Rights & Brands named licensing agency for author and illustrator duo Astrid Lindgren and Ilon Wikland

Rights & Brands has been named the licensing and merchandising agent for the joint works of the Swedish author illustrator duo, Asrid Lindgren and Ilon Wikland, based on the artwork and characters created by the pair and enjoyed by children and adults across Scandinavia, the Nordics and beyond.

Lindgren’s books have been translated into 107 languages and have sold more than 165 million copies worldwide. Wikland is the artist who has illustrated the greatest number of these books, including the popular Brothers Lionheart, Ronja the Robber’s Daughter, The Children of Noisy Village, Karlsson on the Roof, Mardie, and more.

Under the guidance of Rights & Brands, and for the first time in many years, Astrid Lindgren Company and Design Ilon Wikland AB have agreed on a mutual merchandising programme, with the first products already launched.

“It’s a great honor for Rights & Brands to represent icons like Astrid and Ilon,” said Patrick Ullman, CEO of Rights & Brands. “We are presenting a program based on the pair’s amazing output of stories and artwork. The initial response has been overwhelming.”

Annika Lindgren, head of publishing at Astrid Lindgren Company and granddaughter of Astrid Lindgren, said: “At Astrid Lindgren Company we are happy that the close and creative collaboration that started between Astrid and Ilon already in 1954, now will deepen and evolve in yet another direction.

“In Ilon, Astrid found ‘her’ illustrator and between them something ‘blessed’ grew, as Astrid’s daughter Karin expressed it. Ilon could dress Astrid’s stories in images like no-one else – images loved by generations of children and families. And just as Astrid wrote for the child within her, Ilon draws for the child within.”

Representing the illustrator and member of the board at Design Ilon Wikland AB, Ilon Wikland’s daughter Fredrika Wikland, adds: “Me and my three sisters, Ilon’s daughters, grew up with a mother who drew and drew. We all got to experience the process of how the images of Astrid’s fantastic stories emerged.

“We got to take part in our mother’s joy, but also her great respect of visualizing the words. Mother always said: when I read Astrid’s text, I always see the images and characters before me. They are already alive. Our mother loved to illustrate for Astrid and their collaboration was filled with mutual respect and admiration.”

Asmodee’s Aconyte Books details publishing plans for hit board game IP Zombicide and Terraforming Mars

Aconyte Books, the fiction imprint and publishing arm of Asmodee Entertainment, has detailed a raft of new partnerships with some of the leading names in tabletop gaming to develop a series of novels set within the worlds of a selection of the most critically acclaimed board games.

Kicking off the latest signings, the publishing arm has secured a multi-year agreement with CMON – otherwise known as Cool Mini Or Not – to create a new series of novels set in the worlds of its popular Zombicide range of games.

Having made its debut back in 2012, Zombicide became the first of a wildly popular series of tabletop games that pit players against the walking dead. Featuring detailed miniatures and fast-action gameplay, the games have since picked up legions of players around the globe.

As well as the modern day original, CMON has also developed versions set in medieval times (Zombicide: Black Plague) and far out in the depths of space (Zombicide: Invader). Aconyte now plans to publish novels based on all three settings with the first title expected to hit shops in time for Halloween 2021.

Aconyte publisher Marc Gascoigne, commented: “We love Zombicide, for the all-out mayhem of the game, the passion of its dedicated following – and the lovingly detailed (and incredibly deadly) worlds that its designers have created. There are a whole bunch of stories we want to create, to explore their secrets further.”

CMON’s COO David Preti, added: “We designed the Zombicide games to tell exciting stories populated with iconic characters who had unique personalities that came through in the gameplay.

“We wanted each play session to feel like its own pulp novel. We’re so happy to have a great partner in Aconyte, who understands the world and tone of the game, and is going to put these stories in prose for the first time.”

Continuing its ambitious mission to set up new content platforms for its own and third-party properties, Aconyte has also detailed a multi-year agreement with FryxGames to create new novels set in the world of its own Terraforming Mars games.

Since its launch in 2016, the original Terraforming Mars has been a firm favourite with gamers, and currently sits at number four in the all-time best games list on Boardgamegeek.com.

Designed by Jacob Fryxelius and published by the Swedish games company set up by him and his brothers, the game has grown in scope with several expansions, and is now available in more than 25 languages. Set in the early 2400s, Terraforming Mars explores the many challenges facing mankind as rival corporations attempt to open up the inhospitable surface of the Red Planet to make it fit for human settlers.

The underlying spirit of the game is one of optimism and scientific progress, qualities the novels will embody.

Aconyte’s Gascoigne, said: “We’re big fans of the Terraforming Mars games, and we’re looking forward to telling epic tales of science fiction exploration and adventure in this exciting setting. We may have our problems down here on Earth, but these novels will provide a much needed escape to a different world.”

