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Tag Archives: Penguin Ventures

Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures. The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the …

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The Royal Mint to release second coin in The Snowman series

The Royal Mint has revived its ongoing partnership with Penguin Ventures – the licensing arm of Penguin Random House –  to release a second coin in The Snowman series, The new 50 pence piece will commemorate and celebrate the charm of the famed author and illustrator Raymond Briggs and his …

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Video: Licensing.biz has Ten Minutes with Penguin Ventures to talk its new kids’ book IP

Penguin Ventures’ Ten Minutes to Bed may be targeting the bedtime routine market as it develops its first slate of licensing partnerships, but the team surrounding the property has marked the potential for the IP to reach far wider audiences in the coming months and years. Penguin Ventures made the …

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Smiffys grows its toddler and baby dress up portfolio with Spot

The dress up and party wear specialist, Smiffys is continuing to grow its pre-school collection, having just added the iconic Spot the Dog to its baby dress-up and licensed characters portfolio. Thanks to a deal brokered by Penguin Ventures, Smiffys’ new Fun with Spot dress up range will be designed …

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BLE 2019: Penguin Ventures sets scene for Ladybird Books new IP Ten Minutes to Bed

Penguin Ventures is setting the scene this Brand Licensing Europe to launch its new pre-school IP drawn from the Ladybirds Books picture book series of the same name. Taking inspiration from the latest toddler trends, Ten Minutes To Bed is a bedtime adventure featuring glittery unicorns and mischievous mermaids who …

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Penguin Ventures and Selladoor Family to produce Spot the Dog live show

Penguin Ventures has today secured a new partnership with Selladoor Family as the theatrical production company signs up to develop a new stage show based on Eric Hill’s original Spot books. The live show will launch to coincide with the 40th anniversary of the author’s original Where’s Spot? picture book (published …

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Penguin teams with BrickLive for The Snowman and the Snowdog tour

The Snowman and the Snowdog are to be immortalised in brick form – well, for just long enough to celebrate the festive season at least, thanks to a new partnership between Penguin Ventures and Bricklive. Together, the pair will produce a new Christmas activation for The Snowman and The Snowdog …

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The Snowman celebrates Classic Licensed Property award win with brace of new licensees

Fresh from a series of wins at The Licensing Awards on Tuesday night, Penguin Ventures has detailed a series of new licensed partnerships for The Snowman, which took home the Classic Licensed Property Award at the prestigious industry ceremony. Currently celebrating its 40th anniversary, The Snowman has secured new partnerships …

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UK retailer Joules launches Peter Rabbit children’s wear collection

A new collection of Peter Rabbit children’s wear has bounded into UK retail, thanks to an exclusive partnership between Silvergate Media and the high street fashion brand Joules. The range has been designed by and will be exclusively available from Joules itself, marking a first for the UK retailer in …

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Where is Peter Rabbit? Well, he’s returning to the West End this summer…

Following a sell out run in April this year, Where is Peter Rabbit? is returning to the West End by popular demand, for a limited season from July 20 to September 1 at the Theatre Royal Haymarket. Inspired by Beatrix Potter’s classic tales, Where is Peter Rabbit was met with critical …

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