Pinkfong announces second Baby Shark NFT collection

The Pinkfong Company, the global entertainment company behind the pop culture phenomenon “Baby Shark”, has announced a deeper dive into NFTs with the release of Baby Shark: Collection No. 2, a generative art collection of 10,000 unique NFTs featuring Baby Shark and his family, on digital collectibles marketplace MakersPlace.

With the world’s most viewed video in YouTube history, Pinkfong’s Baby Shark has grown into the most iconic earworm to emerge from the internet, recording a 20-week streak on the Billboard Hot 100 while its music video became the first video to hit 10 billion views on YouTube.

Baby Shark: Collection No. 2 is the latest in the company’s commitment to NFTs and Web3. Baby Shark’s initial NFT collection, Baby Shark: Collection No. 1, launched in December 2021, was an instant sell-out. Now, following their successful foray into the waters of NFTs, the company will release its second collection centered around strengthening and expanding the global Baby Shark community, both on and offline.

Pinkfong has joined forces with Nolcha Shows, the award winning events producers at the intersection of art, music and culture, to kick off celebrations for the upcoming Baby Shark NFT collection with an exclusive party during NFT.NYC. Expected to offer a night of fantastic entertainment, music and networking, Baby Shark Nite @ The Nolcha Shows: NFT Edition will take place on Monday June 20, featuring art from Baby Shark’s 1st NFT collection along with a teaser for the next collection.

With music serving as the pulse of Baby Shark, the company has plans to introduce a number of surprise remixes with notable musicians in the future. The project will also reward their community with unique perks, including special gifts and access to exclusive events and social activations (to view the roadmap in its entirety, click here).

“We’re incredibly excited to participate in and host our first offline title event at NFT.NYC as we lead up to the launch of our second NFT collection, Baby Shark: Collection No. 2. We will unveil a teaser of the collection for the first time during NFT.NYC and can’t wait to finally show our community what we’ve been working on,” says Bin Jeong, CEO of Pinkfong USA.

“Baby Shark has made its mark across generations and geographies,” says Craig Palmer, CEO of MakersPlace. “As early brand pioneers in the NFT space, they have displayed a true innovative spirit allowing for an even deeper appreciation and engagement from their massive fan base. It is an honour for MakersPlace to be a part of Baby Shark’s journey as they strengthen their impact both on and off the chain.”

Baby Shark: Collection No. 2 is set to launch on MakersPlace this summer. For more information, visit https://nft.babyshark.com/.

Baby Shark marks Earth Day with new series about climate change

In line with its mission to “make the world a better place with joyful content”, Baby Shark is continuing its efforts to motivate children and their parents to learn what they can do to take care of our planet.

To celebrate Earth Day 2022, The Pinkfong Company has released Earth Day with Pinkfong and Baby Shark, a brand-new playlist consisting of a climate change content series designed to inspire families to take small but significant steps to help protect the environment.

Featuring the beloved Pinkfong and Baby Shark, the 35 minute-long playlist contains 15 fun and engaging videos that educate viewers on the importance of preserving the Earth, and adopting habits to improve the environment. Through content such as The Scary Mr. Greenhouse Gas! and Buzzy Buzzy Bees, audiences will be able to learn how to reduce waste and emissions and conserve endangered species.

The full playlist will be available on Pinkfong’s YouTube channels in six languages, including English, Spanish, Korean, Chinese, German, and Portuguese.

In addition to the educational playlist, The Pinkfong Company is teaming up with A Plastic Ocean Foundation (APO), a charitable organisation in Hong Kong, to support Only One Ocean Flag Day 2022, a charity event to conserve the ocean hosted by APO. As part of the collaboration, The Pinkfong Company and APO has launched a series of high-quality flag stickers and collectibles, including the Baby Shark RPET Lunchbags made from post-consumer recycled PET bottles.