FryxGames’s CEO, Enoch Fryxelius, added: “Terraforming Marsis a game of bold and innovative ideas to take on the hostile environment of an alien planet, and turn it into a living, breathing biosphere and a vibrant human civilization.

“We are excited to see some of these ideas come to life and become the backdrop of inspiring stories. Through these novels we hope that more people will be dreaming about Mars and the future of human exploration.”

The first Terraforming Mars novel is expected to hit shops in summer 2021, with several further volumes being planned.

BlueSkye Licensing to develop family edutainment programme for best-selling book Prisoners of Geography

BlueSkye Licensing has partnered with the independent publishing house Elliott & Thompson to develop a family edutainment franchise programme around the Sunday Times’ best-selling Prisonsers of Geography book series.

Written by Tim Marshall and first published in 2015, Prisoners of Geography has sold upwards of 1.5 million copies to date with global retail sales now exceeding $20 million. The book combines geography, history, and politics in an informative and accessible way. A sequel, The Power of Geography has already been scheduled for 2021.

“Extending the franchise is a natural step forward for Tim’s books,” said Elliott and Thompson chairman, Lorne Forsyth, who has appointed Maggy Harris at BlueSkye to develop the family-centric digital and game based licensing programme.

The licensing programme will primarily focus on Tim’s extraordinary grasp of his subject matter, the factual content, and the beautiful illustrated edition artwork.

Harris said: “This franchise is a great  example of licensing opportunities coming from an ever increasing and broad range of  sources. ‘Prisoners of Geography’ fits perfectly into the huge demand for quality, factual, fun  family and digital entertainment which the 2020 lockdown world has accelerated …Tim’s  books provide fresh, timeless content for our changing times.” 

BlueSkye will target the family edutainment sector with a licensing programme that will be ‘perfect for fans of maps and facts’ and will encompass board games, strategy games, quizzes and puzzle games, as well as digital apps, experiential, gifts, stationery, posters and cards.

Creatively, licensees will be able to access multiple design assets  sourced from the stunning illustrated edition. 

Elliott and Thompson’s Lorne, added: “It is a timely and welcome business development opportunity. We are a growing publishing house at the heart of the creative independent  publishing sector. We look forward to working with Maggy, our licensed partners and Tim to  build a uniquely different, but successful, multimedia franchise.” 

Penguin Random House to bring Bluey book series to the US and UK in BBC Studios partnership

Penguin Random House has been appointed the master publishing partner for the popular global pre-school brand, Bluey. Working in partnership with BBC Studios, the publishing house will be launching the first three books in the series to the US market this October, before rolling them out to the UK in the second half of 2021.

The Emmy-winning animated series, created by Ludo Studio, will be landing on Disney+ in the UK next year. With the global rights in all languages (excluding China and Chinese languages), Penguin Random House will be launching two storybooks and one activity book to regions across the globe.

Jan Paterson, the head of book and audio publishing at BBC Studios, said: “We are delighted to partner with Penguin Random House to bring Bluey from the screen to the page for a wonderfully varied collection of fantastic story and activity books for little ones around the world.”

Suzy Raia, VP consumer products and business development, BBC Studios – Americas, said: “Love for Bluey continues to grow among families with young children around the US, and we are looking forward to bringing the stories beyond screens into beloved books we know pre-schoolers will enjoy with their parents.

“The partnership with Penguin Random House is a wonderful addition to a growing licensing program that started with Moose Toys last month. There are many more exciting things ahead for our favourite Blue Heeler.”

Penguin Random House Australia already holds the publishing rights to Bluey in Australia, where the books have enjoyed phenomenal success, selling one million copies in only seven months. The first three Bluey titles, which launched in November 2019, were the second, third and fourth-highest selling Australian children’s books of the year.

Since their launch, titles from the Bluey franchise have held the number one position in Nielsen BookScan’s official Australian bestseller charts a total of 24 weeks (out of 42 weeks).

Francesca Dow, managing director at Penguin Random House UK Children’s, added: “We are thrilled to be publishing Bluey and bringing a bit of the Australian sunshine to the UK. Bluey has a unique charm that appeals to children and adults alike. Her stories are full of boundless energy, brilliant adventures and fun and, most important, are rooted in family experience, which is why they’ve been such a hit with viewers so far.

“We are excited by the unparalleled success in Australia and look forward to creating the same sensation here in the UK. Our wish is for all young children and families to fall in love with Bluey, as we have done.”

The Bluey books have received industry recognition when Bluey: The Beach was awarded the 2020 Book of the Year – the first time in the history of the Australian Book Industry Awards that a children’s picture book has won this prestigious award.

Bluey follows the adventures of a lovable six-year-old Blue Heeler, who lives with her dad, Bandit; mum, Chilli; and four-year-old little sister, Bingo. In each episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Bluey is the most watched series ever on Australia’s ABC iview, with over 261 million plays for series 1 and 43 million plays for series 2.

