Tag Archives: Poetic Brands

Moonbug Entertainment signs Poetic Brands for Blippi apparel range

Posted on by

Moonbug Entertainment has signed Poetic Brands to design an apparel range based on the kids’ entertainment sensation, Blippi. The move arrives as digital entertainment brands continue to gather momentum in the licensing space.

Blippi has connected with children globally through his show Blippi, where he takes them on fun play-dates, learning through playing and doing. Blippi is available in the UK on Virgin Media, Amazon Prime Video and YouTube. 

The children’s apparel range from Poetic Brands is set to include accessories, children’s daywear, outerwear and swimwear.            

The aim of Blippi is to inspire and explore children’s curiosity with fun and educational activities. The playful character takes children on adventures in each 15-minute episode, presenting viewers with a range of subjects and facts. 

Additionally, the wider consumer products programme for Blippi, managed throughout EMEA by brand licensing specialist The Point.1888, has begun with a toy range from Jazwares, featuring talking dolls, vehicles, role-play and outdoor toys. The property also features a monthly magazine from DJ Murphy.

Anne Bradford, Director, Poetic Brands, said: “Blippi is already an established kids’ phenomenon with over 15 billion views worldwide. There is no doubt that children are more than ready for Blippi to launch an apparel line and we are looking forward to discussing opportunities across retail.” 

Becky Langer, senior commercial manager, soft goods at The Point.1888, added: “What better way for a child to express their adoration for a brand than to wear clothing emblazoned with its characters? Apparel was one of our priorities when devising Blippi’s brand licensing programme, and with Poetic Brands being an advocate of the use of sustainable fabrics, it was our first choice.”

Percy the Park Keeper picks up partnership with Poetic Brands for baby and children’s apparel

Posted on by

The evergreen children’s property, Percy the Park Keeper is moving in on the baby, children’s wear, and accessories space thanks to a new partnership with Poetic Brands, adding to the firm’s strengthening portfolio across the kids’ market.

The collection with include babywear, layette and baby accessories including bibs, hats, scratch mitts, booties, and muslin cloths, as well as baby changing bags. For children, the range will include apparel and outerwear, swimwear and towelling ponchos, as well as nightwear and essentials.

Percy the Park Keeper’s narrative has encouraged generations of children, especially in schools, to take an interest in, and care for, the natural world around them. Written by award winning author, Nick Butterworth, Percy the Park Keeper has sold around nine million books since its first appearance in 1989. Since then the character has been the subject of an animated TV series, where he was voiced by Academy Award-winning British actor, Jim Broadbent. 

As the brand celebrates its 30th anniversary this year, there has been a range of activity around the much-loved park keeper, including a partnership with National Trust at Blickling Estate, and Dunham Massey, featuring online activity including story time with Nick himself.

Anne Bradford, director, Poetic Brands, said: “Percy The Park Keeper was already on our radar for 2021 and as soon as Hannah at The Point.1888 confirmed that they were representing Percy, the deal memo was signed.  

“The brand is a true evergreen from both a book and television perspective, but has a completely clean retail space for apparel. We’re looking forward to working with these incredible illustrations to create some premium ranges with a broad appeal to adults and children alike who know and love these books.”

Olivia Wiggett, senior commercial executive, at The Point.1888, added: “‘We are absolutely delighted to be working with Anne and the specialist team at Poetic on this truly magical range of products. Percy is a brand dear to so many families, across the generations – and we look forward to expanding this brand to retail across various categories in 2021.”

Poetic Brands teams with the National Gallery to launch art inspired apparel and accessories

Posted on by

Apparel licensee, Poetic Brands, has teamed up with the National Gallery to create a range of adult apparel and accessories based on its impressive and extensive artworks.

Incorporating a wide range of products, including adult daywear apparel and outerwear, swimwear, flip flops, beach bags and towels, adult nightwear and essentials, and accessories including caps and luggage, the move has been made in response to the growing interest in art in the licensed fashion sector.

The National Gallery was founded in 1824 and houses over 2,600 paintings from the late 13th to the early 20th century in Trafalgar Square. With one of the greatest collections of art in the world, the Gallery displays many world-famous works, such as van Eyck’s The Arnolfini Portrait, Velázquez’s The Rokeby Venus, Turner’s The Fighting Temeraire and Van Gogh’s Sunflowers.

