Not content with getting stuck firmly in your head, Baby Shark could be swimming in your breakfast bowl thanks to a new partnership between ViacomCBS Consumer Products UK and Kellogg’s for the launch of the Baby Shark Multigrain Cereal. The partnership marks the first deal between the two in the …
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Pinkfong and Baby Shark’s Space Adventure has become the fifth most-watched movie in Netflix’s Today’s Top Ten in the US, only five days after its launch on to the streaming service. The film also ranked in the Today’s Top Ten Movies across Netflix in 17 countries, including in the UK, …
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The perennial ear worm and children’s music video sensation, Baby Shark Dance, has become the most-viewed YouTube video in history, surpassing Despacito by Luis Fonsi and Daddy Yankee. The Pinkfong IP breaks the record just as the Baby Shark single receives the RIAA Diamond certification for selling over 11 million …
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Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …
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The company has secured a roster of UK licensing partners with plans for live events, Alexa skills, digital shorts and films all in the works.
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Pinkfong is the outfit behind the wildly popular Baby Shark song that has to date received more than two billion views on YouTube.
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