Tag Archives: pokemon

Maison Longchamp sews up physical and digital fashion collab with Pokemon and Pokemon GO

French elegance and Japanese kawaii have found their worlds colliding thanks to a new partnership between The Pokemon Company International and the globally revered fashion brand, Longchamp, spanning both the physical world of apparel and accessories, and the digital world of Pokemon GO. From mid October this year, the Longchamp …

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Funko to launch Pokemon Pop! vinyls to European market for the first time

The global purveyors of pop culture, Funko has detailed what it bills a ‘monumental partnership’ for the first time in the history of the company’s European division, partnering with the Pokemon Company International to launch a Pokemon collection of Pop! Vinyl figures to the region from this October. Pokémon, the …

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Hasbro, Pokemon and Penguin Ventures among first exhibitors taking part in Festival of Licensing

Hasbro, The Pokemon Company, Penguin Ventures, and the Natural History Museum are among just some of the biggest names to be taking part in the new virtual Festival of Licensing running this October and taking the place of Brand Licensing Europe this year. Brands from across the entertainment, publishing, gaming, …

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Pokemon a Go: How The Pokemon Company kept a global audience active through lockdown

When Covid-19 struck with full force back in March this year, the implications of the measures taken to battle the global pandemic could have spelled disaster for The Pokémon Company International and its network of initiatives and fan events that relied very much on the freedom of public spaces and …

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Pokemon launches its first board game: Pokemon Trading Card Game Battle Academy

The Pokemon Company International has released the first board game adaptation of its best-selling Pokémon Trading Card Game – the Pokémon Trading Card Game Battle Academy – at participating mass and hobby retailers around the world. Designed for Trainers of all types, including parents and children who may be new …

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The Pokemon Company reunites with CASETiFY for ’90s inspired range

The Pokemon Company has renewed its partnership with CASETiFY to deliver a new collection of Pokémon themed mobile device cases and accessories. The renewal of the partnership follows the success of CASETiFY’s sell-out range launched last year. Channeling a nostalgic ‘90s theme which pays homage to when the first Pokémon …

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The Pokémon Company partners with US artist Daniel Arsham for ‘fictional archaeology’ project

The Pokémon Company has partnered with the American artist, Daniel Arsham to unveil a new project featuring icons of the Pokemon franchise presented within the artist’s creative concept of fictional archeology. Through his work, art and pop culture fans are invited to imagine the unearthing of Pokémon a thousand years …

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The Pokémon Company launches half term pop-up at Harrods

The Pokémon Company International has launched a month-long pop-up in Harrods’ famed Knightsbridge store in London, featuring a host of special Pokémon activities for fans and families his half term. The pop-up opened on Friday, February 14th, with a special area in Harrods themed after the Galar region, which is …

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Pokémon soars at UK and German retail as both toys and trading cards ‘enjoy best year ever’

Sales of both the Pokémon Trading Card Game and toys from Wicked Cool Toys soared at retail across the UK and Germany throughout 2019, according to the latest figures revealed by NPD. The Pokémon Company has reported year on year sales that ‘continue to be substantially above the market average’ …

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The Pokémon Company launches new video-game tie-in plush lines

The Pokémon Company International is ramping up activity for Pokémon fans ahead of the release of the new video games, Pokémon Sword and Pokémon Shield, through a unique tie-in featuring plush toys of characters featured in the games. For the first time, fans will be able to buy plush toys …

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