Anne Bradford, director, Poetic Brands, said: “Over the past year we have seen a significant interest in art within the fast fashion segment of the industry and subsequent demand across the High Street. The National Gallery offers us a wealth of assets from a number of artists that translate beautifully onto apparel and nightwear. 

“We are also developing luggage which although isn’t hugely in demand at the moment, the time will come when we are all travelling again and this collection will provide premium, and easily identifiable pieces for consumers to be proud of on the carousel.

“Working closely with the team at the National Gallery, we have ensured that their art collection has in turn created a fashion collection that is already very much in demand.”

Judith Mather, buying and brand licensing director, the National Gallery, added: “We are very excited about the partnership with Poetic Brands which will bring old master paintings to a new audience. It is amazing to bring our collection to modern life.”

The Point. 1888 and Moonbug Entertainment sign six new partners for pre-school hit Blippi

Posted on by

The Point. 1888 and Moonbug Entertainment Ltd have secured six new licensing partners for the popular children’s brand, Blippi. The latest raft follows the brand’s recent publishing partnership with DJ Murphy and builds on the growing demand for licensed Blippi products.

The Point. 1888 was appointed in the summer as the master licensing agency across EMEA for Blippi, along with other brands in Moonbug’s portfolio, including CoComelon, My Magic Pet Morphle and ARPO.

Since coming on board, The Point.1888 has sought to capitalise on the show’s popularity with young children as well as the need to keep them entertained and engaged by signing licensees across a broad range of categories, including clothing, puzzles and games.

The new licensees secured by The Point.1888 for Blippi include Scholastic as master publisher, Poetic Brands for kids daywear, Misirli for Blippi branded socks, TDP Textiles and Aykroyds & Sons for Blippi pyjamas and swimwear, RMS International for Blippi puzzles, and Zak for Blippi branded lunch boxes.

The new line-up joins Blippi’s existing partners in Jazwares, Creative Kids, Texco, Round Room and DJ Murphy.

With over 12 billion content views worldwide, the fun and playful Blippi educates and entertains children aged two to six years old across the world, empowering them to explore their curiosity.

Bethan Garton, Commercial Director at The Point.1888, said: “The brand licensing programme for Blippi is really picking up pace, and that is in part thanks to the incredible team at Moonbug who have been so open to our ideas and share our passion in making this a success. It may look like there’s a lot going on now but trust me when I say it’s about to get even busier.”

Simon Philips, senior in-house advisor, Moonbug, added: “The Point.1888 has been an excellent partner and these new licensees are a testament to the hard work that the team has put into expanding the playful world of Blippi.”

Poetic Brands to launch Brambly Hedge baby clothing and accessories range

Posted on by

The apparel licensee Poetic Brands has signed on to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge.

The new collection will include layette and fashion daywear along with nightwear, snow suits, sleeping bags, accessories, and changing mats each inspired by the adventure of the community of Brambly Hedge’s resident mice.

Brambly Hedge joins a number of prestigious new children’s partners for Poetic Brands, as the licensee establishes its new Baby, Children’s Wear and Accessories division.

Brambly Hedge began life in 1980 as a series of intricately illustrated books following a family of mice in the English countryside. Written by Jill Barklem, the brand is now celebrating 40 years since its first book was published.

Rockpool Licensing, which manages the property worldwide, recently announced a deal with Lupus Films, which will see the production company adapt the classic stories for screen, initially as a Christmas special, with further episodes to follow, bringing new exposure to the brand and introducing it to a fresh generation of fans.

Licensing activity for Brambly Hedge begins to pick up following a period of heightened consumer awareness and interest in nature and our natural surrounding, a trend facilitated by the coronavirus pandemic and the subsequent social restrictions that have been taken.

The detail of the illustrations, along with the strong representation of the seasons throughout the stories, lend themselves particularly well to licensed products. The brand already has an army of fans, with 22,000 Instagram followers and 57,000 Facebook fans, and is already a firm favourite with all adults; parents, grandparents and gift-givers alike.

