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Tag Archives: peppa pig

Hasbro board of directors approve $4bn Entertainment One acquisition

Hasbro’s board of directors has approved the $4 billion acquisition of Entertainment One, the global entertainment powerhouse confirmed Thursday afternoon. The deal – that now puts the global toymaker in control of eOne’s IP such as the pre-school hit Peppa Pig and PJ Masks – was met with ‘overwhelming shareholder …

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BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

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Hasbro buys eOne for $4bn; plans to move ‘significant portion’ of toy business in house

Hasbro will look to move a ‘significant portion’ of Entertainment One’s toy business in-house, following its £3.3bn acquisition of the British studio and majority share owner of the Peppa Pig brand. The US toy maker agreed to the purchase of eOne this week, marking a major strategic step by Hasbro …

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Amscan readies Peppa Pig party goods as it expands the pre-school property offering

Amscan International has confirmed the launch of a line of Peppa Pig party goods, expanding the consumer product roll-out for the hit pre-school property as it joins the company’s popular Peppa and George dress up collection and balloons. The new range is available to pre-order now and will be ready …

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Andrew Carley steps down from global licensing role at eOne

After 12 years with the company, Andrew Carley has stepped away from Entertainment One and his role as EVP of global licensing. First reported in the toy trade, and now confirmed by Licensing.biz, the longstanding licensing executive has decided to look for his next challenge in the licensing field, taking …

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Peppa Pig jumps into Hunter partnership

The collaboration between Entertainment One and Hunter will see an entire collection of footwear and accessories for children launch, with designs featuring the show's much-loved characters, Peppa and her brother George.

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