Tag Archives: popeye

King Features expands global publishing to tap into new audiences for its classic IP

King Features Syndicate is revitalising its global publishing programme in a move to deliver its classic franchises, such as The Phantom, Flash Gordon, and Popeye to younger generations through graphic novels, coffee table books, YA books and more. The initiative to develop new partnerships for original content is being overseen …

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King Features gives its classic animated character Olive Oyl a modern rebrand with fearlessness at its centre

She’s one of the classic animation world’s most iconic females that has, for generations, been perceived as the archetypal damsel in distress and focus of Popeye and Bluto’s embittered love triangle, but for Olive Oyl, the course of history is about to be altered for good. King Features Syndicate has …

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Fred & Ginger pack Popeye punch into pet products portfolio

The design-led pet product specialist, Fred & Ginger has signed up to create a range of pet treats and accessories based on the classic animation brand, Popeye. The deal was brokered by Bulldog Licensing, the European licensing agency for the property as it continues to grow its consumer products portfolio …

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Pop culture specialist Boss Fight Studio partners with King Features to launch Popeye the Sailor action figures

The pop culture specialist and action figures aficionado, Boss Fight Studio has struck up a new partnership with King Features Syndicate to create and launch a range of action figures and collectables based on Popeye the Sailor comics and cartoons. The deal was brokered by FanGirl Consulting and Brand Management …

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Popeye lands its first Australian sportswear partnership with The WOD Life

Merchantwise Licensing has brokered the first Australian Popeye sportswear collection withe the popular online sportswear label, The WOD Life. The deal was struck on behalf of King Features Syndicate. Launching this month ahead of the Australian summer season, the limited-edition range of fashionably branded Popeye sportswear apparel for women and …

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King Features rounds off Popeye’s 90th celebrations with Filson partnership

King Features Syndicate is expanding its licensing program for its classic property, Popeye, with limited-edition clothing, stickers and a stoneware mug from Filson. Under the new deal, Filson – the outfitter and manufacturer recognised for its calibre in the outdooring market – will launch a collection of durable graphic t-shirts …

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Popeye continues to expand into new international markets in 90th year

King Features Syndicate is expanding the Popeye licensing programme into new international territories as it builds on a strong year of global growth for the brand now celebrating its 90th anniversary. Popeye has now made the move on emerging markets India, Korea, and Russia with a string of new international …

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King Features partners with Bamford London for Popeye anniversary time-piece

The luxury product firm Bamford London GMT is celebrating the 90th anniversary of Popeye with a specially crafted time-piece paying homage to the animated sailor’s first appearance in 1929. Created in partnership with the Hearst-owned King Features, this unique wrist-watch features a navy and white colour scheme that commemorates Popeye’s …

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Popye art exhibition and pop-up shop moves into Beijing’s Joy City shopping mall

An exhibition featuring a collection of Popeye creative works and artistic installations has just moved in to Beijing’s popular shopping destination, Joy City, as part of the ongoing celebrations around the character’s 90th anniversary. King Features Syndicate has teamed with Yoho, a leader on the pop culture scene to deliver …

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Scotch & Soda celebrates 90 years of Popeye in latest clothing line

The 90th anniversary celebrations for the classic animated property, Popeye, are well underway and only growing stronger, thanks to a new fashion-forward, nautical-themed clothing line to arrive courtesy of Scotch & Soda. The limited edition capsule collection stars Popeye the Sailorman’s nemesis Bluto – or Brutus – as he is …

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