Tag Archives: peppa pig

Hasbro celebrates ten years of Peppa Pig in the US with new content, toys, and consumer products

Marking one whole decade since Peppa Pig first set trotters down on US soil, Hasbro has detailed a programme of 10th anniversary activity, including a year-long pipeline of new content, a new Hasbro toy line, and a roster of marketing activations, brand collaborations, and promotions. Marking ten years since the …

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Hasbro launches Peppa Pig audio stories across Amazon Prime, Apple Music, and Spotify

Hasbro has revealed its plans to release a series of new Peppa Pig audio stories across multiple digital streaming platforms around the world, including on Amazon Prime, Apple Music, and Spotify from today (Monday, November 23rd) onwards, with plans for more to come. Marking a new first for Peppa Pig, …

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Roy’s Boys gears up for ‘most successful Christmas to date’ as online socks sales surge

Following what’s been a challenging year across the industry, Roy’s Boys is bucking the trend and gearing for what looks to be its ‘most successful Christmas to date,’ with sales already booming for the licensed socks specialist, as early as October. Early signs for a successful 2020 in spite of …

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Super Mario, Cocomelon, Back to the Future: Here’s the long list of all DreamToys 2020 picks for this Christmas

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee has …

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Strong licensing and kids’ brands presence in DreamToys Top 12 Toys for Christmas listing

It’s a strong selection of children’s licenses that make up this year’s DreamToys Top 12 Toys for Christmas selection, not only a line-up that underlines a shift towards ‘slow play’ over the course of 2020, but a further lean into the brands and entertainment franchises that parents and families have …

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Peppa Pig garden ornaments from Primus win Best of British Award at Glee Gathering

A range of garden ornaments depicting Peppa Pig and her friends took home a double award win at last week’s Glee Gathering, where the new, licensed metal garden sculptures won both the Best of British Award and Best Garden Decoration Award. Already an official supplier of Shaun the Sheep and …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Hasbro Consumer Products adds eOne brands to WildBrain CPLG’s Benelux remit

Hasbro has detailed an expansion to its licensing representation partnership with WildBrain CPLG Benelux to include the globally renowned portfolio of Entertainment One brands, including the likes of Peppa Pig and PJ Masks, following the recent integration of the business. Under the partnership, WildBrain CPLG will now represent the licensing …

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Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

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Hasbro extends Disguise Inc dress-up partnership to European and global market

The North American fancy dress specialist, Disguise Inc, has renewed its licensing agreement with Hasbro to design and market Halloween costumes for the US and an expanded deal into Europe, for an additional three years. Commencing in 2021, the deal will span the likes of Transformers, Power Rangers, My Little …

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