile, LICENSES continued to play a big part in 2020. In addition to licenses already mentioned, Frozen, Super Mario and Harry Potter continued to deliver throughout the year.

The TRA sincerely hopes that ‘normal service’ resumes in 2021 when we can revert to our customary criteria and identify the actual toy winners and allocating awards accordingly. In the meantime, we wish you all a successful and healthy 2021.