Tag Archives: Penguin Ventures

Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

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Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021.

The initial Peter Rabbit range will hop onto shelves in time for Easter next year and will be available nationwide. Under the partnership, Peter Rabbit will appear on some of Cadbury’s most iconic product ranges in what has been described as ‘a perfect pairing of two British brands so intrinsically associated with Easter.’

Markéta Kristlová, senior brand manager, Easter, Cadbury, said: “We are very excited about this partnership of two very beloved brands with a shared rich British heritage. We look forward to Peter Rabbit and Cadbury’s helping families to have even more magical Easter celebrations from next year.”

Lindsay Pearl, head of international licensing, Penguin Ventures, added: “We are over the moon to be able to announce a long term collaboration with Cadbury on a beautiful and delicious range of Peter Rabbit Easter chocolate. Peter Rabbit and Cadbury are both synonymous with Easter gifting, shared experiences and family celebrations and we look forward to amplifying those shared values as we launch next year.” 

Cadbury is the biggest chocolate brand at Easter in the UK with iconic products including shell eggs, hollow bunnies, Mini Eggs and Crème Eggs.

Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

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Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year.

Brands from across the entertainment, publishing, gaming, sport, lifestyle, and heritage licensing fields have now confirmed their attendance and taken up their exhibition slots at the digital gathering which this year will run all online from October 6th to 29th. The event is to be hosted by Global Licensing Group in partnership with Licensing International.

Acamar Films, Chupa Chups, NBA Properties, Sega Europe, Start Licensing, and Yale are among those to have already registered to exhibit.

“Many great business opportunities have stemmed from the connections we have made at Brand Licensing Europe,” said Maxine Lister, head of licensing, Natural History Museum. “This year, especially, it is important for us to continue expanding our partnerships and develop new ways for the public to connect with the natural world through our 80 million specimens.

“We are thrilled to be taking part in Festival of Licensing and look forward to new business opportunities to evolve our licensing strategy.”

Registration for the four-week long celebration of global licensing also opens today at www.festivaloflicensing.com where attendees can opt to attend any or all of the Festival’s three regionally tailored events for Europe, Asia and the Americas, as well as the Licensing Leadership Summit:

  • Week 1: 6-8 October – Europe, powered by Brand Licensing Europe
  • Week 2: 14-15 October – Asia, powered by Licensing Expo China and Licensing Expo Japan
  • Week 3: 20-22 October – North America and Latin America, powered by Licensing Expo
  • Week 4: 28-29 October – Global C-suite virtual conference – Licensing Leadership Summit

“The feedback we have received about Festival of Licensing since announcing it just four weeks ago has been incredible and we are thrilled to be able to announce such an amazing first roster of exhibitors,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. “This is only the beginning – we have another seven weeks till ‘doors open’ – so there will be a lot more news, and surprises, coming down the line.”

 

Exhibitors confirmed to date Include:

 

  • Acamar Films
  • Asgard Media
  • Bioworld
  • Brainbase
  • Brandgenuity
  • CAA-GBG
  • Chupa Chups, S.A Unipersonal
  • CPLG/Wildbrain
  • Crunchyroll Europe
  • Cyber Group Studios
  • Dependable Solutions
  • Design Plus
  • Edutainment
  • Hasbro
  • Herschend Entertainment Studios
  • J Patton
  • KOCCA
  • Licensing Works
  • LoCoco Licensing
  • Natural History Museum
  • NBA Properties Inc
  • Octane5
  • Opsec
  • Penguin Ventures
  • Pokemon
  • Sega Europe
  • Start Licensing
  • Tesa Scribos
  • UCLA
  • Xilam
  • Yale
  • Zolan Licensing Agency

Brands who are interested in exhibiting or sponsorship opportunities can visit www.festivaloflicensing.com for more information.

Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

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Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins.

First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter Rabbit has also appeared on UK coins in 2017, 2018, and 2019.

The new 2020 design has been developed in collaboration with Penguin Ventures on behalf of Frederick Warne & Co. Ltd, Beatrix Potter’s original publisher, and depicts the famous rabbit in his trademark blue jacket sneaking under the gate in search of lettuces.

The hand-painted style of Beatrix Potter’s original illustration has been carefully engraved by The Royal Mint’s coin designer, Emma Noble, to immortalise the mischievous rabbit on the 2020 version of the coin. In addition to previous Beatrix Potter collections, Noble has previously designed coins commemorating the 60th anniversary of The Queen’s coronation, Remembrance Sunday, and King George I.

Clare Maclennan, divisional director of the Commemorative Coin division at The Royal Mint and The Royal Mint Experience, said: “The Royal Mint has celebrated Peter Rabbit on 50p coins for five years and this year for the final time, the nation’s favourite bunny will feature on a new UK commemorative 50p coin.

“We are delighted to be continuing the tales of Peter Rabbit and capturing his latest adventure on UK coins, giving fans the opportunity to complete their Beatrix Potter UK 50p commemorative coin collection.”

Thomas Merrington, creative director at Penguin Ventures (part of Penguin Random House UK), added: “It’s been incredible to see Beatrix Potter’s beloved Peter Rabbit lead the way in commemorative character coins.

“Over the past five years The Royal Mint has brought Potter’s characters to life in a fantastically successful collection which has been treasured by fans around the UK. While Peter will be bowing out of the 50p series I am excited about our future partnership with The Royal Mint.”

The 2020 Peter Rabbit commemorative 50p coin is available in a variety of precious metal and base proof finishes from www.royalmint.com, with prices starting from £10.

This is a commemorative coin and will not be entering general circulation, so this is the only way to own this special coin.