Playmobil has extended its partnership with VW to immortalise two of the car maker’s classic models in Playmobil rendering with the upcoming launch of the original Camper Bus ‘Bulli’ from Volkswagen Commercial Vehicles and the popular VW Beetle. The new range will look to celebrate the innovation, technology, and quality …
Read More »Universal Pictures celebrates 35 years of Back to the Future with major campaign
From fan created content, Amazon exclusives, and a whole host of toys, games and more, this year, Universal Pictures and Amblin Entertainment are taking fans of the Back to the Future franchise on an 88mph journey across the categories to celebrate the 35th anniversary of the iconic time-travelling series. Where …
Read More »Playmobil and Studio 100 bring Heidi toy partnership to the screen with CGI specials
Studio 100 Media and the European toymaker, Playmobil, have joined forces to bring the Heidi Special: Spring is here to TV channels across Europe this spring. Under the partnership, Heidi has been rendered to life with a CGI animated Playmobil styling, riffing off the already existing Heidi-licensed toy line from …
Read More »Warner Bros Consumer Products partners Playmobil for Scooby-Doo play-sets
Warner Bros. Consumer Products EMEA has struck upon a new deal with the international toymaker Playmobil to bring its popular Scooby-Doo franchise into the Playmobil fold. The leading toy manufacturer has secured the worldwide rights for Scooby-Doo core and the new Scooby-Doo theatrical motion picture, set to be released in …
Read More »Heidi gets a Playmobil makeover as toy firm details first licensed lines
The titular hero of the popular animated children’s series, Heidi, has found herself immortalised in Playmobil fashion, thanks to a licensing partnership between the toy brand and the series’ production studio, Studio 100. Studio 100 Media/m4e has signed an extensive licensing agreement with Brandstätter Stiftung for the worldwide rights – …
Read More »Playmobil is moving into gaming, VR and more animated content with INK Group
“We look forward to collaborating with the INK Group - a well-versed specialist in digital entertainment - and to the development of a new, creative facet to the Playmobil brand experience,” read a statement from the management board of the Brandsaetter Group.
Read More »DreamWorks Spirit Riding Free toys land in the UK
Just Play and Playmobil will lead the series’ licensing programme that will feature collectables, dolls and horses, play-sets, plush and deluxe sets.
Read More »Playmobil brings new play zones to UK intu shopping centres
The launch is part of the toymaker’s ongoing partnership with the shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers.
Read More »Playmobil to launch new themed playgrounds across Spain
In partnership with Saludes Play, a swathe of new destinations will open across the country, adding to the roster that already exists across cities including Alcora, Castalla, Logroño and Valencia.
Read More »Playmobil partners with Spain’s Foster’s Hollywood Restaurants for Super 4 promotion
The promotion – an agreement secured by Super 4’s Iberian licensing agent, Nottingham Forest – will run across more than 180 restaurants within Spain.
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