![TAYMORY-POPEYE-BIKE_MAN[3]](https://www.licensing.biz/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_faces:center%2Cq_auto:good%2Cw_620/MTU5MTU4OTI4MTYzMjE5MDkz/taymory-popeye-bike_man3.jpg)
Following what it has billed as a successful exhibition at Brand Licensing Europe 2018 last week, King Features has secured a new partnership with Bird Sport Industries to launch Taymory’s Popeye on the Road cycling gear.
In a deal brokered by Biplano Licensing, Bellerose has launched an exclusive collection for boys and girls that pays tribute to the fun, romantic and fashionable universe the pair inhabit.
The agreement will introduce the first original Popeye content in over ten years, forming the foundation for a reimagination of the brand leading into its 90 anniversary in 2019.
The firm has secured new domestic and international deals across apparel, footwear, prints, publishing and events.
TOSMAX launched the promotion to announce their new Popeye and Olive Oyl footwear range.
The result of a partnership with Merchantwise Licensing, more than 20,000 participants in this year’s Australian Tough Mudder will be met in the mud by Popeye thanks to a three month health focused campaign.
The firm has appointed agents across Brazil, Canada, China, Israel, Korea, Mexico, the Middle East and Peru.
The Norwegian-based clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms.
"With its bold, colorful retro video game graphics, this wonderful Generation-X label from Joyrich is guaranteed to make a strong fashion statement for those who wear it."
The iconic sailor will grace three specially designed, limited edition kits available exclusively at all David Jones stores nationwide and online.
The muscle-clad sailor man, Olive Oyl and Bluto all feature on the new line of flip-flops that has already found success in Havaianas stores across Brazil.
The new partnership was teased during Paris Fashion Week with the hashtags #BettyLovesJPG and #PopeyeLovesJPG.
The range features nautical stripes, keeping in theme with the sailor man, as well as old-school tattoo iconography.
The firm has debuted a new style guide based upon the classic Popeye arcade game from the 1980s.
The partnership sees the band's Steal Your Face logo transformed by artists in their own unique way.
The firm has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats, featuring Popeye artwork.
Cycling jerseys on the way after deal struck by Allsorts Licensing.
Designs will be licensed for products in Japan, and subsequently by King Features and its agents throughout the world.
Ana Maria Alvarez has previously worked at HIT Entertainment and Peanuts Worldwide.
Campaign has a theme of 'Take it easy over summer with Popeye'.
Allsorts Licensing continues to grow classic brand into new areas.
Range will span gentlemen’s grooming sets, 3D mugs, grow your own spinach sets and Olive Oyl kitchenware.
Madres Buenos Aires is the brainchild behind the award winning pasta commercial
Popeye, Olive Oyl and Betty Boop to grace the protective headgear