Starter teams with Pull&Bear for women’s SS22 capsule

Iconix Europe’s sportswear brand Starter has teamed up once again with Inditex’s youth fashion label, Pull&Bear, to launch a second collection, for spring/summer 2022. 

The new womenswear collection has been created with the aim of combining streetwear with athleisure sportswear for a younger fashion-forward demographic. The colour story is comprised of a mix of Americana-inspired colours such as red, white and blue, offset against neutral beige.

Pieces include an oversized jersey hoodie with shorts co-ord, which incorporates both pile embroidered and printed logos, giving a nod to the initial collection. The collection also offers a variety of printed t-shirts, all of which include printed logos.

To complete the look, Pull&Bear has also developed a selection of varsity-look embroidered logo socks.

This collection is available now in the European/UK markets, both online at pullandbear.com and in a selected group of stores.

Starter marks its 50th anniversary with Pull&Bear collab

 

Pull&Bear debuts The Smurfs clothing collection

Pull&Bear, the youth fashion chain belonging to the Inditex Group, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs men’s clothing collection, featuring the much-loved iconic blue characters.

The range includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps. DeAPlaneta Entertainment is coordinating the brand’s licensing programme in Spain, Portugal, and Central and Eastern Europe.

The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for 5–12 -year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France.

The new series combines comedy, adventure and action and will soon screen on national TV stations including RAI YOYO in Italy, KIKA in Germany, and Milkshake! on Channel 5 in the UK.

The Smurfs are about to launch a new line of toys with master toy license holder Jazwares, in addition to new video games, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.

 

Pull&Bear debuts The Smurfs clothing collection

Pull&Bear, the youth fashion chain belonging to the Inditex Group, has signed a direct-to-retail agreement with DeAPlaneta Entertainment for the global launch of The Smurfs men’s clothing collection, featuring the much-loved iconic blue characters.

The range includes colourful T-shirts, sweatshirts, bomber jackets and jeans along with shorts, shirts and caps. DeAPlaneta Entertainment is coordinating the brand’s licensing programme in Spain, Portugal, and Central and Eastern Europe.

The historic brand is based on the characters and universe created by Belgian cartoonist Peyo in 1958. It’s now more alive than ever thanks to its latest releases, including CGI animated and live action films, and the new CGI TV series for 5–12 -year-olds, which launched on Nickelodeon on 10 September and has already screened on TF1 in France.

The new series combines comedy, adventure and action and will soon screen on national TV stations including RAI YOYO in Italy, KIKA in Germany, and Milkshake! on Channel 5 in the UK.

The Smurfs are about to launch a new line of toys with master toy license holder Jazwares, in addition to new video games, fashion collections, health and beauty lines, audiobooks and other entertainment products and experiences.

 

Starter marks its 50th anniversary with Pull&Bear collab

To mark sports brand Starter’s 50th anniversary, Iconix Europe LLC, the European arm of global brand management company Iconix Brand Group, has teamed up with Inditex’s youth fashion brand Pull&Bear to present the Starter x Pull&Bear Autumn/Winter 2021 capsule collection.

The range combines streetwear with athleisure sportswear and is aimed at a younger fashion-forward demographic. A prominent two-tone theme runs throughout the collection, showcased in a two-tone denim jacket, a patchwork shirt and an oversized cardigan finished with a logo patch.

The centrepiece of the offering is the Starter classic varsity jacket, which has been updated with multiple embroidered Starter 50th anniversary logo patches.

Other standout pieces include a tone-on-tone raincoat with an oversize fit, and faux shearling in the form of a pull-over with a pouch pocket and a second version with a zip fastening, which give a nod to the latest trends. The collection also offers sweatshirt and jogging trouser co-ords, all of which feature pile embroidered logos.

To complete the look, Pull&Bear has developed a comprehensive selection of accessories, including baseball caps, beanies and socks.

The collection will be available in Europe/UK markets, both online at pullandbear.com and in a selected group of stores.

 

 

Argentinian character brand Mafalda lands Zara, Pull & Bear in latest global apparel and fashion deal

The Argentinian character brand, Mafalda, has struck up a series of licensed fashion partnerships with some of the biggest names in the global industry, including Zara, Zara Kids, Pull & Bear, and Women’s Secret.

Brokered by the brand’s global licensing agency, El Ocho Licencias y Promociones, Mafalda has also secured partnerships with key retailers in Europe, including Carrefour, Alcampo, and El Corte Ingles which have each launched DTR collection for 2020 and 2021.

First published in 1964 in Primera Plana Newspapaer in Buenos Aires by Joaquin Salvador Lavado Tejon, Mafalda has grown an audience over the past 56 years that has, within the last two decades, seen books translated into 20 languages and sold in over 50 countries. To date, more than 1.5 million books have sold across the globe.

Mafalda is recognised as one of the leading classic licensed brands in Iberia and in all of Europe and Mafalda’s shirts and sweaters are among the best sellers for Pull & Bear as of March 2021.

“Mafalda is the little who hates soup and worries excessively about everything that happens in the world, always with the hope that one day, everything will be fixed and world peace will be achieved,” read a statement from El Ocho. “The [recent sales] results prove that Mafalda is completely timeless, as the philosophy of the main characters is still relevant in the crazy world we live on.”

El Ocho’s strategy for licensing the character brand is to preserve the work of its creator, Tejon, while developing partnerships across product categories including gifting, back to school, plush, footwear, apparel, and more.