Tag Archives: publishing

Penguin Random House launches National Trust, Christmas Grotto, and Instagram campaigns for Peter Rabbit

Penguin Random House UK has launched a series of new brand activations for Peter Rabbit, giving families the chance to come together this winter as lockdown restrictions lift in the UK. Leading the charge is a dedicated partnership with the National Trust that will see a series of Peter Rabbit …

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Penguin Random House owner Bertelsmann sets out to acquire Simon & Schuster for $2.2bn

Bertelsmann, owner of publishers Penguin Random House, has set out to acquire Simon & Schuster from ViacomCBS for $2.2bn, in a move that would ‘strengthen the company’s global footprint,’ particularly in the US. Simon & Schuster employs around 1,500 people worldwide and generated revenues of $814 million in 2019. The …

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Surge Licensing inks deal with indie author-illustrator Diane Alber

Surge Licensing has been appointed by the independent children’s book author-illustrator, Diane Alber, to develop and implement a consumer products program across key categories inspired by her Amazon chart-topping book franchise. The program will kick off with initial focus on a full-scale publishing program before tackling extended categories such as …

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The Met Museum to launch new kids’ books series with global publisher DK

The global publishing house, DK, has landed a strategic commercial partnership with The Metropolitan Museum of Art, to launch a range of children’s books that each take inspiration from art, history, and culture, to draw readers into the world curated by the museum. Under the new deal, DK will commission …

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Sleep specialist Mammoth launches Men’s Health and Women’s Health mattresses

The sleep, health, and wellbeing specialist, Mammoth, has partnered with Hearst UK to launch a new mattress collection with Women’s Health and Men’s Health UK magazines. The range is now available exclusively at Argos. The new launch, an exciting partnership brokered by Golden Goose, arrives as an extension of Hearst’s …

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Miffy celebrates 65th anniversary with a year of licensing and collaborations success

It’s been a 65th anniversary celebrated in style for Dick Bruna’s iconic white bunny character, Miffy, whose fans have been ‘spoiled by an array of new products’ released throughout 2020. A highlight of the milestone year – and not one to be forgotten anytime soon – has been the Miffy …

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Cosmopolitan partners with LUXE to launch its own licensed fragrance Eau de Juice

Cosmopolitan, the UK media brand for young women, has partnered with Luxe Brands – the beauty company behind Ariana Grande’s fragrance franchise – to launch its Eau de Juice fragrance to the UK. It follows the fragrance’s successful launch to the US market last year. The four-scent fragrance collection recently …

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Cosmopolitan uncorks its own wine collection with Guarachi Wine Partners

Hearst Magazines has moved in on the wine-making market with the launch of a new brand Uncorked by Cosmopolitan. Via a deal brokered by IMG, the magazine publisher has partnered with Guarachi Wine Partners to bring a curated selection of Cosmopolitan branded wines to market. Leveraging Guarachi’s more than 35 …

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Egmont Magazines launches new Power Rangers title based on new Beast Morphers series

Egmont Magazines is expanding its licensed primary boys’ portfolio with the launch of Power Rangers magazine, based on the new Beast Morphers series. The new magazine launched on October 21st making its debut with exclusive Power Rangers comic strips, created by Egmont, as well as inside info on the rangers …

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TeamTo acquires TV, film, and licensing rights to fantastical graphic novel series Ninn

TeamTo has acquired the television, film, and licensing rights to NINN, a popular series of graphic novels by Jean-Michel Darlot and Johan Pilet, marking the content producer’s first foray into limited series animation for the seven years plus market. NINN follows the stories of the young Parisian girl, Ninn, who …

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