Tag Archives: Penguin Ventures

Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.  In a new partnership with Twinings China, Peter …

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Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021. The initial Peter Rabbit range will hop onto shelves in time …

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Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins. First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter …

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Penguin Ventures partners Café Rouge for festive The Snowman-inspired Afternoon Tea

The popular French bistro chain, Café Rouge, is getting in the festive mood with the launch of The Snowman limited edition Afternoon Tea in partnership with the Penguin Random House licensing unit, Penguin Ventures. The Afternoon Tea is inspired by Raymond Briggs’ iconic creation which is intrinsically linked to the …

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The Royal Mint to release second coin in The Snowman series

The Royal Mint has revived its ongoing partnership with Penguin Ventures – the licensing arm of Penguin Random House –  to release a second coin in The Snowman series, The new 50 pence piece will commemorate and celebrate the charm of the famed author and illustrator Raymond Briggs and his …

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Video: Licensing.biz has Ten Minutes with Penguin Ventures to talk its new kids’ book IP

Penguin Ventures’ Ten Minutes to Bed may be targeting the bedtime routine market as it develops its first slate of licensing partnerships, but the team surrounding the property has marked the potential for the IP to reach far wider audiences in the coming months and years. Penguin Ventures made the …

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Smiffys grows its toddler and baby dress up portfolio with Spot

The dress up and party wear specialist, Smiffys is continuing to grow its pre-school collection, having just added the iconic Spot the Dog to its baby dress-up and licensed characters portfolio. Thanks to a deal brokered by Penguin Ventures, Smiffys’ new Fun with Spot dress up range will be designed …

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BLE 2019: Penguin Ventures sets scene for Ladybird Books new IP Ten Minutes to Bed

Penguin Ventures is setting the scene this Brand Licensing Europe to launch its new pre-school IP drawn from the Ladybirds Books picture book series of the same name. Taking inspiration from the latest toddler trends, Ten Minutes To Bed is a bedtime adventure featuring glittery unicorns and mischievous mermaids who …

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Penguin Ventures and Selladoor Family to produce Spot the Dog live show

Penguin Ventures has today secured a new partnership with Selladoor Family as the theatrical production company signs up to develop a new stage show based on Eric Hill’s original Spot books. The live show will launch to coincide with the 40th anniversary of the author’s original Where’s Spot? picture book (published …

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