Tag Archives: Pikachu

Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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Axel Arigato debuts limited-edition capsule collection celebrating Pokémon’s 25th anniversary

To mark its quarter-century, Pokémon has joined forces with Swedish label Axel Arigato for a nostalgic, streetwear-inspired capsule collection with a contemporary twist. Pokémon has become one of the most popular entertainment franchises in the world since it first took the world by storm in 1996, and now Axel Arigato …

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Yahoo Ryot Lab, Charli Cohen and Selfridges create virtual 3D experience for limited edition Charli Cohen x Pokémon collection

To celebrate the 25th anniversary of Pokémon, Yahoo Ryot Lab – Yahoo’s immersive storytelling production house – has partnered with Selfridges and London-based fashion designer Charli Cohen to launch Electric/City, an innovative “cyberpunk” online shopping experience. The collaboration gives fans exclusive access to browse and buy limited-edition garments from the Charli Cohen x …

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The Pokémon Company extends Casio partnership for new BABY-G women’s watch

The Pokémon Company and the international watchmaker, Casio have expanded on a collaborative partnership to welcome the fan-favourite Pokémon, Pikachu to the firm’s popular line-up of BABY-G women’s watches. The latest collaboration follows on from the success of a partnership established last year that celebrated BABY-G’s 25th anniversary. The latest …

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Hot List 2019: Why we’re Piku-tuning in to Pokémon this year

This May, Pikachu will be making his live-action big screen debut with Pokémon: Detective Pikachu and already, The Pokémon Company is anticipating a solid year for its toy sales. Licensing.biz gets the lowdown from EMEA director of licensing, Mathieu Galante

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