Tag Archives: Perfetti Van Melle

90 year old confectionery brand Fruit-tella eyes Gen Z move into fashion, digital gaming and more

The Italian-Dutch confectionery company Perfetti Van Melle and Licensing Matters Global (LMG), a London-based global licensing agency, have announced a long-term partnership to extend the 90-year-old candy brand, Fruit-tella. Under the partnership, LMG will look to extend the sweet brand into selected lifestyle product categories via strategic licensing and retail …

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YWOW Games continues mission to ‘revolutionise the market’ with Perfetti Van Melle partnership

YWOW Games, an up and coming games and puzzles company on a mission to ‘revolutionise the market’ by combining global household brands with collectable jigsaw puzzles, has expanded its best-selling range through a new partnership with the confectionery brand, Perfetti Van Melle. The fast-growing company launched onto the scene with …

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Perfetti Van Melle grows Mentos licensing programme with US partner Sterling Teal

The confectionery specialist, Perfetti Van Melle is expanding its Mentos licensing programming with the help of its US licensing agency, Lisa Mark Associates and its new partnership with the auto air care manufacturer, Sterling Teal International. Together, the partnership will launch a range of eight scented auto air fresheners, each …

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