Anne Bradford, director, Poetic Brands, said: “Brambly Hedge is a stunning heritage baby brand with timeless illustrations. With the success of many other evergreen collections before it we are looking forward to creating some exquisite ranges. The nature of the illustrations allows us to literally work through the seasons giving a unique product offering.”

Vickie O’Malley, managing director, Rockpool Licensing, added: “We’re thrilled to have the talented team at Poetic Brands on board to develop babywear ranges for Brambly Hedge. The exquisite artwork that so beautifully portrays the changing seasons, nature, family and celebration is so perfect for babywear.

“At a time when consumers are craving these things in their lives, I wonder if the world has ever needed Brambly Hedge more?!”

Poetic Brands teams with Sunny Side Up to launch Let’s Get Lyrical range based on famous song lyrics

Posted on by

Poetic Brands has partnered with the licensing agency, Sunny Side Up to launch the Let’s Get Lyrical range of day and night wear, a collection that will be based upon the lyrics of well-known songs.

The Let’s Get Lyrical range will include all baby layette fashion daywear and nightwear; children’s daywear, outerwear, nightwear and essentials, swimwear, towelling ponchos and beach towels; adult daywear, outerwear, nightwear and essentials, swimwear and beach towels; along with hard and soft shell suitcases, luggage and bags. 

Sunny Side Up Licensing represents licensing opportunities utilising some of the largest libraries of song lyrics both in the UK, and globally. The agency holds representation rights to the copyright of millions of songs with the world’s leading music publishers. In the new deal with Poetic Brands, lyrics will be applied to apparel and accessories for every age group. 

“Music is in our lives every day. Something will happen and more often than not, a memory will trigger a song or vice versa,” said Anne Bradford, director at Poetic Brands. “Having worked with Michael on a number of projects over the years, we quickly started to talk when I arrived at Poetic Brands and have been developing product to share at retail throughout lockdown. 

“What we love about this is being able to take it from conception (maternity wear) right the way through baby, kids and adults’ apparel. The opportunities here are endless.”

Michael Gottlieb, director, Sunny Side Up Licensing, added: “Lyrics are the poetry of our time and music has become the soundtrack to people’s lives. Sunny Side Up Licensing is delighted to be working with Poetic Brands to bring lyrics to life on apparel through what we expect to be a long partnership.”

Early Learning Centre partners with Poetic Brands for baby, children’s wear and accessories

Posted on by

The Early Learning Centre brand is expanding into baby, children’s wear and accessories, thanks to a new licensing partnership with the clothing specialist, Poetic Brands. The partnership has been brokered by the Early Learning Centre’s licensing agency, Riverside Brands.

The new ELC collection will incorporate baby and children’s wear products, including baby layette fashion, as well as accessories such as baby changing bags and slings in the baby collection. In the children’s category, Poetic Brands will launch children’s daywear, as well as accessories including luggage, beach towels and bags, and flip flops.

Having traded in a number of guises since 1974, the Early Learning Centre has become a destination retailer for expectant mothers, new parents and beyond. Currently owned by The Entertainer, ELC operates both online and within The Entertainer stores with a vision to support parents with their child’s early years learning and development through play.

Anne Bradford, director, Poetic Brands, said: “When we heard about the opportunity of establishing ELC as an apparel collection, we jumped at the chance to come on board and work with Ash [founder of Riverside Brands] and The Entertainer on this project.

“In the initial year of setting up the business it has been so important to us to look for new opportunities to the market and the ELC brand absolutely ticks this box. Our team has a huge amount of experience across both baby and toddler and they are looking forward to creating a unique apparel collection at retail.”

Ashley Holman, MD, Riverside Brands, added: “We have had a fantastic initial response to the Early Learning Centre licensing opportunity since announcing it a few months ago and it is really exciting to be partnering with Poetic Brands, as they really understood the vision we have for the brand from the outset. We are confident this will be the start of a very successful partnership for all involved.”

Poetic Brands launches baby apparel and accessories division with Tiny Tatty Teddy partnership

Posted on by

The apparel specialist, Poetic Brands, has signed a new deal with Carte Blanche Greetings to create a babywear collection based on the classic Tiny Tatty Teddy property. The deal arrives as Poetic Brands expands its successful business with the establishment of a baby apparel and accessories division.

