Tag Archives: pokemon

Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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Finding Neverland | How adult fans are driving toy sales across the UK

There’s no shame in admitting it, toys, games, gaming, and play doesn’t have to have an age limit; something that a growing portion of the UK population can attest to. Last year, the UK’s kidult market hit new heights, fuelled by a pandemic that left grown ups and kids at …

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DKB takes on UK distribution of premium homewares specialist, Uncanny Brands

Uncanny Brands, the premium homewares brand with established presence in the US and Canada, has appointed DKB as its exclusive UK distributor across all of its key lines, spanning kitchen accessories based on hit IP such as Star Wars, Marvel, Pokemon, and others. The partnership marks the latest signing for …

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Moonpig details plans to become ‘the Home of Gaming’ for birthdays as it bolsters its brand portfolio

The online greeting card and gifting platform, Moonpig has detailed its plans to become ‘the Home of Gaming’ for birthdays thanks to a new partnership with not only Nintendo but a wealth of gaming brands. The new range is built on licensing partnerships with flagship brands such as Nintendo, Pokemon, …

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Nintendo and AR game developer Niantic partner again on a Pikmin mobile game

Nintendo and Niantic, the creators of hugely popular mobile game Pokémon Go, are partnering to produce a mobile game featuring another Nintendo IP, Pikmin. This is the just the first of a series of apps the two companies intend to create, and will take advantage of Niantic’s real-world AR technology. …

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Moonpig grows its kids’ gifting portfolio with LEGO partnership and ‘ambitious plans for more to come’

The online gifting specialist, Moonpig has detailed its huge ambitions’ for its giftable kids range, growing its portfolio of toy partners and most recently welcoming LEGO into the fold. The firm’s partnership with the LEGO Group marks a significant step forward for the company as well as ‘its biggest brand …

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Licensing International France Awards winners and first French Rising Star revealed

LEGO Super Mario, The Pokemon Company, and Crunchyroll have been named among the winners of this year’s Licensing International France Awards in a live virtual event that brought together nearly 250 industry executives from France and around the world. Hosted by Christophe Drevet from CDR Strategy and Licensing International France’s …

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BlackMilk Clothing celebrates 25 years of Pokémon with second wave clothing collection

The clothing specialist, BlackMilk is celebrating the 25th anniversary of Pokémon this year with a second collection of clothing featuring some of the franchise’s best-loved characters. The new range launches following the success of its first ‘hugely popular’ Pokémon collection, released back in June 2020, that went on to prompt …

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The Pokémon Company celebrates ‘significant increase in sales’ of TCG and Jazwares toy line

The Pokémon Company is celebrating a ‘significant increase in sales’ of its Pokémon Trading Card Game and extensive toy range from Jazwares across the European markets, despite all of the challenges that retail has faced at the hands of the Coronavirus. According to figures recorded by the NPD Group Toys …

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Pokémon and Post Malone to host virtual music concert as part of the brand’s 25th anniversary celebrations

Pokémon has unveiled plans for a virtual music concert celebrating its 25th anniversary with the help of the headline act and Pokémon fan, Post Malone. Taking place on February 27th – or Pokémon Day to the real fans – the event will take the form of an online party for …

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