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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante

Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …

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Haven Global to build Pokémon across Australia and New Zealand

The Pokémon Company International has named Haven Global as its exclusive licensing agent for the Australian and New Zealand markets, in a display of renewed commitment to the success of the brand in the key territories. For more than two decades, The Pokémon Company International (TPCi) has built up one …

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Primark catches new Pokémon exclusive after new film fuels consumer demand

The Pokémon Company International has detailed a new collaboration with the global fashion retailer Primark for an exclusive range of women’s apparel, responding to growing consumer interest following the release of Pokémon Detective Pikachu. Denim jackets, T-shirts, hoodies and sportswear created by urban lifestyle companies Difuzed and Global Brands Group, …

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Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas

The Pokémon Company International  has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …

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Warner Bros is opening a Pokémon pop-up in London’s Covent Garden

Warner Bros is partnering with the entertainment group Legendary to bring a two-storey pop-up Pokémon event to London’s Covent Garden. Called Pokémon Detective Pikachu pop-up, the venue is designed to promote the cinematic release of Pokémon: Detective Pikachu in the UK this May. The venue will open its doors on …

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The Pokémon Company picks up leading French broadcaster M6

The Pokémon Company International has signed a new partnership with the leading French broadcaster M6 to increase the availability of Pokémon animation in France and reach even more fans. M6 has acquired the Pokémon the Series: Black & White story arc (Seasons 14–16) from Pokémon’s animated adventures based on the …

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