The Tiny Tatty Teddy range will include a wide range of baby products. Poetic Brands will also be creating a range of girls and adults daywear based on Tatty Teddy, the grey bear with the blue nose and patches. 

Tiny Tatty Teddy is the nursery proposition within the now iconic Me to You brand with the signature character Tatty Teddy. Launched in 1995 with a handful of greeting card designs, the brand has successfully grown to witness a licensing portfolio covering 12 categories, with representation in 110 countries around the world.

Shortlisted for the Best Classic Licensed Property Award in this year’s Licensing Awards and currently celebrating 25 years of Sharing the Moments that Matter, Me to You is recognised as an evergreen brand.

“Me to You is a classic and much-loved character with fans all over the world. Our team at Poetic Brands have worked with the Me to You brand over the years and have identified some key areas for further growth and development,” said Anne Bradford, director, Poetic Brands.

“We’re super excited to be working with Talia and the team and are already creating innovative new ranges and collections offering full category activation opportunities.”

Talia Tester, licensing manager, Carte Blanche, added: “I am very pleased to be collaborating with Poetic Brands in such a core category for us. They truly understand the values, positioning and vision for our brands and am confident that this is the beginning of a fantastic partnership. 

“We already have very strong business within apparel thanks to our existing long-term partners, and working with Poetic will allow us to move into additional areas that grow this even further. The concepts shared so far are very exciting and I can’t wait to see where they take it, they have already hit the ground running.”

Poetic Brands signs FIFA for spring/summer apparel collection

Posted on by

The apparel licensee, Poetic Brands, has added the international governing body of football, FIFA, to its portfolio of brands with the launch of a new range of FIFA themed clothing. The range will capitalise on the body’s historical marques and logos, the kind of which have been recognised worldwide for more than 100 years.

The Poetic Brands collection will feature t-shirts, sweatshirts, and nightwear and will launch into the UK with retailers stocking ranges from spring/summer 2021.

Founded in 1904, FIFA is the umbrella organisation of its members, currently 211 national football associations. Its objectives include developing football around the world, staging international competitions, and ensuring that the game of football is available to all who wish to participate. 

The member associations of FIFA take part in the FIFA World Cup every four years, with the next edition taking place in 2022, providing a key selling point after the launch of the clothing line.

“Together with Poetic Brands, we’ll be bringing new energy to FIFA’s beloved historical emblems,” said FIFA head of licensing and retail, Sarah Bohner. “We look forward to helping fans relive and celebrate their favourite tournaments through unique, creative designs.”

Elliott Matthews, executive director of Poetic Brands, added: “We are really excited to be adding FIFA to our portfolio of properties. The brand is instantly recognisable not only to football fans, but to the vast majority of consumers. We are sure the collection will reach fans of the game throughout the UK and prove popular with supporters of all clubs.”

Poetic Brands to make an impression with Van Gogh Museum apparel and travel collection

Posted on by

The popular apparel licensee, Poetic Brands is looking to make an impression next year when its new partnership with the Van Gogh Museum will witness the launch of a comprehensive range of men and women’s apparel, along with a collection of travel accessories.

The deal – brokered by Licensing Link Europe, who managed the rights for the Van Gogh Museum – taps into the current consumer demand for iconic and well-known pieces to be incorporated into their daily lives. The new range is due to launch in the UK next year and has already garnered strong interest from retail.

Following the death of the renowned artist, Van Gogh’s brother Theo and his wife managed the works, before their son, Vincent Willem, founded the Vincent Van Gogh Foundation in the ’60s. He went on to build the Van Gogh Museum in Amsterdam to preserve the family’s collection for future generations, which now houses the world’s largest compilation of works by the artist, with over 200 paintings,500 drawings and more than 700 letters.

“Van Gogh is universally recognised and we are excited to create a brand new range for the property, bringing it further into the lifestyle of the modern consumer,” said Elliott Matthews, executive director of Poetic Brands. “It is unique in our portfolio, and we have already been overwhelmed by the reaction of retailers to the proposed lines.”

Chris Taday, director of Licensing Link, who brokered the deal, added: “We’re thrilled to have Poetic Brands on board for this prestigious property. The team work tirelessly to create on-brand and on-trend designs which appeal to both retail and consumers alike. We’re very much looking forward to seeing the final pieces.”