Tag Archives: preschool

True and the Rainbow Kingdom lands Warner Music deal for singles and album releases this year

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Brand-Ward Services and Guru Studio, a leader in children’s entertainment, have detailed a major new collaboration with Warner Music for the popular preschool animated series, True and the Rainbow Kingdom.

The new deal will see Warner Music launch its first True and the Rainbow Kingdom single later this month, which will then be followed by additional singles and albums throughout 2021. It follows the release of TRUE: Tunes, the franchise’s first album which was released by Guru Studios last year. The album garnered over 100,000 streams in the first 30 days.

Warner is expecting to see similar success with its own singles and album release this year.

“There’s been incredible demand for True products and content from kids and parents all over the world,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “This is the first of many announcements we have coming up for True products.”

Trudi Hayward, co-founder of Brand-Ward Services, said: “We are delighted to be working with Warner Music on such a musically inspired show. Fans of the show will be able to sing along to their favorite True tunes, which can be as entertaining and engaging as watching the show.”

True and the Rainbow Kingdom is produced by animation powerhouse Guru Studio based on the artwork of FriendsWithYou, and is executive produced by world-renowned artist Pharrell Williams. The series first launched on Netflix in 2017, and has since become a ratings hit around the world.

Following the successful launch on Tiny Pop in April 2020, the demand for the hit preschool series continues to grow. On AVOD platforms such as YouTube and YouTube Kids, True and the Rainbow Kingdom has amassed a sizable audience with over 525 million views and over 2.7 billion minutes watched.

In the UK consumer products are getting ready to launch for True and the Rainbow Kingdom, with soon to be announced global partners, licensees and retailers launching products later this year.

Rockpool Licensing nets Golden Bear as plush partner for CBeebies’ The Baby Club

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Golden Bear has been named the plush partner for the popular CBeebies and iPlayer pre-school series, The Baby Club, presented by Giovanna Fletcher and Nigel Clarke.

In a deal brokered by Rockpool Licensing, Golden Bear will be developing plush based on the growing family of characters featured in the show, beginning with Baby Bear, who appears with Giovanna and Nigel and stars in all activities, play, songs, and stories.

The third season of the hit BBC commission launched last month and is broadcast twice a day on CBeebies. 60 episodes and a library of songs are now available on BBC iPlayer, while The Baby Club has been a major success since its launch in 2019.

Tracy Griffiths, head of brand and licensing at Golden Bear, commented: “We’re delighted to be on board and can’t wait to launch a range of fun, innovative plush which reflect the TV programme’s ethos of baby development, exploration and parental empowerment.

“Golden Bear is looking forward to Baby Bear joining our strong portfolio and encouraging real-world play and interaction, inspired by The Baby Club’s on-screen activities.”

Vickie O’Malley, MD Rockpool Licensing, added: “Fans of The Baby Club have been clamouring for Baby Bear plush since the show launched and it’s a privilege to be working with such an esteemed partner as Golden Bear to make this happen. We’re thrilled to be able to say, “They’re on their way!”

The Baby Club is a ground-breaking TV series made for CBeebies by Three Arrows Media, Tiny House Productions and CMP Productions. Aimed at babies up to 18 months and their grown-ups, it’s the channel’s first overtly dual-facing brand with interactivity at its heart.

Each episode explores ‘What’s in the Bag?’ which can be anything from a household item like a wooden spoon or a pan, to a bath time toy or an item of clothing, all discovered together through play, story and song.

The Baby Club is firmly rooted in the latest research with input from leading experts and has been designed to help baby development, empower parents, aid bonding and attachment.

Alpha Group and Keith Chapman partner to develop new pre-school series Camp Furly

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Keith Chapman, the creator of the global hit PAW Patrol, has partnered with Studio Liddell in the UK, and Alpha Group to develop and produce a new CGI animated pre-school TV series, Camp Furly. The new series aims to inspire children to venture outdoors and connect with the environment and nature.

Alpha Group has already secured the global master toy rights to the property, while Raydar Media will be managing all broadcast and consumer products rights and strategy outside of China and Asia.

The TV series is now in pre-production with an estimated launch in spring/summer 2022. Camp Furly welcomes viewers to join the eco-focused Furlies on their adventures outdoors, as they face challenges set by Camp Skippers who watch over the Furlies as they undertake zip-wiring, rock-climbing, treetop-trekking, and solar-biking.

The show has been described as a ‘seedbed aiming to raise more confident, considerate, and environmentally conscious kids.’

Executive producer, Isaac Lin, head of global content and brands, Alpha Group said: “Our aim is to engage pre-school kids worldwide through vivid animation; to spark their curiosity and imagination around nature; to nurture a playful connection to the amazing, natural world from a young age which may have a more serious, positive change-making impact for this generation’s future.”

Head writer and development consultant, Angela Salt at Salt Content, brings her own lifelong zeal for nature to the show saying, “Writing episodes is like creating a bucket list of the most fun a kid can have outdoors, especially right now, when children around the world have been confined due to the COVID-19 pandemic.

“Camp Furly is a joyous call to outward bounding. In kids TV, it’s a breath of fresh air.”