Saunders will leave her role as children’s publisher at Parragon to take up her new position with Half Moon Bay in January next year.
A collection of storybooks and activity books will launch this month in support of the upcoming movie.
‘We have no doubt that the die-hard fanbase for Descendants will be delighted to find out what happens next in the story,’ says Parragon’s Etta Saunders.
Under a new multi-year partnership with MGA Entertainment, the publisher will launch core Num Noms titles in summer 2017.
“The Warner Bros Consumer Products portfolio is a publisher’s dream," said Vickie Voss, global license director at Parragon.
Creative play and gift programme to roll out in the US and Canada from February 2016.
Aykroyd & Sons picks up Licensee Lifetime Achievement Award.
Plus special event planned at Kings Cross St Pancras later this month showcasing key licensees.