The result of a partnership with Merchantwise Licensing, more than 20,000 participants in this year’s Australian Tough Mudder will be met in the mud by Popeye thanks to a three month health focused campaign.
The firm has appointed agents across Brazil, Canada, China, Israel, Korea, Mexico, the Middle East and Peru.
The Norwegian-based clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms.
The iconic sailor will grace three specially designed, limited edition kits available exclusively at all David Jones stores nationwide and online.
The muscle-clad sailor man, Olive Oyl and Bluto all feature on the new line of flip-flops that has already found success in Havaianas stores across Brazil.
The new partnership was teased during Paris Fashion Week with the hashtags #BettyLovesJPG and #PopeyeLovesJPG.
The range features nautical stripes, keeping in theme with the sailor man, as well as old-school tattoo iconography.
The firm has debuted a new style guide based upon the classic Popeye arcade game from the 1980s.
The partnership sees the band's Steal Your Face logo transformed by artists in their own unique way.
The firm has partnered with Putnam Accessories to debut a limited edition collection of Original Chuck hats, featuring Popeye artwork.
Designs will be licensed for products in Japan, and subsequently by King Features and its agents throughout the world.
Ana Maria Alvarez has previously worked at HIT Entertainment and Peanuts Worldwide.
Madres Buenos Aires is the brainchild behind the award winning pasta commercial
Popeye, Olive Oyl and Betty Boop to grace the protective headgear