Tag Archives: PLay Doh

Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, as well as increased sales within its consumer products division fuel the global entertainment through a stellar second quarter this year. Sales have surged by 54 per cent on Q2 2020, and nine per cent …

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Hasbro partners with Uber Eats to launch free Hasbro Toy Store to families this half term

Hasbro has partnered with the home delivery app, Uber Eats, to launch a free toy store in time for the half term holidays, as UK parents continue to hunt for new ways to keep their kids entertained during lockdown. The new collaborative effort arrives as 70 per cent of UK …

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Hasbro extends representation deal with WildBrain CPLG to cover CEE and Turkey

Hasbro has extended its agreement with the sport, lifestyle, and entertainment licensing agency, WildBrain CPLG to cover both CEE and Turkey. The move is an extension of the deal it had with the firm, naming it the Hasbro sub-representative in the Nordics and Benelux regions as of January 1st this …

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Alphablocks and Numberblocks secure partnerships with Play-Doh and Doodle Education

The popular pre-school properties Numberblocks and Alphablocks are continuing to build a solid base in the children’s toys space thanks to new signings with Hasbro and Doodle Education. Both series – which are currently enjoying strong viewing ratings on CBeebies – have secured a new partnership with Hasbro UK for a Play-Doh brand …

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Hasbro taps Black White Orange Brands as licensing agent for India

It would appear that Hasbro is stepping up its efforts in India, having appointed a local licensing agent in Black White Orange Brands to head up its consumer products programme. Under the partnership, Hasbro and Black White Orange will work together to build awareness and product roll out for the …

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Hasbro has officially trademarked the Play-Doh scent

The trademarked scent – described by Hasbro as a unique combination of sweet, slightly musky, vanilla-like fragrance with slight overtones of cherry and the natural smell of a slated, wheat-based dough – is one of the few active scent trademarks in the country.

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