Tag Archives: Play Doh

Creative Kids and Hasbro partner for innovative new Play-Doh products

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Creative Kids, producer of interactive kids’ arts and crafts and STEM toys, has announced a new partnership with Hasbro to produce a variety of new Play-Doh branded products in 2022.

Through the multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modelling Clay compounds space.

The partnership is a close collaboration between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modelling clay and other assortments to offer new creative play experiences.

The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign

“We are honoured to partner with Hasbro to help enhance and grow their iconic Play-Doh line,” says Daniel DeLapa, Chief Marketing Officer, Creative Kids. “We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true.”

“Play-Doh has been Shaping Imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years,” adds Vice President, Hasbro Global Licensing, Jess Richardson. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. Can’t wait to see the explorative fun these products will deliver.”

The first products in this new line will debut in the spring. For more information, visit CreativeKids.com.

Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

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Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, as well as increased sales within its consumer products division fuel the global entertainment through a stellar second quarter this year.

Sales have surged by 54 per cent on Q2 2020, and nine per cent pro forma 2019 to hit $1.32 billion throughout what Hasbro boss, Brian Goldner has billed as ‘an excellent quarter’ for the toy firm. Its consumer products segment saw revenues increase 33 per cent.

Meanwhile, Hasbro’s Wizards of the Coast and Digital Gaming sement more than doubled, fuelled by ‘record releases’ in Q2 in Magic: The Gathering Strixhaven and the second installment of its Magic: The Gathering Modern Horizons narrative, Modern Horizons 2.

Chairman and chief executive officer, Goldner, said: “Hasbro delivered an excellent second quarter, with revenues up 54 per cent versus the second quarter of last year, and nine per cent versus pro forma second quarter 2019.

“Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering. Consumer products revenue increased as demand remains robust for Hasbro toys and games and entertainment revenue grew as we are producing entertainment with strong deliveries.”

The CEO praised the Hasbro team and its high level of performance as it ‘tracks to its target of double digit revenue growth for the full year.’

The quarter’s strong results have been reflected in each Brand Portfolio category under the Hasbro business, with gains witnessed across Magic: The Gathering, NERF, Transformers, Play-Doh, Baby Alive, and My Little Pony. Partner brands revenue increased behind growth in Hasbro products for the Marvel portfolio, Lucasfilm’s Star Wars and The Mandalorian, Disney Princess and Beyblade.

Meanwhile, Hasbro Gaming saw revenue increase on 2020 and 2019, led by Dungeons & Dragons and Duel Masters, as well as a the launch of Foosketball.

In the consumer products segment, revenue and operating profit grew in Hasbro Franchise Brands NERF, Transformers, and Play-Doh, as well as products for Marvel and Star Wars. Point of sale for toys increased, but was off-set by a decline in games point of sale compared to the sector’s strong performance on Q2 2020.

Elsewhere, and it was in the Wizards of the Coast and Digital Gaming segment in which records were set. Wizards had two record releases in Q2 in Magic: The Gathering Strixhaven and Modern Horizons 2.

Deborah Thomas, Hasbro’s chief financial officer, said: “Strength across Hasbro’s brands and business backed by strong execution from the entire team drove superb results for our second quarter.

“As we invest to unlock value from our brands across the blueprint, we are on track to reach our objectives for the year while expanding the reach of our business, reducing debt, and paying our dividend. The discipline in our business is evident from the $1.2 billion in cash we had on hand at quarter end, reporting the lowest days sales outstanding in our recent history, and repaying $250 million in debt.”

Hasbro partners with Uber Eats to launch free Hasbro Toy Store to families this half term

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Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown.

The new collaborative effort arrives as 70 per cent of UK parents admit to feeling overwhelmed as they juggle work and home-schooling, while 56 per cent say they are concerned at the thought of spending a half term holiday with fewer activities to entertain their young ones.

The country’s current lockdown restrictions mean that where families would usually be spending time at the cinema, zoos, or on playdates, parents are now being forced to look for entertainment closer to home. Over half of parents claims their kids are now bored at home, and 50 per cent say they’ve run out of things to do.

In a bid to help busy parents, the virtual Hasbro Toy Store is now offering seven of the toy company’s best-loved toys and games for just the cost of delivery. The initiative will launch on the Uber Eats app from this Wednesday.

The toys and games available through the app – including Cluedo, The Game of Life, Play-Doh, and Yahtzee, were chosen because they encourage family time and imaginative play and offer something for children of all ages. Once ordered, they will be delivered – contact-free – to your door in around 30 minutes.

With the average parent spending £99.55 per week on activities to entertain their children, Uber Eats and Hasbro teamed up to give away the toys to ensure all parents could benefit. It launches as 71 per cent of parents state that they aim to spend extra quality time with their kids this half-term.

The toy store will be open in London and Manchester from Wednesday 17th to Saturday 20th February.

Toussaint Wattinne, general manager of Uber Eats, UK and Ireland said: “Being a parent is tougher than ever at the moment, so we wanted to do our bit to help bring families together and keep the children entertained while opportunities for days out are more limited. Uber Eats delivers items beyond food to help make people’s day-to-day lives that little bit easier.”

Anne Leonhardi,  Marketing Director North Europe at Hasbro, added: “Play is hugely important for children’s development, striking that vital balance between learning and fun. The half-term holidays are no different, so we want to make sure that children and parents get the break they desperately deserve during these difficult times.

“The games and activities in the Hasbro Toy Store are a great way of making sure families have a fun February half-term, whether they’re testing their wits with a game of Cluedo or getting creative with Play-Doh.”

Since the first lockdown in March 2020, Hasbro brands continue to resonate as people spend more time at home and parents look for fun activities to keep the kids entertained.

Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

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Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this year.

Under the agreement, WildBrain CPLG will now represent Hasbro’s merchandise, publishing, promotions, and short-term location based entertainment business across Benelux, Nordic, CEE, and Turkey regions.

“We are moving our direct business to an agent model in CEE and Turkey as both regions have tremendous growth potential for our consumer products business,” said Marianne James, vice president of Hasbro Consumer Products in EMEA. “We believe that the strength of WildBrain CPLG to cover Benelux, Nordic, CEE and Turkey will allow us to scale our efforts in a meaningful way.

“WildBrain CPLG will develop our strong portfolio of brands such as Nerf, Monopoly, Play-Doh, and My Little Pony.”

Maarten Weck, executive vice president and managing director at WildBrain CPLG, added: “We are very pleased to extend our geographical footprint to represent Hasbro in CEE and Turkey, where we see tremendous opportunity for their leading family brands.

“The addition of these new markets to our remit strengthens our strategic relationship with Hasbro and gives us even more opportunity to synergise our European efforts, without losing the local touch.”