Tag Archives: peter rabbit

Peter Rabbit selected as Children’s Ambassador for The Queen’s Green Canopy

Beatrix Potter’s Peter Rabbit has been selected as the Children’s Ambassador for The Queen’s Green Canopy initiative, a special Platinum Jubilee project that will see a nation-wide tree planting take place in honour of the Queen in 2022. The Queen’s Green Canopy initiative was launched this week under the theme …

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Peter Rabbit hops onto new £5 crown in latest Penguin Random House partnership with The Royal Mint

The Royal Mint has extended its partnership with Penguin Random House and Beatrix Potter’s Peter Rabbit to bring the titular hero to the commemorative £5 crown and one-ounce coins for the first time. Peter Rabbit and his friends have previously appeared on the 50 pence piece and have been one …

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Xplora’s new kids’ smartwatch partners with Tom & Jerry, Peter Rabbit to keep kids active and safe

Dr Who, PlayStation, Peter Rabbit, and Tom & Jerry have been named among the children’s properties to join up to the Norwegian smartwatch company Xplora’s latest move on the kids’ tech space through collaboration on a prize system that rewards kids for staying active and getting their daily steps in. …

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Audio storyteller Tonies welcomes Disney’s Aladdin, Peter Rabbit, and Miffy to its licensed library

The audio storytelling platform, Tonies continues to strengthen its licensed story portfolio with new additions from Disney’s Aladdin, Beatrix Potter’s Peter Rabbit, and Miffy. Expanding its licensing partnerships with Disney, Penguin Random House, and Miffy brand owner, Mercis, Tonies has launched the three new additions to its growing collection of …

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Penguin Random House launches National Trust, Christmas Grotto, and Instagram campaigns for Peter Rabbit

Penguin Random House UK has launched a series of new brand activations for Peter Rabbit, giving families the chance to come together this winter as lockdown restrictions lift in the UK. Leading the charge is a dedicated partnership with the National Trust that will see a series of Peter Rabbit …

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Classic Peter Rabbit bounds into new partnerships in China with Twinings and PRICH

Penguin Ventures – the licensing arm of Penguin Random House UK – and CAA-GBG, the global brand management platform and the licensing agent for Classic Peter Rabbit in China, are together broadening the Peter Rabbit licensing programme across the region this year.  In a new partnership with Twinings China, Peter …

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Peter Rabbit hops into long-term partnership with Cadbury for Easter 2021 and beyond

Penguin Ventures, the licensing arm of Penguin Random House UK, has today detailed a long-term partnership for its ever popular Classic Peter Rabbit brand with Cadbury at Easter to launch a suite of themed Cadbury products for Easter 2021. The initial Peter Rabbit range will hop onto shelves in time …

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Penguin Random House launches Peter Rabbit summer activity campaign Wild Wednesdays

Penguin Random House has launched a new summer content campaign for its beloved Peter Rabbit property under the moniker Wild Wednesdays. The initiative has been launched to provide families with weekly activities to enjoy at home throughout the summer. Kicking the campaign off, Instagram influencers have been tasked to create …

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Peter Rabbit hops back onto 50p coin for final roll out with The Royal Mint

Peter Rabbit is hopping back onto UK commemorative 50p coins for one last time, the Royal Mint has detailed this morning, with a 2020 design featured on Brilliant Uncirculated, Silver Proof and Gold Proof 50p coins. First introduced onto UK coins in 2016 to celebrate Beatrix Potter’s 150th anniversary, Peter …

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Sony Pictures partners with Hunter to launch new Peter Rabbit footwear and accessories

Sony Pictures Consumer Products has partnered with the popular lifestyle brand Hunter to bring its hit family franchise Peter Rabbit to a new line of children’s boots and accessories. Launched in celebration of the upcoming release of Peter Rabbit 2, The Runaway – the animated sequel to the family film …

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