In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere the first two series of Bluey on Disney Junior and Disney+ in all territories outside Australia, New Zealand and Greater China including Hong Kong, Macau and Taiwan.

Dr Seuss Enterprises expands European licensing programme and makes first mark in Slovakia

New partnerships across Germany, Slovakia, and Albania have seen Dr Seuss Enterprises expand its licensing portfolio across Europe, as the company continues to build momentum around properties including How the Grinch Stole Christmas, Oh, the Places You’ll Go, and Happy Birthday to You.

Under the slate of new partner signings, the portfolio will span multiple categories such as book publishing, kitchenware, and gift items.

Thalia, one of Germany’s largest bookstore chains, has increased its product offerings in 2020 to include snow globes, cereal bowls, plates, slippers, plush Grinches, socks and kitchen towels. Thalia decided to expand its offerings in 2020 due to the success they had with the 2019 How the Grinch Stole Christmas! program.

Last year its offerings included post-it notes, metal buttons, enamel pins, gift bags, gift tags, gift boxes, cookie tins, ornaments, mugs, napkins and travel tissue packs.

Meanwhile, Verbarium Publishing will be releasing How the Grinch Stole Christmas! in Slovakia. This is a new publisher for Dr. Seuss Enterprises and marks the first time that one of its books will be published in the Slovakian market.

Alongside this, Botart Publishing House – who has been a publisher of Dr. Seuss titles since 2015 – will be adding Happy Birthday to You! and Oh, the Places You’ll Go! to its list of titles. These two books will be published in Albania in addition to the other five titles they have already published there.

Susan Brandt, president of Dr. Seuss Enterprises, said: “The Dr. Seuss portfolio continues to resonate throughout Europe and we’re looking forward to bringing our fans new products and books that enable them to continue to engage with their favourite stories and characters within our portfolio.”

The Gruffalo takes a walk into new partnerships in Italy

Mondo TV, the third-party licensor for The Gruffalo in Italy, Spain, and Portugal, has detailed a new Italian licensee for the popular children’s publishing brand.

Pon Pon Edizioni has been licensed to launch a range of products including activity and colouring packs and sets. The range is aimed at children aged from three to five.

The deal covers Italy, along with San Marino, Canton Ticino and Vatican City. The range will be available at kiosks and bookstores across all of these territories before the end of the year.

The range uses illustrations and designs from the classic book illustrated by Axel Scheffler and written by Julia Donaldson. The story is a delightful tale of how a tiny mouse outwits a number of animals intent on eating him: a fox, an owl, a snake and finally a big, scary creature called The Gruffalo.

The Gruffalo was initially published in 1999 and has gone on to sell over 24 million copies across multiple formats in 99 languages. It has also inspired a growing global licensing campaign. Global licensor Magic Light appointed Mondo to develop a licensing programme for The Gruffalo in Italy, Spain and Portugal in late 2019.

A love of books brought together Gianni Bono and Marilla Pascale, who launched Pon Pon Edizioni in 2013. Today Pon Pon Edizioni has a portfolio that ranges from first reading and classic fairy tale books to magic pens, sticker albums and much more, with a strong profile in partnerships with licensed brands.

Valentina La Macchia, Mondo TV Licensing director, said: “This is a brand famous for its illustrations as well as its wonderful storyline and Pon Pon Edizioni is the ideal partner to bring those illustrations to the market in the form of activity and colouring packs.

“We are expecting to appoint further high-quality licensees very soon in Italy, Spain and Portugal, where sales of The Gruffalo book are very strong.”

 

Hello Kitty signs new publishing programme with Egmont for magazines and books

Hello Kitty has landed a new publishing programme thanks to a new partnership with the publishing specialist, Egmont. Under the new deal with brand Sanrio, Egmont will roll out a Hello Kitty programme that will include magazines and books.

The publishing plan will see Sanrio expand its activities into the Nordics, Germany, Central and Eastern Europe, and Turkey, with publications scheduled to launch in the first quarter of 2021.

Silvia Figini, COO of Sanrio GmbH (EMEA, India, Oceania) and Mr Men (worldwide), said: “The strong expertise of Egmont in bringing content to life combines with Hello Kitty’s unique ability to engage and entertain children. It is a perfect combination for success.”

Bastian Mai, global brand managment director, Egmont Publishing, added: “We are extremely happy to partner with Sanrio again and to bring the stories of Hello Kitty to life in books and magazines. Egmont has got a strong foothold across EMEA and Hello Kitty is an evergreen brand that children and their parents love in all our markets.”

 

Egmont renews multi-territory deal with Animaccord for Mash and the Bear publishing in Europe

The popular children’s publisher Egmont has renewed a multi-territory agreement with Animaccord to secure a Masha and the Bear publishing collection in selected territories across Europe.

