Tag Archives: playmobil

The titular hero of the popular animated children’s series, Heidi, has found herself immortalised in Playmobil fashion, thanks to a licensing partnership between the toy brand and the series’ production studio, Studio 100. Studio 100 Media/m4e has signed an extensive licensing agreement with Brandstätter Stiftung for the worldwide rights – …

“We look forward to collaborating with the INK Group - a well-versed specialist in digital entertainment - and to the development of a new, creative facet to the Playmobil brand experience,” read a statement from the management board of the Brandsaetter Group.

Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.

The launch is part of the toymaker’s ongoing partnership with the shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.

In partnership with Saludes Play, a swathe of new destinations will open across the country, adding to the roster that already exists across cities including Alcora, Castalla, Logroño and Valencia.

The promotion – an agreement secured by Super 4’s Iberian licensing agent, Nottingham Forest – will run across more than 180 restaurants within Spain.

The year-long deal saw the London Fire Brigade engage almost 400,000 children about the importance of fire safety.

"The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play."

The toy company is set to release a line inspired by the original 1984 movie next year and believes it will add “a new experience to playtime for youngsters”.

The items, which will be available for fans during 2017, are the first-ever licensed play-sets from the firm.