Tag Archives: Pokemon GO

Zavvi launches limited edition, exclusive Pokémon Explorer clothing and accessories collection

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The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection. The new range takes inspiration from the anime IP and the ‘sense of adventure’ felt when players explore the outdoors with Pokémon GO.

Designed as an ode to Pokémon GO’s enduring effect on audiences across the world, the Zavvi Pokémon Explorer range is targeted at avid wanderers, and is billed as ‘perfect for trainers setting off into the wildlands of their region to find coveted Pokémon.’

According to the team at Zavvi, the range ‘draws inspiration from the simplicity of the outdoors,’ combining natural and earthy tones with ‘utility themed garments’ emblazoned with some of the most iconic Pokémon characters. T-shirts, hoodies, and military style jackets in the collection feature the likes of Bulbasaur, Charmander, Evee, Snorlax, and Pikachu.

The partnership will also see the launch of a limited edition selection of accessories, including a cap, bucket hat, and a backpack featuring a woven Pikachu Scouts-inspired patch, ‘perfect for venturing out into the wilderness.’

There will also be two limited-edition Zavvi x Pokémon handcrafted canvas high-top designs, featuring Charizard soaring over a mountainous landscape on a white background.

The new merchandise will be available to purchase from 12pm on 25 August 2021, exclusive to Zavvi.com.

Pokémon GO creators partner with Hasbro and TOMY to launch Transformers AR game

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Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise.

Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. Development on the title is being led by the Seattle-based studio Very Very Spaceship, using Niantic’s Lightship platform.

Transformers: Heavy Metal is scheduled to be released worldwide later this year.

“Transformers is the perfect franchise for AR. Battling and interacting with giant robots in the real world is an amazing experience,” said John Hanke, CEO of Niantic. “We want to live up to the high expectations of Transformers fans around the world and bring them a game unlike anything they’ve played before.”

In a statement issued on the Niantic website this week, executive producer, Phil Hong said: “In thinking about franchises that would be incredible to bring to life in AR, Transformers was a no-brainer.

“This will be a Transformers game unlike any other, an AR game where you’ll get to team up with the likes of Bumblebee and the Autobots in the real world, powered by the Niantic Lightship platform.

“We’ve been working super hard on this with Seattle-based Very Very Spaceship as the development studio. We’ll enter soft launch in select countries soon, and global launch is planned for later this year.”

Nintendo and AR game developer Niantic partner again on a Pikmin mobile game

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Nintendo and Niantic, the creators of hugely popular mobile game Pokémon Go, are partnering to produce a mobile game featuring another Nintendo IP, Pikmin.

This is the just the first of a series of apps the two companies intend to create, and will take advantage of Niantic’s real-world AR technology. The game will feature gameplay activities designed to encourage walking and make the activity more enjoyable – similar to Niantic’s previous title, Pokémon Go.

The app is scheduled to release worldwide later this year, with Niantic as the publisher. Additionally, the game will be the first title created by Niantic Tokyo Studio, which was established in April 2018.

“As we continue to expand our games portfolio, it was a natural next step to team up with  Nintendo,” said John Hanke, CEO of Niantic. “We’re looking forward to shaping the future of AR  together, bringing Nintendo’s beloved game characters to life for mobile game players around the world.”

“Niantic’s AR technology has made it possible for us to experience the world as if Pikmin are secretly living all around us,” said Shigeru Miyamoto, Representative Director, Fellow, Nintendo. “Based on the theme of making walking fun, our mission is to provide people a new experience that’s different  from traditional games. We hope that the Pikmin and this app will become a partner in your life.”

Nintendo and AR game developer Niantic partner again on a Pikmin mobile game

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Nintendo and Niantic, the creators of hugely popular mobile game Pokémon Go, are partnering to produce a mobile game featuring another Nintendo IP, Pikmin.

This is the just the first of a series of apps the two companies intend to create, and will take advantage of Niantic’s real-world AR technology. The game will feature gameplay activities designed to encourage walking and make the activity more enjoyable – similar to Niantic’s previous title, Pokémon Go.

The app is scheduled to release worldwide later this year, with Niantic as the publisher. Additionally, the game will be the first title created by Niantic Tokyo Studio, which was established in April 2018.

“As we continue to expand our games portfolio, it was a natural next step to team up with  Nintendo,” said John Hanke, CEO of Niantic. “We’re looking forward to shaping the future of AR  together, bringing Nintendo’s beloved game characters to life for mobile game players around the world.”

“Niantic’s AR technology has made it possible for us to experience the world as if Pikmin are secretly living all around us,” said Shigeru Miyamoto, Representative Director, Fellow, Nintendo. “Based on the theme of making walking fun, our mission is to provide people a new experience that’s different  from traditional games. We hope that the Pikmin and this app will become a partner in your life.”

Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

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French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO.

From mid October this year, the Longchamp x Pokemon collection will arrive in stores and online across the world, while a new Longchamp avatar backpack accessory will be made available to players within the Pokemon GO game.

Under the new partnership, Pokemon’s very own Pikachu will feature across French brand Longchamp’s iconic Le Pilage bag, bringing a touch of fun across four exclusive designs. These will range from black and white LGP canvas, embossed leather, or in a numbered, limited edition. The line-up will be completed with a design in black canvas featuring a Pikachu specially designed for the fashion house, wearing a jockey’s helmet paying homage to the Longchamp logo.

To help celebrate the collaboration between Longchamp and The Pokémon Company, Pokémon GO players will also be able to show off their fashion with a new Longchamp x Pokémon avatar backpack accessory item available between October 2 and November 17, 2020. 

Pokémon GO will be celebrating the collaboration with a special in-game event for all Trainers timed during the Paris Fashion Week. Beginning Friday, October 2 a and continuing through Thursday, October 8, certain fashionable Pokémon will be appearing in the wild, challenging Trainers in raids.

Trainers can search for these rare Pokémon in style with the Longchamp x Pokémon backpack available in the Pokémon GO shop. They can also match their avatar in by picking up any of the four exclusive versions of Longchamp x Pokémon Le Pliage bag available on longchamp. com and in Longchamp points of sales from October 13, 2020.

Sophie Delafontaine, artistic director at Maison Longchamp, said: “Our Le Pliage bag has become a platform where all the different aspects of Longchamp can be expressed and can also take us to unknown places.

“We hadn’t explored entertainment and gaming before. It’s a very inspiring world, particularly with Pokémon and its iconic mascot, Pikachu. Our two worlds, real and virtual, blend perfectly in this collaboration.”

Kenji Okubo, president of The Pokémon Company International, added: “This partnership sees two iconic brands renowned for their creativity and design collaborating on a range of products that uphold Longchamp’s tradition for quality and luxury but add a fun and playful twist that is sure to appeal to fans of both companies.”