Tag Archives: Penguin Ventures

Hoppy Days: new Peter Rabbit attraction is coming to Blackpool

Beloved characters from the award-winning PETER RABBIT animated TV series, produced by Silvergate Media, are set to make a new home on Blackpool’s famous seafront next year, in a partnership that marks the first stand-alone Merlin visitor attraction to be based on the series. Developed by location-based entertainment company Merlin …

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Penguin Ventures announces new Peter Rabbit collection from Blade & Rose

Penguin Ventures has announced a new Peter Rabbit apparel collaboration with Blade & Rose, on behalf of Frederick Warne & Co (owner of THE WORLD OF PETER RABBIT and part of Penguin Random House). The leading children’s clothing brand specialises in trend-setting leggings, featuring stylish and quirky designs on the …

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Penguin Random House Children’s plans 120th birthday celebrations for Peter Rabbit

The Tale of Peter Rabbit by Beatrix Potter was first published in 1902 and since then the iconic rabbit in a blue jacket has gone on to win the hearts of millions of families around the world. The original Tale has sold over 46 million copies globally and has been …

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Penguin Random House Children’s appoints David Sprei as Commercial Director for Penguin Ventures

David Sprei will be joining Penguin Random House Children’s as Commercial Director for Penguin Ventures on 18 October. He will report to Francesca Dow, MD for Penguin Random House Children’s. In this newly created role David will lead the Penguin Ventures business to further growth, working in close partnership with …

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Licensing experts assemble for special London Book Fair online insights seminar next week

The former marketing manager of Licensing International UK and CEO of Imaginators.tv, Ryan Beaird will be chairing a panel of licensing experts during the London Book Fair’s online insights seminar later this month. The basics of licensing seminar will be aimed at the show’s audience of publishers looking to get …

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Audio storyteller Tonies welcomes Disney’s Aladdin, Peter Rabbit, and Miffy to its licensed library

The audio storytelling platform, Tonies continues to strengthen its licensed story portfolio with new additions from Disney’s Aladdin, Beatrix Potter’s Peter Rabbit, and Miffy. Expanding its licensing partnerships with Disney, Penguin Random House, and Miffy brand owner, Mercis, Tonies has launched the three new additions to its growing collection of …

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Penguin Random House launches National Trust, Christmas Grotto, and Instagram campaigns for Peter Rabbit

Penguin Random House UK has launched a series of new brand activations for Peter Rabbit, giving families the chance to come together this winter as lockdown restrictions lift in the UK. Leading the charge is a dedicated partnership with the National Trust that will see a series of Peter Rabbit …

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Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.  In a new partnership with Twinings China, Peter …

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Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021. The initial Peter Rabbit range will hop onto shelves in time …

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