Tag Archives: PJ Masks

Entertainment One grows Peppa Pig and PJ Masks profiles in Japan with TV Tokyo partnership

The popular preschool properties, Peppa Pig and PJ Masks are picking up the pace across Japan, having landed a new broadcast partnership with TV Tokyo. The deal marks the latest international development for Hasbro’s global entertainment studio, Entertainment One. Under the deal, TV Tokyo will broadcast 26 episodes of season …

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Entertainment One’s PJ Masks to make season six return with global launch on Disney Junior

Hasbro’s global entertainment studio, Entertainment One will see its popular preschool series, PJ Masks return for a sixth season as it launches globally on Disney Junior in 2023. Season six will see the superhero trio Catboy, Owlette, and Gekko make their return for ‘their greatest adventures yet,’ as they encounter …

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New My Little Pony, Transformers, and Magic: The Gathering content among Hasbro’s mass roll-out announcements

It was a flurry of major new announcements across each of its sectors that Hasbro issued throughout its first all virtual investor event this week, including new film and TV content for its biggest franchises including My Little Pony, Transformers, and Magic: The Gathering. In an address opened by Hasbro’s …

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BBC Studios names Andrew Carley director of global licensing to build Bluey momentum

BBC Studios has promoted licensing industry expert Andrew Carley to the newly created role of director of global licensing, as the firm looks to build on the momentum of the hit pre-school brand Bluey. In his new role, Carley will lead a five-year strategic growth plan for BBC Studios’ global …

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Online shopping and gaming surge helps Hasbro hit $1bn ecommerce revenue in 2020

Online shopping and the world’s lean into family gaming throughout the pandemic have helped global entertainment company, Hasbro maintain a steady ship on 2020’s waters as the firm hit $1bn in ecommerce revenue for the first time last year. Increased revenue across Hasbro Gaming and Hasbro entire gaming catalogue, including …

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Hasbro extends WildBrain CPLG partnership for eOne brands across Nordics and CEE

Hasbro Consumer Products has extended its partnership with WildBrain CPLG in a deal that will see the licensing agency represent eOne brands Peppa Pig, PJ Masks, and Ricky Zoom in the Nordics and Central and Eastern Europe. The popular pre-school brands will join WildBrain CPLG’s existing representation in these territories …

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Hasbro partners with the World Taekwondo Federation for Get Active with the PJ Masks campaign

Hasbro has struck a multi-territory partnership that will see its popular animated property, PJ Masks, join forces with the World Taekwondo Federation for a partnership designed to engage children around the world in the Korean martial art. The campaign, called Get Active with the PJ Masks, will span multiple markets …

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PJ Masks embarks on Dubai Fitness Challenge to encourage local children to get active

PJ Masks is embarking on the month-long Dubai Fitness Challenge throughout November, helping to promote a healthier lifestyle to children, and encouraging them to be active for at least 30 minutes a day. The campaign, developed in partnership with Hasbro and eOne, will be delivered through exclusive workout videos released …

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Hasbro’s VP consumer products Marianne James on becoming a pre-school powerhouse

When Hasbro first made clear its plans to take over the Entertainment One entity at the end of 2019, the writing was pretty much on the wall that 2020 was going to be an atypical year for the world of children’s entertainment, licensing, and toys. No one quite knew exactly …

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Hasbro Consumer Products adds eOne brands to WildBrain CPLG’s Benelux remit

Hasbro has detailed an expansion to its licensing representation partnership with WildBrain CPLG Benelux to include the globally renowned portfolio of Entertainment One brands, including the likes of Peppa Pig and PJ Masks, following the recent integration of the business. Under the partnership, WildBrain CPLG will now represent the licensing …

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