Tag Archives: pokemon

Star Wars, Pokémon, and LOL Surprise help US toys sales surge $3.5bn for 2020

Entertainment brands Star Wars, Marvel, Pokémon, and LOL Surprise have been named among the top properties of 2020 to have helped US toy sales surge by $3.5bn according to the latest results from the NPD Group. Combined, the top five properties – all the aforementioned plus Mattel’s fashion doll brand, …

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The Pokémon Company extends Casio partnership for new BABY-G women’s watch

The Pokémon Company and the international watchmaker, Casio have expanded on a collaborative partnership to welcome the fan-favourite Pokémon, Pikachu to the firm’s popular line-up of BABY-G women’s watches. The latest collaboration follows on from the success of a partnership established last year that celebrated BABY-G’s 25th anniversary. The latest …

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Pokémon in for “a massive year” says Asmodee UK as Trading Card Game anniversary expansion prepares for launch

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, the Pokémon …

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Pokémon celebrates 25 years with toy collabs, new content, and a music programme led by Katy Perry

The Pokémon Company International is celebrating its milestone 25th anniversary with a wide-ranging raft of new partnerships, product roll-outs, and activations that includes special anniversary merchandise from licensees such as Jazwares, Mattel, Funko, and The Wand Company. New product from its portfolio of global partners will coincide with landmark partnerships …

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Pokémon partners with The Wand Company to launch the first Poké Ball Replica Series

The Pokémon Company International has teamed up with The Wand Company to release the first die-cast Poké Ball Replica Series, giving fans the chance to collect premium replicas of the iconic Poké Ball, Great Ball, Ultra Ball, and Premier Ball. Equipped with proximity-sensing technology, each of the die-cast replica’s buttons …

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The Pokémon Company marks first Zavvi partnership with new capsule collection for the online retailer

The Pokémon Company International is partnering with the online retailer Zavvi to launch a special European Pokémon capsule collection across adult apparel, footwear and accessories. Launching on November 30th, the collection marks the first collaboration between the two, with a range that comprises 19 items including sweatshirts, T-shirts and hoodies …

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Pokémon partners with CASETiFY for new phone accessories range

The global lifestyle brand, CASETiFY has detailed the return of its popular Pokémon partnership with a new collection that aims to ‘channel a modern day twist’ on its phone accessories line, including new case styles and returning favourites. The latest launch falls under its Past, Present, and Future theme and …

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The Pokémon Company expands it D2C platform Pokémon Center into Canada for the first time

The Pokémon Company International is taking its direct to consumer platform into new international territories, having confirmed the expansion of its official e-commerce arm, the Pokémon Center, into Canada for the first time. Recognised as a premier destination for official Pokémon merchandise, the online platform was previously limited only to …

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Super Mario, Cocomelon, Back to the Future: Here’s the long list of all DreamToys 2020 picks for this Christmas

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee has …

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GB eye expands its partnership with The Pokemon Company for new product ranges across Europe

Prints, posters, and giftware specialist, GB Eye has inked a new deal with the Pokemon Company International to expand its licensed gifting offering in the build up to Christmas with new products across mugs, framed prints, posters, gifts, and a soon-to-launch eco-range. The move capitalises on key consumer trends and …

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