Tag Archives: Poetic Brands

Licensed clothing specialist Poetic Brands has extended its 7UP Free agreement to include Fido Dido – the witty “King of Chill” who will now star in the brand’s 2019 “Feels Good to be Free” creative campaign. First created in the 1980s, Fido Dido is known for an attitude that became …

The clothing specialist will launch a range of clothing featuring iconic movies such as Back to the Future, Jaws, ET and a selection of horror classics.

The deal will see Poetic Brands using classic imagery based on each beer to create an adult clothing range that will tap into the huge appeal of these properties.

Enid Blyton’s books hold a place in history as quintessentially British, having sold hundreds of millions of copies and regularly featuring in the top ten list of best-selling authors in the UK.

The range will include adult apparel such as nightwear, all of which will feature imagery synonymous with the Haynes brand.

“Both Miffy and Garfield are hugely popular and our existing lines are flying off the shelves, so we are delighted to extend our involvement,” said Elliot Matthews of Poetic Brands.

The deal has been brokered by Striker Entertainment, the licensing agent for The Walking dead brand, on behalf of the show’s licensor AMC.