Tag Archives: pet market

Jazwares takes first steps into pet toy market with Wham-O licensed toys for our furry friends

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The global player in toys and licensing, Jazwares, is making new tracks in the pets market through a partnership with Anjar & Becker Associates that will see the firm launch a range of Wham-O licensed toys for our furriest of friends.

Scheduled to launch online and at brick and mortar retailers across the US next autumn, the new line will mark Jazwares’ first entry into the Pet Toy category, as the Wham-O products join upcoming pet costumes in building out the company’s pet product offerings.

Wham-O has produced some of the most recognisable and classic American toys like Frisbee, Superball, Hula Hoop, Slip ‘N Slide, Hacky Sack, and Boogie Board for nearly 75 years. Together with Jazwares, it is now bringing its roster of brands to a playful and durable range of pet toys.

The collection will include both traditional toys like balls, discs, tug toys, and plush, as well as new innovations in the pet space.

“Wham-O toys has been at the center of active play for families across America for decades and we are thrilled to have the opportunity to help extend its iconic brands to new products for our four-legged friends,” said Michael Rinzler, executive VP/partner, Jazwares.

“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category.”

Jonathan Becker, president of Anjar Co, added: “We’re excited to partner with Jazwares to extend the iconic Wham-O brands into the Pet Toy category. Jazwares has a reputation of bringing creativity, innovation and quality toys to all their brands, and I’m confident that’s what they’ll do for the Wham-O brands for pet toys. This opportunity will benefit pets and their owners everywhere and encourage active play all day.”

Todd Richards, president of Wham-O, said: “Wham-O has long been associated with active play and carrying our brand over to the pet world seems like a natural extension of our brands’ image. Thanks to Anjar and Becker Associates, we at Wham-O are thrilled about this exciting partnership with Jazwares.”

This news continues Jazwares’ expansion into new product categories and follows on the heels of Jazwares’ recent announcement about its forthcoming entry into the costume segment.

UK charity Guide Dogs joins Bulldog Licensing portfolio with pet and consumer products plans

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Guide Dogs, the UK charity established to support people with sight loss to live actively and independently, has joined the Bulldog Licensing portfolio as it looks to build a consumer products campaign around its well-respected name.

Building on the charity’s reputation for raising puppies to become life-changing partners, the licensing programme will target dog owners with high quality pet products, training aids, and pet travel accessories. Outside of this core area, the programme will also bring to market a range of items including collectable toys, apparel, and accessories.

The product range will be aimed at dog lovers across the nation to include gifting, collectables, and stationery, all of which will focus on the dogs, trained by the Guide Dogs team of experts, to make life-changing differences to visually impaired people throughout the UK.

Guide Dogs was recently named the sixth most popular UK charity in a YouGov poll and is the largest provider of services for children and young people with a vision impairment. Guide Dogs has an unparalleled reputation for canine care and expertise as the world’s largest breeder and trainer of dogs, making it the perfect brand for dog lovers nationwide. 

Rob Corney, MD, Bulldog Licensing, said: “Guide Dogs does some incredible work helping people with visual impairment to lead happy, independent lives safely through their incredible dog partnerships, which gives them a special place in the heart of the UK population.

“We’re excited to start building a range of products for Guide Dog owners and trainers themselves, as well as our nation of dog lovers.”

MDL brings Italian fashion brand Premoli + Di Bella into the pets market

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Maurizio Distefano Licensing, the licensing manager for the fashion brand Premoli + Di Bella, has detailed the launch of a new retail collection Premoli + Di Bella Pet Design, produced under a licensing agreement with Ferribiella Spa.

Available in Italy’s leading pet stores since late 2020, the first collection from Premoli + Di Bella Pet Design launches with an ‘Iconic’ theme, underlining the creativity of Giovanni Premoli and Dario Di Bella. The range includes velvet beds for dogs and cats, soft blankets for home pet use, raincoat ponchos, gym-style suits and more.

Several other releases are on the way, each one offering a specific new theme created by the two young designers whose bold creativity has seen them dubbed ‘the Stylists of the Third Millennium’.

All will bring together products that aim to combine the innovative and the functional for their target audience of animals and their owners.