![ActionPressImageLandscape[1]](https://www.licensing.biz/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_620/MTU5MTU5MTYxOTcwNTAxNDAw/actionpressimagelandscape1.jpg)
The new partnership will further expand the footprint of Silvergate Media in the Chinese market, following on from the success it has seen with Octonauts and its recent establishment of a dedicated China Business Arm.
Sony and Penguin will be developing a worldwide licensing and consumer products campaign with Penguin Ventures managing the licensing across the UK and Ireland, Australia, New Zealand and Japan.
Nickelodeon has signed with DK, a division of Penguin Random House to produce two new humour books in the UK, US and Canada to help millennials manage their way through work and relationships.
“At Puffin, our aim is to publish stories for everyone and I am excited about the new literary storytelling opportunities that enduring entertainment franchises and characters such as Dr Who and DC Superheroes afford us, as well as more recent properties like Stranger Things and their reach in terms of creating new readers.”