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King Features rounds off Popeye’s 90th celebrations with Filson partnership

King Features Syndicate is expanding its licensing program for its classic property, Popeye, with limited-edition clothing, stickers and a stoneware mug from Filson. Under the new deal, Filson – the outfitter and manufacturer recognised for its calibre in the outdooring market – will launch a collection of durable graphic t-shirts …

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Popeye continues to expand into new international markets in 90th year

King Features Syndicate is expanding the Popeye licensing programme into new international territories as it builds on a strong year of global growth for the brand now celebrating its 90th anniversary. Popeye has now made the move on emerging markets India, Korea, and Russia with a string of new international …

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King Features partners with Bamford London for Popeye anniversary time-piece

The luxury product firm Bamford London GMT is celebrating the 90th anniversary of Popeye with a specially crafted time-piece paying homage to the animated sailor’s first appearance in 1929. Created in partnership with the Hearst-owned King Features, this unique wrist-watch features a navy and white colour scheme that commemorates Popeye’s …

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Popye art exhibition and pop-up shop moves into Beijing’s Joy City shopping mall

An exhibition featuring a collection of Popeye creative works and artistic installations has just moved in to Beijing’s popular shopping destination, Joy City, as part of the ongoing celebrations around the character’s 90th anniversary. King Features Syndicate has teamed with Yoho, a leader on the pop culture scene to deliver …

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Scotch & Soda celebrates 90 years of Popeye in latest clothing line

The 90th anniversary celebrations for the classic animated property, Popeye, are well underway and only growing stronger, thanks to a new fashion-forward, nautical-themed clothing line to arrive courtesy of Scotch & Soda. The limited edition capsule collection stars Popeye the Sailorman’s nemesis Bluto – or Brutus – as he is …

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Popeye launches into men’s grooming with Barbershop and Shave Company

King Features Syndicate has just detailed the launch of Popeye’s Barbershop & Shave Company, a new range of men’s grooming products featuring the iconic animated character himself. The new range spans hair pomade, beard oil, beard balm, beard wash, shave cream, post-shave lotion, and pre-shave oil, all sporting the look …

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