Tag Archives: Paw Patrol

ViacomCBS lands slate of CEE partners for PAW Patrol, SpongeBob, Shimmer & Shine and more

WildBrain CPLG has secured a wave of new and extended FMCG partnerships in Central and Eastern Europe across ViacomCBS’ portfolio of popular animated brands including PAW Patrol, SpongeBob SquarePants, Blaze and the Monster Machines, Shimmer & Shine and Bubble Guppies. The pan-regional deals brokered by the WildBrain CPLG CEE team …

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PAW Patrol: The Movie first trailer drops as ViacomCBS cites ‘major milestone for iconic property’

The first trailer for the hotly anticipated PAW Patrol: The Movie has landed, offering a first glimpse at ‘the biggest adventure yet’ for the cast of pups as the film readies to open in cinemas on August 20th this year. Featuring an original song from Maroon 5’s front man, Adam …

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Maroon 5’s Adam Levine lends voice talent to PAW Patrol: The Movie with original song ‘Good Mood’

The American singer, songwriter and lead vocalist from Maroon 5, Adam Levine is the latest name to lend his voice to the upcoming animated feature film, PAW Patrol: The Movie, by performing the film’s title track. Called ‘Good Mood’, the new song was written by Shellback, Savan Kotecha, Oscar Görres …

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Tonies to open exclusive pop-up in Harrods’ Fourth Floor Toy Department

An exclusive Tonies pop-up is preparing to open at the world-renowned department store, Harrods and its Fourth Floor Toy Department this May 29th, welcoming kids and families to the world of the popular children’s audio player. The pop-up will feature best-selling Tonies from the company’s collection of over 100 characters, …

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SpongeBob SquarePants, PAW Patrol to boost presence across Japan in major new Rakuten partnership for Nickelodeon

SpongeBob SquarePants, PAW Patrol, and Teenage Mutant Ninja Turtles will each be bolstering their presence across the Japanese market thanks to a new partnership between ViacomCBS Networks International and Rakuten Group. The long-term agreement will kick off with the launch of Nick+ – Nickelodeon’s kids’ streaming service – on Rakuten’s …

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Spin Master launches toy and game recycling scheme with TerraCycle in the US and Australia

The global toy company, Spin Master has partnered with the international recycling organisation, TerraCycle to launch its own toys and games recycling scheme across the US and Australia. Through the Spin Master Recycling Programme, consumers will now be able to send in Spin Master toys and games to TerraCycle to …

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New York | Toy of the Year awards underscores big year for children’s licenses

Pokemon, Super Mario, Star Wars The Mandalorian, and PAW Patrol are just some of the leading children’s brands to have won big this weekend when the annual Toy of the Year awards hosted an all-virtual event to reveal its winners. A tussle of the titans ensued as the awards – …

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LEGO Super Mario and Warner Bros. among NPD’s Global and European Toy Industry Performance Awards winners

The LEGO Group, Spin Master, Mattel, and Warner Bros have been named among the winners of the NPD Group’s 2020 Global and European Toy Industry Performance Awards. The Danish toy maker took home the NPD’s Global Top Toy Manufacturer of the Year award, while its officially licensed LEGO Super Mario …

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Children’s entertainment licenses praised by Toy Retailers Association among its Toy of the Year Award winners

Children’s entertainment licenses PAW Patrol, Super Mario, Harry Potter, and Star Wars have been among those praised by the Toy Retailers Association for the role they have played in helping the toy industry through a troubled 2020. In this year’s Toy of the Year awards, reflective of the change of …

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Asmodee to launch PAW Patrol, Pixar, Marvel, and Minions licensed Dobble

Asmodee is launching four new licensed editions of its hit speed observation game Dobble this year thanks to a slew of partnerships with PAW Patrol, Pixar, Marvel, and Minions. Dobble, a game in which players must spot a single matching image between two cards, has grown into a national phenomenon …

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