popeye

The original animated short series will introduce comic icon Popeye and his friends to today’s digitally native children.

Following what it has billed as a successful exhibition at Brand Licensing Europe 2018 last week, King Features has secured a new partnership with Bird Sport Industries to launch Taymory’s Popeye on the Road cycling gear.

In a deal brokered by Biplano Licensing, Bellerose has launched an exclusive collection for boys and girls that pays tribute to the fun, romantic and fashionable universe the pair inhabit.

The agreement will introduce the first original Popeye content in over ten years, forming the foundation for a reimagination of the brand leading into its 90 anniversary in 2019.

TOSMAX launched the promotion to announce their new Popeye and Olive Oyl footwear range.

The result of a partnership with Merchantwise Licensing, more than 20,000 participants in this year’s Australian Tough Mudder will be met in the mud by Popeye thanks to a three month health focused campaign.

The firm has appointed agents across Brazil, Canada, China, Israel, Korea, Mexico, the Middle East and Peru.

The Norwegian-based clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms.

The iconic sailor will grace three specially designed, limited edition kits available exclusively at all David Jones stores nationwide and online.

The muscle-clad sailor man, Olive Oyl and Bluto all feature on the new line of flip-flops that has already found success in Havaianas stores across Brazil.

The new partnership was teased during Paris Fashion Week with the hashtags #BettyLovesJPG and #PopeyeLovesJPG.

The firm has debuted a new style guide based upon the classic Popeye arcade game from the 1980s.

The partnership sees the band's Steal Your Face logo transformed by artists in their own unique way.

The firm has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats, featuring Popeye artwork.

Cycling jerseys on the way after deal struck by Allsorts Licensing.

Ana Maria Alvarez has previously worked at HIT Entertainment and Peanuts Worldwide.

Madres Buenos Aires is the brainchild behind the award winning pasta commercial