Most popular kids’ videos on YouTube revealed

Website hosting platform hosting.co.uk has been looking into the kid-friendly YouTube videos with the most views.

According to its research, YouTube’s most popular children’s video – with 9.8B views – was ‘Baby Shark’ on the South Korean Pinkfong channel. Not only is this the most-watched kids’ video, it’s also the most-watched video of all time on YouTube.

Aside from Baby Shark, ‘Johny Johny Yes Papa ’, on the channel LooLoo Kids, was the most watched video, with 6 billion views. The video is of a popular nursery rhyme that encourages children to be honest after Johny gets caught eating sugar by his father.

Next up was ‘Bath Song’ on ‘Cocomelon – Nursery Rhymes’. Despite being third on the most-watched list, ‘Cocomelon’ was the most subscribed-to kids YouTube channel with 122M subscribers.

The top 10 most-watched YouTube videos from the most subscribed-to kids’ channels were:

  • Pinkfong Baby Shark – Kids’ Songs & Stories, Baby Shark Dance: 9.8B
  • LooLoo Kids – Nursery Rhymes and Children’s Songs – Johny Johny Yes Papa: 6B
  • Cocomelon – Bath Song: 4.7B
  • Masha and the Bear – Recipe for Disaster: 4.4B
  • ChuChu TV Nursery Rhymes & Kids Songs – Phonics Song with TWO Words – A For Apple – ABC Alphabet Songs with Sounds for Children: 4.3B
  • Little Baby Bum – Wheels On The Bus: 2.4B
  • Infobells – Hindi – Chal Chal Gurram: 2.1B
  • Super Simple Songs – This Is The Way: 2B
  • Kids Diana Show – LIKE IT: 1.6B
  • El Reino Infantil – El Gallo y la Pata: 1.5B

In 2019, Ofcom found that children between the ages of 5 and 15 were more likely to choose YouTube over other services such as Netflix. They also discovered that children between the ages of 3 and 4 using Youtube had more than doubled between 2015 and 2019.

CEO of hosting.co.uk Frederick Schiwek says: “YouTube is host to some of the most popular and watched videos in the world.

“Children often have their own devices and they know exactly how to navigate their way around and find their favourite videos. Children-themed channels are some of the most subscribed-to on the platform and we expect to see this continue to increase in coming years.”

Read hosting.co.uk’s full report here.

 

Baby Shark swims into your breakfast cereal thanks to latest Kellogg’s partnership

Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal.

The partnership marks the first deal between the two in the UK and Irish markets for the popular pre-school property, Baby Shark’s Big Show. The multigrain breakfast cereal – with no artificial flavours or colours, and presumably no real sharks – is now available across Tesco, Sainsburys, Asda, and Aldi.

Pinkfong’s Baby Shark, now an established brand, has experienced instant success across multiple touch points, including UK retail aisles. Through a partnership with SmartStudy, the global entertainment company behind the beloved children’s brand, Pinkfong, ViacomCBS Consumer Products has been managing licensing globally outside of Asia since October 2019.

“Baby Shark has proven itself to be both a YouTube phenomenon and an IP that translates into award winning toys and consumer products programs. We’re thrilled to be entering into this new deal with Kellogg’s which is the first of many in the food and beverages category,” said Venetia Davie, vice president, ViacomCBS Consumer Products UK & Ireland.

Olga Kondratyeva, brand manager at Kellogg’s, added: “We are delighted to be working with ViacomCBS on the exciting launch of Baby Shark Multigrain Cereal. We know Baby Shark is a catchy tune that has captured the hearts of many families and we hope our new cereal will do the same.”

Baby Shark launched on YouTube in November 2015 and took the world by storm, amassing 7.7 billion views and becoming the most-watched video in the platform’s history. With music, characters, story and dance all combined, the song  has been recognised as the only diamond awarded children’s single in the Recording Industry Association of America(RIAA) Gold & Platinum Program history and spawned a viral phenomenon #BabySharkChallenge, generating over one million cover videos around the globe.

