Tag Archives: Pop Culture

Fanattik names Get-Well Gamers its charity partner for 2022

The pop culture specialist, Fanattik, has named the gaming charity, Get-Well Gamers as its charity partner until the end of 2022. The partnership has been struck up as the firm’s means of ‘giving back to the community that has supported it since launch.’ Established in 2007, Fanattik has been developing …

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Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises

Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises. Rubber Road has made a name for itself as a producer of quality merchandise …

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Funko turns Christmas Pop! in exclusive Hallmark and Walmart gifting and wrapping partnership

Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season. Hallmark has been a staple of the holiday …

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Reemsborko details flurry of global partners for graphic novel IP Trese

Reemsborko, the UK agency specialising in cult and pop culture licensing from across the world, has secured a flurry of new partnerships for the best-selling graphic novel series, Trese. In a run of new deals for the series publisher, Ablaze Publishing, the graphic novel IP now finds itself expanding its …

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When Geek Culture went Pop! | Kids Industries on how we’ve all adopted the geek market (without even realising)

Aleksandra Szczerba, researcher at Kids Industries, explores the ubiquity of geek culture today, and the very real chance that if you’re reading this, you’ve long since become one. No longer constrained by the four walls of a dimly-lit basement or the stacks of a comic book store. No longer only …

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Rubies II and NECA launch pop culture arm Denuo Novo to specialise in collectables and cosplay

Rubies II LLC and NECA (National Entertainment Collectibles Assocation) have formed a new wholly-owned subsidiary to specialise in the creation of high-end collectables based on various pop culture franchises. Called Denuo Novo LLC, the new business will combine the innovation and creative capabilities of NECA with Rubies’ supply chain and …

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Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season. The geek culture outfit and …

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Funko EMEA appoints regional sales director to spur its ‘phenomenal European takeover’

The pop culture specialist, Funko has bolstered its EMEA sales management team with the appointment of the former MGA Entertainment sales director, Karen Athill. Joining the European arm of the US headquartered collectables specialist, Athill takes on the role of regional sales director, where she will lead the regional sales …

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Shelf space is the final frontier as Playmobil and ViacomCBS launch the Starship Enterprise

Shelf space: the final frontier. Oh yes, it’s happened; toy maker Playmobil is bridging time and space to release the fruits of a new collaborative alliance with ViacomCBS, for a whole new voyage for the Starship Enterprise this September. Yet another play for the kidult and collectors space – following …

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Funko eyes international growth after record second quarter and major executive moves

Funko’s president, Andrew Perlmutter is to be appointed the firm’s new CEO as Brian Mariotti transitions to the newly created role of chief creative officer, detailing the top level moves the same week the firm delivered ‘its largest topline quarter in company history.’ Last week, the pop culture specialist revealed …

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