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Tag Archives: peppa pig

Peppa Pig garden ornaments from Primus win Best of British Award at Glee Gathering

A range of garden ornaments depicting Peppa Pig and her friends took home a double award win at last week’s Glee Gathering, where the new, licensed metal garden sculptures won both the Best of British Award and Best Garden Decoration Award. Already an official supplier of Shaun the Sheep and …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Hasbro Consumer Products adds eOne brands to WildBrain CPLG’s Benelux remit

Hasbro has detailed an expansion to its licensing representation partnership with WildBrain CPLG Benelux to include the globally renowned portfolio of Entertainment One brands, including the likes of Peppa Pig and PJ Masks, following the recent integration of the business. Under the partnership, WildBrain CPLG will now represent the licensing …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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Hasbro extends Disguise Inc dress-up partnership to European and global market

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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Peppa Pig joins growing raft of licensed characters in the Tonies portfolio

Hasbro and Entertainment One have signed a new partnership with the popular children’s audio system, Tonies to bring its pre-school property Peppa Pig to the line-up of Tonies characters this October. Through the partnership, a total of nine different Peppa Pig stories totaling over an hour of content is coming …

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Peppa Pig supports Team GB at Tokyo Olympics in new campaign as children’s ambassador

Hasbro has detailed a new collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo. The event has been rescheduled from 2020 to 2021, a move that was …

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Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

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Entertainment One to drive growth across LatAm with new toy distribution partnerships

Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month. The company has named Sunny as its master toy distributor …

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Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

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