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The master toy licensee is showcasing action figures, plush, roleplay items and more.
Read More »Wicked Cool debuts inaugural Pokémon product line at toy fairs
How are toy firms building franchises out of collectables?
Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises
Read More »Viz Media expands Pokémon publishing catalogue
New manga and activity books are set for a 2018 release.
Read More »Monster Mash: The Pokémon Company talks its BLE slate
After debuting on the GameBoy gaming system in 1995, Pokémon has grown to become one of the most recognisable brands in the world. We sat down with Mathieu Galante, senior licensing manager to find out what the brand has in store.
Read More »Isetan brings Pokémon retail event to Tokyo
The firm will hold the retail event in collaboration with Pokémon at Isetan Shinjuku Main Store from August 16 to August 21.
Read More »Jazwares revs up licensing division with key new appointments
Jazwares retains leading industry veterans to manage its growing presence across the global consumer products industry.
Read More »Pokémon the Movie: I Choose You! heads to cinemas
‘As an origin story, Pokémon the Movie: I Choose You! is the perfect way for a new generation of Pokémon fans to experience the beginning of Ash and Pikachu’s friendship,’ says The Pokémon Company’s Colin Palmer.
Read More »Now Pokémon joins escape room craze with new launch in Japan
The initiative will land in eight cities across Japan as part of an ongoing promotion for Pokémon the Movie: I Choose You.
Read More »New Pokémon titles heading to Nintendo 3DS and Switch
Pokémon Ultra Sun and Moon are heading to 3DS, while Pokkén Tournament makes the move to Switch.
Read More »The Pokémon Company celebrates 2450 per cent profit increase after Pokémon Go, Sun and Moon
The firm's latest financial report shows a massive boost in profits thanks in large part to the runaway success of mobile app Pokémon Go.
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