In the UK, its TV animated series ‘Baby Shark’s Big Show!’ will be released on Nick Jr. later this year.

Pinkfong and Baby Shark’s Space Adventure tops Netflix’s Top Ten Charts across 17 countries

Pinkfong and Baby Shark’s Space Adventure has become the fifth most-watched movie in Netflix’s Today’s Top Ten in the US, only five days after its launch on to the streaming service.

The film also ranked in the Today’s Top Ten Movies across Netflix in 17 countries, including in the UK, Ireland, Canada, and Australia, over five consecutive days, according to the streaming analytics company, FlixPatrol.

Pinkfong and Baby Shark’s Space Adventure follows the characters, Pinkfong and Baby Shark, as they explore outer space and search for missing star pieces to return home. The feature includes children’s favourite songs.

Baby Shark has successfully expanded its underwater world to cinema with the Space Adventure movie and TV screen with the brand-new TV series Baby Shark’s Big Show!, co-produced with Nickelodeon Animation Studio. Baby Shark’s Big Fishmas Special, the holiday episode of Baby Shark’s Big Show!, premiered on Nickelodeon on Dec. 11, 2020, and ranked as the top telecast of the week with K2-5 (excluding sports), citing data by Nielsen Media Research.

Following the US launch in spring 2021, the new TV series will roll out on Nickelodeon and Nick Jr. channels internationally.

Pinkfong and Baby Shark’s Space Adventure is now available for streaming on Netflix and Amazon Prime Video.

Baby Shark Dance beats Despacito to become most-viewed YouTube video in history

The perennial ear worm and children’s music video sensation, Baby Shark Dance, has become the most-viewed YouTube video in history, surpassing Despacito by Luis Fonsi and Daddy Yankee. The Pinkfong IP breaks the record just as the Baby Shark single receives the RIAA Diamond certification for selling over 11 million records.

Baby Shark is now one of the only 41 Diamond singles in history, alongside best-selling artists such as Ed Sheeran and Lady Gaga. The song has also been recognised as Brit certified two-times Platinum in September this year.

Baby Shark became a breakout sensation when it launched on YouTube in November 2015. With its catchy music, iconic characters, and playful dance, all combined together, Baby Shark took the world by storm, recording a 20-week-streak on the Billboard Hot 100 and number six on the Official Singles Chart, the highest position ever achieved by a children’s song in history.

The hit song spawned a viral dance challenge named #BabySharkChallenge, generating over one million cover videos around the world.

“We are very proud at Relentless Records/Sony Music to have built a great global partnership with the Pinkfong/SmartStudy team. It has been very inspiring to watch something that brings so much fun to so many people become such a worldwide record,” said Shabs Jobanputra, managing director, Relentless Records.

“Without the love and support of fans around the world, Baby Shark’s new record would have been impossible,” said Min Seok Kim, CEO, SmartStudy. “We’re very honored by this record and will continue to focus on delivering high-quality entertainment beyond the digital platforms.”

Sambro teams with ViacomCBS and Pinkfong for Baby Shark arts & crafts, novelty, and outdoor toys

Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand.

The new range will include painting sets, doughs, and inflatable play products, and is scheduled to hit shelves in spring 2021.

Tony Hicks, Sambro CEO, commented: “We are delighted to be continuing our long running partnership with ViacomCBS Consumer Products and are excited to be diving into the exciting world of Baby Shark.”

Next year will see Baby Shark swim from YouTube and onto Nick Jr. with a new series titled Baby Shark’s Big Show, featuring a whole cast of characters, a humorous script, and a collection of songs billed ‘just as catchy as the original.’

Venetia Davie, vice president of consumer products, ViacomCBS UK, added: “We are thrilled to be working with Sambro and Pinkfong to expand the world of Baby Shark and create innovative new products that will be hitting homes, gardens, swimming pools and the great outdoors early next year.”