The Pokémon Company unveils plans for Pokémon Day 2022

Beginning today, The Pokémon Company International is inviting fans around the world to get excited for this year’s Pokémon Day by unveiling news and events from across the franchise in the lead-up to February 27. These updates will be revealed globally on the brand’s official social media channels @Pokemon, and fans are invited to join the conversation with #PokemonDay.

Pokémon Day is an annual event marking the date – February 27, 1996 – that the first Pokémon video games, Pokémon Red and Pokémon Green, launched in Japan. Each year, fans celebrate their love for Pokémon as a community, and to help them celebrate, The Pokémon Company International and its partners are hosting a variety of fan-focused activations.
Pokémon Center, the online destination for official Pokémon merchandise in the US, Canada and UK will be celebrating by unveiling and releasing a variety of new products featuring fan-favourite Pokémon throughout this week. The introductions begin with the launch today of new custom skateboards in the US and Canada by industry craftsman, Bear Walker, featuring Mew and Gyarados (available while supplies last).
Fans around the world can also check their local Pokémon animation broadcaster and streaming services for Pokémon Day-related celebrations featuring classic episodes of the beloved series and movies. Curated collections of episodes and movies leading up to and on Pokémon Day are also available now for free on Pokémon TV
“The Pokémon fan community is one of the most passionate and dedicated in the world,” says J.C. Smith, Senior Director of Consumer Marketing for The Pokémon Company International. “We look forward to helping Trainers celebrate their love of all things Pokémon from the Pokémon Trading Card Game to the video games, mobile apps, animation and more every year on Pokémon Day.
“Following Pokémon’s landmark 25th anniversary in 2021, one day did not feel like enough for Pokémon Day 2022, so we invite fans to join us in a week-long countdown to February 27 and enjoy the daily surprise reveals and activations along the way.”

The Wand Company partners with The Pokémon Company for new Poké Ball Replica Series

The Wand Company has partnered with The Pokémon Company International to showcase the Poké Ball Replica Series. The new range will debut at MCM London Comic Con, from Friday 22 October through Sunday 24 October at ExCel London.

The Wand Company will be introducing the entire 2021 range at the event, launching the newest addition to the series, the Dusk Ball Replica, and revealing a sneak preview of the holiday season Premier Ball Replica, as well as the first replica of 2022, the Heal Ball Replica. Select Poké Ball Replicas will be available for sale at the event.

The Dusk Ball Replica will be available for pre-order at MCM London Comic Con and online via participating retailers around the world.

Established in 2009, The Wand Company is renowned for making functional prop replicas combining traditional design with high-tech wizardry. Their first product, the Kymera Magic Wand, has sold over 250,000 units. Since then, The Wand Company has developed and launched display-grade prop replicas from the television series Doctor Who and Star Trek, as well as the video game series ‘Fallout’.

 

The Pokémon Company expands it D2C platform Pokémon Center into Canada for the first time

The Pokémon Company International is taking its direct to consumer platform into new international territories, having confirmed the expansion of its official e-commerce arm, the Pokémon Center, into Canada for the first time.

Recognised as a premier destination for official Pokémon merchandise, the online platform was previously limited only to the US.

PokemonCenter.ca. will now offer a variety of Pokémon merchandise, including Pokémon Trading Card Game and items unique to the site such as figures, imported plush, apparel and accessories, home decor, kitchenware, outdoor gear, and more. It will also feature collaboration items with the likes of Funko and Kotobukiya.

“We are thrilled to bring Pokémon Center to our fans in Canada, giving them additional ways to express and celebrate their Pokémon fandom through premium merchandise,” said Cindy Ruppenthal, director of e-commerce at The Pokémon Company International.

“Pokémon Center has something for every type of Trainer – whether it’s to play, collect, decorate, or wear – and we look forward to seeing even more Trainers enjoy these offerings.”

In celebration, Pokémon Center customers in the US and Canada will receive a Pokémon TCG promo card, featuring Special Delivery Pikachu, at no additional cost with any eligible purchase, while supplies last.