Ben & Jerry’s enters pets market with Doggie Desserts and branded accessories

The globally renowned ice cream company, Ben & Jerry’s is taking a new leap into the pets market with the unveiling of two new flavours designed exclusively for canines.

Called Doggie Desserts, the new launch is a range of frozen treats billed by Ben & Jerry’s as ‘paws-itively perfect for your pet,’ specifically formulated for dogs with a sunflower butter base. The two flavours: Pontch’s Mix (with peanut butter and pretzel swirls) and Rosie’s Batch (with pumpkin  and mini cookies) are sold as ‘just what a good dog needs after a long wal with their human.’

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s global marketing specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”

Pontch’s Mix and Rosie’s Batch were named after two real dogs in the Ben & Jerry’s office – an affectionate Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company.

In addition to the two new Doggie Desserts, Ben & Jerry’s has partnered with like-minded suppliers to offer must-have pet accessories like a 6′ custom tie dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill.

Trends UK launches range of PAW Patrol pet accessories

Trends UK has launched a new line of fully licensed PAW Patrol pet accessories spanning high-sided beds, pillows, adjustable mesh harnesses, and dog bowls. The launch has been designed to appeal to the 3.3 million pet owning families in the UK.

Further additions to the range are planned for coming months.

Designed by Trends UK and manufactured by Bunty Pet Products, the new PAW Patrol Accessories range incorporates key features to help make the products resistant to the daily rigours of normal pet usage, using experience drawn from many years in the pet and toy accessory industry.

The PAW Patrol Accessories launch will be promoted with marketing, PR and social media campaigns, engaging with media, families and influencers showcasing how practical and fun this new range is for pet lovers.

Trends UK’s Graham Spark, said: “We are delighted to launch the new PAW Patrol Pet Accessories range. Our extensive experience working with family audiences and being pet owners ourselves, told us that kid approval rates high when making purchase decisions.

“Our launch range of quality pet supplies featuring the number one PAW Patrol brand, is fun and useful for kids, adults and pets alike.”