The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …
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It doesn’t take a DeLorean for a journey into your own past, but it certainly does help, as more and more toy companies are seeing audience numbers increase across their kidult product offering. Among them, is Playmobil, a company that is blazing a new trail with its expanded Back to …
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Playmobil has extended its partnership with VW to immortalise two of the car maker’s classic models in Playmobil rendering with the upcoming launch of the original Camper Bus ‘Bulli’ from Volkswagen Commercial Vehicles and the popular VW Beetle. The new range will look to celebrate the innovation, technology, and quality …
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From fan created content, Amazon exclusives, and a whole host of toys, games and more, this year, Universal Pictures and Amblin Entertainment are taking fans of the Back to the Future franchise on an 88mph journey across the categories to celebrate the 35th anniversary of the iconic time-travelling series. Where …
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Studio 100 Media and the European toymaker, Playmobil, have joined forces to bring the Heidi Special: Spring is here to TV channels across Europe this spring. Under the partnership, Heidi has been rendered to life with a CGI animated Playmobil styling, riffing off the already existing Heidi-licensed toy line from …
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Warner Bros. Consumer Products EMEA has struck upon a new deal with the international toymaker Playmobil to bring its popular Scooby-Doo franchise into the Playmobil fold. The leading toy manufacturer has secured the worldwide rights for Scooby-Doo core and the new Scooby-Doo theatrical motion picture, set to be released in …
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The titular hero of the popular animated children’s series, Heidi, has found herself immortalised in Playmobil fashion, thanks to a licensing partnership between the toy brand and the series’ production studio, Studio 100. Studio 100 Media/m4e has signed an extensive licensing agreement with Brandstätter Stiftung for the worldwide rights – …
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“We look forward to collaborating with the INK Group - a well-versed specialist in digital entertainment - and to the development of a new, creative facet to the Playmobil brand experience,” read a statement from the management board of the Brandsaetter Group.
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Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
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The launch is part of the toymaker’s ongoing partnership with the shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.
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