Tag Archives: PJ Masks

New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

Read More »

BBC Studios names Andrew Carley director of global licensing to build Bluey momentum

BBC Studios has promoted licensing industry expert Andrew Carley to the newly created role of director of global licensing, as the firm looks to build on the momentum of the hit pre-school brand Bluey. In his new role, Carley will lead a five-year strategic growth plan for BBC Studios’ global …

Read More »

Online shopping and gaming surge helps Hasbro hit $1bn ecommerce revenue in 2020

Online shopping and the world’s lean into family gaming throughout the pandemic have helped global entertainment company, Hasbro maintain a steady ship on 2020’s waters as the firm hit $1bn in ecommerce revenue for the first time last year. Increased revenue across Hasbro Gaming and Hasbro entire gaming catalogue, including …

Read More »

Hasbro extends WildBrain CPLG partnership for eOne brands across Nordics and CEE

Hasbro Consumer Products has extended its partnership with WildBrain CPLG in a deal that will see the licensing agency represent eOne brands Peppa Pig, PJ Masks, and Ricky Zoom in the Nordics and Central and Eastern Europe. The popular pre-school brands will join WildBrain CPLG’s existing representation in these territories …

Read More »

Hasbro partners with the World Taekwondo Federation for Get Active with the PJ Masks campaign

Hasbro has struck a multi-territory partnership that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will span multiple markets …

Read More »

PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released …

Read More »

Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

Read More »

Hasbro Consumer Products adds eOne brands to WildBrain CPLG’s Benelux remit

Hasbro has detailed an expansion to its licensing representation partnership with WildBrain CPLG Benelux to include the globally renowned portfolio of Entertainment One brands, including the likes of Peppa Pig and PJ Masks, following the recent integration of the business. Under the partnership, WildBrain CPLG will now represent the licensing …

Read More »

Hasbro joins Festival of Licensing with new Peppa Pig content, PJ Masks toy plans and more

Hasbro will be joining the Festival of Licensing virtual event – the four-week digital event that will run throughout October and replace Brand Licensing Europe this year – to present the latest opportunities across its portfolio of brands including Nerf, My Little Pony, Play-Doh, Monopoly, Transformers, and Power Rangers. Also …

Read More »

Entertainment One to drive growth across LatAm with new toy distribution partnerships

Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month. The company has named Sunny as its master toy distributor …

Read More »