PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year.

Featuring an original song from Maroon 5’s front man, Adam Levine and an all-star cast including Ian Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, and Jimmy Kimmel, the film will follow a big screen adventure as the PAW Patrol pups take on their biggest rival, Humdinger.

An official synopsis of the film reads: “The PAW Patrol is on a roll! When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favorite heroic pups kick into high gear to face the challenge head on.

“While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City!”

Brian Robbins, president, kids and family entertainment, ViacomCBS Domestic Media Networks, said: “Expanding PAW Patrol into the world of theatricals is a major milestone for this iconic property, and we can’t wait for kids and families everywhere to experience it together.

“We are incredibly excited to work with Spin Master Entertainment and our sister division Paramount Pictures on this latest title from the Nickelodeon Movies slate.”

Maroon 5’s Adam Levine lends voice talent to PAW Patrol: The Movie with original song ‘Good Mood’

The American singer, songwriter and lead vocalist from Maroon 5, Adam Levine is the latest name to lend his voice to the upcoming animated feature film, PAW Patrol: The Movie, by performing the film’s title track.

Called ‘Good Mood’, the new song was written by Shellback, Savan Kotecha, Oscar Görres and Adam Levine, and produced by Shellback from MXM Productions and Oscar Görres for Wolf Cousins Productions. The track features Levine’s characteristic falsetto on top of an upbeat and light-hearted track.

Scheduled to be unleashed in theatres on August 20, 2021, PAW Patrol: The Movie is based on the award-winning preschool series produced by Spin Master Entertainment and broadcast by Nickelodeon. The movie features an all-star voice cast includingKim Kardashian WestDax ShepardJimmy KimmelTyler Perry, Yara Shahidi, Randall ParkIain Armitage, Marsai Martin, and Will Brisbin, along with existing members of the current PAW Patrol series.

The PAW Patrol feature film is directed by animation veteran Cal Brunker (Nut Job 2: Nutty By Nature; Escape From Planet Earth). Jennifer Dodge, Spin Master Entertainment’s President, is producing the film and Ronnen Harary, Spin Master’s Chair and Co-Founder, Adam Beder, Spin Master’s Executive Vice President Strategic Partnership & Franchise Development and Peter Schlessel are executive producers.

The PAW Patrol movie is the first of several feature films in the works by Spin Master Entertainment.

PAW Patrol: The Movie lands raft of 21 UK licensing partners ahead of film’s August 2021 release

ViacomCBS Consumer Products has secured a raft of 21 UK partners for the popular pre-school brand, PAW Patrol ahead of the slated launch of PAW Patrol: The Movie in August next year. The licensing programme will kick into action from July 2021 and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing, and home entertainment.

The series producer and master toy partner, Spin Master, will lead the charge with the launch of a specially developed toy line comprising figures, plush, role-play, vehicles, and play-sets, as well as a range of True Metal vehicles.

The roll out will be followed by ranges from the likes of Crayola, VTech, Play by Play, RMS International, Sambro, and Kiddieland, all of which will create toys and games inspired by the new PAW Patrol movie look and feel.

On the home and apparel front, ViacomCBS Consumer Products has partnered with Blues and Fashion UK for daywear, Aykroyd TDP for nightwear and Amscan for costumes. Bedding and textiles will be created by Character World.

ViacomCBS Consumer Products will also continue its partnership with Worlds Apart, Kinnerton, Seabrook, Yoplait and Beiersdorf, as well as joining forces with new partners.

In the publishing space, Signature Gifts will release personalized books, and Egmont is set to release a PAW Patrol magazine special and movie tie-in books. Other partnerships include Danilo for social expressions and DNC and Sambro for back-to-school accessories.

PAW Patrol: The Movie is a Spin Master Entertainment production in association with Nickelodeon Movies and will be distributed by Paramount Pictures.

Venetia Davie, VP of ViacomCBS consumer products for the UK and Ireland, said: “PAW Patrol continues to shine in the pre-school space, dominating across traditional TV, streaming services, digital and retail, with next year’s movie set to be a summer cinema hit.

“We’re excited to be collaborating with such strong partners including Paramount Pictures and Spin Master, ensuring that the magic of the big-screen is translated into products which children up and down country will continue to love long after they have seen the movie.”