Penguin Random House

Peter Rabbit will lead visitors on an interactive woodland adventure in search of Father Christmas.

Bookful is the brainchild of the Israeli immersive content company, Inception. The firm has a goal to provide new ways for children to connect with books and reading.

Snow fell from the rooftop as crowds of locals gathered for the launch of ‘We’re Walking in the Air’, the animated display that takes inspiration from the loved children’s book by Raymond Briggs.

The new partnership will further expand the footprint of Silvergate Media in the Chinese market, following on from the success it has seen with Octonauts and its recent establishment of a dedicated China Business Arm.

Sony and Penguin will be developing a worldwide licensing and consumer products campaign with Penguin Ventures managing the licensing across the UK and Ireland, Australia, New Zealand and Japan.

Nickelodeon has signed with DK, a division of Penguin Random House to produce two new humour books in the UK, US and Canada to help millennials manage their way through work and relationships.

“At Puffin, our aim is to publish stories for everyone and I am excited about the new literary storytelling opportunities that enduring entertainment franchises and characters such as Dr Who and DC Superheroes afford us, as well as more recent properties like Stranger Things and their reach in terms of creating new readers.”