The renewal comes some ten years after the partnership between the two was first established in order to launch Masha and the Bear publishing in Animaccord’s home market of Russia. It went on to expand into Europe, a deal with the publishing house that has now been extended further.

Egmont will continue developing a wide range of Masha and the Bear items including books and magazines with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not be limited to colouring and activity books, board books, storybooks, lift the flap books, and music books.

Bastian Mai, global brand management director, Egmont Publishing, said: “Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come.”

 

Asmodee Entertainment stikes deal with Dark Horse Comics to develop tabletop art book series

Asmodee Entertainment is secured a new partnership with Dark Horse Comics to create a series of licensed art books for three of the tabletop gaming titan’s leading gaming properties.

Under the new deal, Dark Horse has tapped into Asmodee’s portfolio of over 300 gaming IPs to curate a collection of unique art books showcasing the artwork from the worlds of Android Universe, Arkham Horror, and KeyForge through a collection of never-before-seen art and commentary.

Delving into the games from the renowned games studio, Fantasy Flight Games, the first of the three art books will debut at the end of this year, or early next year. Dark Horse’s art books have been billed as ‘the perfect companion piece for fans of these beloved game universes.’

“With their amazing range of top-quality art and background books, Dark Horse is a natural partner for capturing the richly detailed and very stylistically different worlds of Arkham Horror, KeyForge and the Android Universe through this first series of artbooks,” said Andy Jones, head of Asmodee Entertainment.

Dark Horse Comics editor, Ian Tucker, added: “As a tabletop gamer with many an Asmodee product populating my overflowing shelves, I’m beyond excited to be working with Asmodee and the rest of the Dark Horse team to bring these books to life.

“Our goal is to showcase these diverse and exciting properties in all their glorious detail, and we can’t wait to share the fruits of this partnership with readers, players and fans.”

Egmont has launched a petition to bring storytime into the national curriculum

Egmont has called for daily storytime to be made a statutory part of the school curriculum for key stages one and two, following a study that has revealed that children’s comprehension of reading suffers without it.

The petition has been put forward by Munira Wilson, MP for Twickenham in an Early Day Motion on February 24th. The petition was founded on the basis of study findings that by removing regular storytime among school children, reduces their progress by half the expected rate.

The move from Egmont was announced at its annual Insights day held in London this week, where the UK publishing house went on to expand on results from its recent study held at St Joseph’s Catholic Academy, a primary school in Goldenhill, Stoke on Trent.

It discovered that regular reading and listening to stories for pleasure improves reading comprehension in children by double the expected rate.

The UK government has previously stated that ‘nothing is more important in education than ensuring every child can read well’, and that the ‘best way to achieve this is to instil a passion for reading for pleasure.’ However, to date, storytime has not been made part of the statutory curriculum.

Egmont has found that 40 per cent of six to 11 year olds currently read for pleasure almost every day, while only 25 per cent of the same age group are read to at home.

Over the study’s five month period, it found that reading comprehension increased by an average of 10.2 months, double the normal expectation in the same time frame at schools outside of the study. It found that particular progress was made by year three, where children’s comprehension increased by an average of 16 months.

Children were motivated and inspired to read independently, for pleasure, more often and to try out different authors and widen their repertoire. As a result, Egmont saw a greater level of excitement around books, magazines, and reading, while storytime was found to give both students and teachers time to relax and a better sense of wellbeing.

Reading comprehension progress was re-examined five months after the project ended. Comprehension had slowed significantly, with progress dropping to 2.6 months on average over a five month period.     

Alison David, Consumer Insight Director, Egmont Publishing and author of Help Your Child Love Reading, said: “Regular storytime is powerful. Include it in the school day and reading comprehension increases rapidly. Take it away and progress in reading comprehension decreases.”

Egmont Publishing is now calling for the government to free up the curriculum, to make space and time for daily storytime and ring-fence it by making it statutory in the primary school curriculum. Egmont is asking supporters to sign their petition, write to their MP and join the online conversation and tweet using #statutorystorytime.

David continued: “We would not dream of allowing children to go through the school day with no lunch break – it should be the same for storytime. It might seem counter-intuitive, but the data from this study is clear: by uncoupling reading from lessons, by having storytime instead of teaching literacy, reading attainment naturally improves.”

Cally Poplak, managing director, Egmont publishing, added: “The funding challenges facing the education system are well documented, as are the challenges with children’s reading. Storytime is such an easy, low cost solution to these challenges, with immensely powerful results. It’s hard to see why it would not be made statutory.”

Michael Morpurgo, the bestselling children’s author has also thrown his own weight behind the project.

He said: “It is vital that children, young people and all of us have access to stories which give us the knowledge, empathy and understanding we need to negotiate life. But just as importantly, we need to give children and their teachers and parents time to read.”