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Hasbro partners with Regatta for Peppa Pig outdoor clothing and accessories

Hasbro has detailed a new partnership with the leading British outdoor brand, Regatta, that will see a bespoke collection of Peppa Pig outerwear and leisure accessories launch in spring/summer 2021 across the UK and Europe. The Peppa Pig range from Regatta encourages girls and boys to be ‘Adventure Ready’ with …

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Entertainment One to drive growth across LatAm with new toy distribution partnerships

Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month. The company has named Sunny as its master toy distributor …

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Entertainment One partners with VisitEngland for Peppa Pig promotional campaign

Entertainment One has secured a new partnership with the national tourism agency, VisitEngland, that will see Peppa Pig become part of a promotional campaign encouraging families to holiday in England. Launching this week, the campaign drives visitors to a specially created Peppa Pig online hub on VisitEngland’s website. The microsite …

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eOne grows Peppa Pig in South Korea with EBS

Entertainment One continues to expand the presence of its popular pre-school series, Peppa Pig, across Asia having secured a new slot with the South Korean free-to-air broadcaster EBS. Under the new deal, series five, six and seven will premiere to audiences for the first time in South Korea this year. Entertainment …

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Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Amscan readies Peppa Pig party goods as it expands the pre-school property offering

Amscan International has confirmed the launch of a line of Peppa Pig party goods, expanding the consumer product roll-out for the hit pre-school property as it joins the company’s popular Peppa and George dress up collection and balloons. The new range is available to pre-order now and will be ready …

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Andrew Carley steps down from global licensing role at eOne

After 12 years with the company, Andrew Carley has stepped away from Entertainment One and his role as EVP of global licensing. First reported in the toy trade, and now confirmed by Licensing.biz, the longstanding licensing executive has decided to look for his next challenge in the licensing field, taking …

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