Tag Archives: pokemon

Pokémon launches permanent space in KaDeWe Berlin

The Pokémon Company International has launched a permanent Pokémon space in Berlin’s iconic KaDeWe  department store, as the year of celebrations for the globally popular brand’s 25th anniversary concludes with a flourish. Following a successful two-month pop-up installation in KaDeWe that ended in October, the partnership has been made permanent. …

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Pokémon’s 25th birthday celebrations continue with Selfridges toy-space takeovers

The Pokémon Company International has taken over part of Selfridges’ toy space in three UK stores. The pop-up activation, which launched on December 13 and will run until the end of January, forms part of the final celebrations of the yearlong celebration of the brand’s 25th anniversary. Special branded areas …

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Converse celebrates 25 years of Pokémon with new collection

Converse has joined the 25th anniversary celebration of Pokémon with the debut of a full range of Pokémon-inspired footwear, apparel and accessories. Throwing it back to the Kanto region, the first Pokémon world, an original class of Pokémon are interpreted on Converse’s Chuck Taylor All Star icon. Bulbasaur, Charmander, Squirtle, Jigglypuff and …

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Axel Arigato debuts limited-edition capsule collection celebrating Pokémon’s 25th anniversary

To mark its quarter-century, Pokémon has joined forces with Swedish label Axel Arigato for a nostalgic, streetwear-inspired capsule collection with a contemporary twist. Pokémon has become one of the most popular entertainment franchises in the world since it first took the world by storm in 1996, and now Axel Arigato …

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Yahoo Ryot Lab, Charli Cohen and Selfridges create virtual 3D experience for limited edition Charli Cohen x Pokémon collection

To celebrate the 25th anniversary of Pokémon, Yahoo Ryot Lab – Yahoo’s immersive storytelling production house – has partnered with Selfridges and London-based fashion designer Charli Cohen to launch Electric/City, an innovative “cyberpunk” online shopping experience. The collaboration gives fans exclusive access to browse and buy limited-edition garments from the Charli Cohen x …

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Zavvi launches limited edition, exclusive Pokémon Explorer clothing and accessories collection

The UK online retailer, Zavvi has partnered with the Pokémon Company International to launch an exclusive, limited edition and fully licensed Pokémon Explorer clothing collection. The new range takes inspiration from the anime IP and the ‘sense of adventure’ felt when players explore the outdoors with Pokémon GO. Designed as …

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Pokémon is heading to the BBC for the first time as iPlayer catches series and movies

Pokémon is heading to the BBC for the first time. The British broadcaster has acquired two complete story arcs from the Pokémon the Series collection to be housed on the BBC iPlayer, along with the story arcs’ accompanying feature-length Pokémon the Movie for both linear broadcast and the iPlayer. This …

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The Pokémon Company is taking over Harrods’ toy floor in 25th anniversary celebrations

The Pokémon Company International is taking over Harrods’ toy floor for a month-long activity built to celebrate the brand’s 25th anniversary this year. From July 27th, Pokémon fans will find themselves immersed in a distinctive branded area in the iconic London department store, featuring digital screens and displays themed with …

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Brit Award winning Mabel joins Pokemon’s P25 Music campaign with new single Take It Home

Brit Award winning artist, Mabel has become the latest in musical talent to join the Pokemon 25th anniversary celebrations, having released her new single, Take It Home, recorded exclusively for the upcoming P25 Music compilation album. Produced by Tommy Brown of Kanye West and Ariana Grande fame, the single celebrates …

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Stateside | Pokemon, Marvel, and Barbie help fuel US toy sales surge as market grows 27 per cent

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

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