Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …
Read More »BLE 2019: Evolving the Pokémon franchise with EMEA licensing director Mathieu Galante
Having generated just under $3bn at retail globally last year, and with an entertainment empire that spans video games, its own Trading Card Game, mobile games and apps – a space in which it pioneered a new mode of AR gaming through Pokémon Go – and now, of course, success …
Read More »Haven Global to build Pokémon across Australia and New Zealand
The Pokémon Company International has named Haven Global as its exclusive licensing agent for the Australian and New Zealand markets, in a display of renewed commitment to the success of the brand in the key territories. For more than two decades, The Pokémon Company International (TPCi) has built up one …
Read More »Primark catches new Pokémon exclusive after new film fuels consumer demand
The Pokémon Company International has detailed a new collaboration with the global fashion retailer Primark for an exclusive range of women’s apparel, responding to growing consumer interest following the release of Pokémon Detective Pikachu. Denim jackets, T-shirts, hoodies and sportswear created by urban lifestyle companies Difuzed and Global Brands Group, …
Read More »Pokémon promos launch into Hamleys and Harrods as Detective Pikachu hits UK cinemas
The Pokémon Company International has teamed up with the iconic stores, Hamleys and Harrods, for a raft of Pokémon activity, coinciding with the release of the live action Pokémon movie Detective Pikachu. Marking Pokémon’s return to Hamleys’ flagship Regent Street store, a Pokémon window featuring imagery from the movie plus …
Read More »Warner Bros is opening a Pokémon pop-up in London’s Covent Garden
Warner Bros is partnering with the entertainment group Legendary to bring a two-storey pop-up Pokémon event to London’s Covent Garden. Called Pokémon Detective Pikachu pop-up, the venue is designed to promote the cinematic release of Pokémon: Detective Pikachu in the UK this May. The venue will open its doors on …
Read More »The Pokémon Company picks up leading French broadcaster M6
The Pokémon Company International has signed a new partnership with the leading French broadcaster M6 to increase the availability of Pokémon animation in France and reach even more fans. M6 has acquired the Pokémon the Series: Black & White story arc (Seasons 14–16) from Pokémon’s animated adventures based on the …
Read More »It’s Pokémon Day, so here’s the first full length trailer for Detective Pikachu
Pikachu has landed with the full extent of the English lexicon at the creature’s disposal. And secondly, it is all delivered with the wit (and voice) of Hollywood’s Ryan Reynolds.
Read More »Pokémon reveals high end fashion collab with Parisian fashion house Maison Labiche
The capsule collections will be available in Maison Labiche’s flagship store in Paris and selected high-end department stores in France, including Le Bon Marché, Printemps and Citadum, as well in the US via Saks Fifth Avenue and The Webster.
Read More »Pokémon Company drops full theatrical trailer for Pokémon the Movie: The Power of Us
Fathom Events, in partnership with The Pokémon Company International is bringing Pokémon the Movie: The Power of Us to participating theatres in select territories for a limited time.
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