Tag Archives: Premium Licensing

Intimissimi Uomo launches Popeye collection

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Intimissimi Uomo, a leading menswear brand focused on underwear, easywear, nightwear and beachwear within the Italian fashion collective Calzedonia Group, has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters, Popeye the Sailor Man and Olive Oyl.

The collection incorporates Popeye’s trademark nautical style across a full range of apparel: underwear, cropped pajamas, t-shirts, matching socks and swimwear.

The designs feature retro-inspired prints and stylings influenced by the iconic Popeye and his girlfriend Olive Oyl. Premium Licensing, King Features’ Italian agent, brokered the deal.

“Popeye has always been appreciated by men who relate to his masculine persona yet also enjoy his playfulness,” says Grazia Bussandri of Premium Licensing. “This particular collection by Intimissimi Uomo has been very well conceived, with refined retro graphics that will surely be appreciated by his fans. We are proud of this collaboration with Calzedonia Group. They are an important Group in International fashion, with strategically placed stores and great-quality products.”

“The line is engaging and fresh,” adds Carla Silva, VP/GM, global head of licensing, King Features, “and the sophisticated designs starring Popeye and Olive Oyl enrich the garments’ appeal among the style-savvy.

“We’re pleased to have Intimissimi Uomo on board to develop apparel that captures the brand’s essence and aligns with the long-term vision of the franchise. This impressive collection, supported by a strong marketing campaign and retail activations across multiple touchpoints, will surely give this collaboration great international attention and visibility.”

The Popeye products by Intimissimi Uomo are now available at Intimissimi/Intimissimi Uomo stores and e-commerce sites around the world. The launch line will be supported across social media with photos and videos, and the Intimissimi Uomo flagship stores will create window displays dedicated to the Popeye collection.

 

Popeye stars in ICEBERG’s latest menswear collection

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The Autumn/Winter 2022 men’s collection from luxury sportswear brand ICEBERG features items inspired by iconic comic character Popeye the Sailorman.

The new ICEBERG men’s collection aims to capture the rugged and intrepid lifestyle of explorers and survivalists, and features Popeye-inspired, nautical themed designs throughout the line. The spinach-eating sailor and clean ocean advocate’s strong values embody the spirit of the collection and are an integral part of the garments’ concepts.

“Popeye, Olive Oyl and ICEBERG have a long tradition of collaboration and a strong fellowship which started more than 30 years ago,” says Grazia Bussandri of Premium Licensing, Popeye’s Italian agent who brokered the deal with ICEBERG. “Their garments have always been fresh, innovative and inspiring, but the AW22 designs have extra oomph. The graphics have been carefully constructed, interweaving the collection’s theme with Popeye’s brand philosophy. And the message is a powerful one: strength, resilience, confidence and freedom to be yourself are so integral to Popeye’s identity.”

“Partnering with ICEBERG is always a first-in-class experience,” adds Carla Silva, VP/GM, Global Head of Licensing at King Features, owners of the Popeye IP. “Their innovative work never disappoints and they really understand the Popeye brand. The AW22 designs are refreshing and inspiring, and we’re proud to have Popeye join their mission to fashionably spread optimism.”

ICEBERG will soon reveal a new set of fashion pieces inspired by one of illustration’s most iconic female characters, Olive Oyl. Strong, confident and fearlessly female, Olive’s fashionable appeal and sense of humour are captured in ICEBERG’s new women’s AW22 collection, which features tops, dresses, jackets and pants in the brand’s signature bold sportswear style.

The full men’s and women’s ready-to-wear and accessories collections in the ICEBERG AW22/23 line will be available at top retailers around the world, starting August 2022.