Tag Archives: peter rabbit

Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.  In a new partnership with Twinings China, Peter …

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Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021. The initial Peter Rabbit range will hop onto shelves in time …

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Penguin Random House launches Peter Rabbit summer activity campaign Wild Wednesdays

Penguin Random House has launched a new summer content campaign for its beloved Peter Rabbit property under the moniker Wild Wednesdays. The initiative has been launched to provide families with weekly activities to enjoy at home throughout the summer. Kicking the campaign off, Instagram influencers have been tasked to create …

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Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins. First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter …

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Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories. Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film …

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Sony Pictures Television acquires Silvergate Media

Sony Pictures Television has acquired Silvergate Media, stake holders in the pre-school hit Octonauts, and production team behind the Peter Rabbit television series, in a bid to strengthen its presence within the children’s entertainment space. Under the deal, Sony Pictures Entertainment has taken a 100 per cent control of Silvergate …

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BLE 2019: Sony’s Jamie Stevens talks Ghostbusters, Spider-Man and why it’s not just about t-shirts and toys

With Ghostbusters, Peter Rabbit, Outlander, and Cobra Kai under one roof – as well as the continued film rights for Spider-Man and plenty more in between, it’s an eclectic portfolio of properties that Sony Pictures Consumer Products finds itself heading into BLE with this year. But a strong one, nevertheless. …

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Penguin Ventures and Sony Pictures builds brace of partners for Peter Rabbit 2

Penguin Ventures and Sony Pictures Consumer Products have detailed the first line-up of licensing partners for the upcoming Peter Rabbit 2, the sequel title to the 2018 box office hit. Publishing, plush toys, confectionery, and apparel will make up the first swathe of licensed products to hit the shelves in …

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UK retailer Joules launches Peter Rabbit children’s wear collection

A new collection of Peter Rabbit children’s wear has bounded into UK retail, thanks to an exclusive partnership between Silvergate Media and the high street fashion brand Joules. The range has been designed by and will be exclusively available from Joules itself, marking a first for the UK retailer in …

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Where is Peter Rabbit? Well, he’s returning to the West End this summer…

Following a sell out run in April this year, Where is Peter Rabbit? is returning to the West End by popular demand, for a limited season from July 20 to September 1 at the Theatre Royal Haymarket. Inspired by Beatrix Potter’s classic tales, Where is Peter Rabbit was met with critical …

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