WarnerMedia Global Brands and Experiences to launch most robust Batman film product collection in over a decade

In celebration of the upcoming cinematic experience created by director Matt Reeves, WarnerMedia Global Brands and Experiences has revealed the largest collection of Batman film products in over a decade, with partners worldwide launching The Batman fashion, accessories, beauty products, toys and collectibles.

Batman influenced the latest style statement of French fashion house Lanvin, who for the first time in the character’s more than 80-year history, has dedicated a collection to DC’s iconic Super Hero and his on-again/off-again antagonist, Catwoman. First seen on the runway during Paris Fashion Week, the collection will be available online and in select Saks Fifth Avenue stores starting March 2 and on saks.com on March 15, in line with the film’s release on March 4 in North America and international release beginning March 2, 2022.

To celebrate the film’s debut, Saks Fifth Avenue’s iconic New York Flagship store will design custom window displays transporting shoppers directly into Reeves’ version of Gotham City. Inside, guests can peruse a bespoke pop-up shop showcasing The Batman-inspired apparel from EleVen by Venus Williams, Maison Labiche, and Lanvin as well as accessories, beauty products, toys and collectibles. The exclusive merchandise collection will also be available to shop online on saks.com.

“WarnerMedia Global Brands and Experiences’ mission is to engage fans with our iconic characters and stories and excite them for new content releases. The Batman is hotly anticipated and will be complemented by imaginative, authentically crafted new products and experiences for fans worldwide,” says Pam Lifford, President, WarnerMedia Global Brands and Experiences. “This is the first solo Batman theatrical release in more than a decade, and this powerful new story inspired even more ways for fans to engage and celebrate this iconic DC Super Hero.”

Warner Bros. Consumer Products’ expansive ‘The Batman’ collection features products across multiple categories, and includes:

  • Fashion and footwear from Lanvin
  • Apparel from Carhartt and TomboyX
  • Activewear from EleVen by Venus Williams, available from Saks Fifth Avenue, Tennis Warehouse and internationally at Zalando
  • A training collection from PUMA
  • DC Shop merchandise including apparel, sporting goods and more, available to order from 1 February
  • Fashion and footwear styles for adults, juniors and kids from national retailers and specialty stores including Target, Walmart, and others. International fashion partners include Zara, Carrefour, and Tealer
  • Accessories from Boxlunch, Fast Track, Accessory Innovation, Funko, Manly Bands, Pull & Bear, Global Junk Brands, Mobyfox and Zara. Fossil will drop The Batman x Fossil capsule collection, including collectible watches, jewellery and leather goods
  • Beauty products from House of Sillage, Emily Heathe and Dr Squatch
  • Toys and collectibles from Funko, Spin Master, McFarlane, LEGO and Hot Wheels
  • Adult’s and children’s costumes from Rubies
  • Limited edition Oreos emblazoned with The Batman emblem.

 

DC FanDome exclusives and new ‘The Batman’ merch available now

Hot on the heels of a record-breaking DC FanDome, DC and Warner Bros Consumer Products have revealed more products inspired by DC Super Heroes.

Multiple retailers including the DC Shop and Walmart have unveiled toys, collectables and apparel, with the DC Shop offering more than 60 exclusive DC FanDome 2021 graphics with the potential for fans to choose from more than 270 different products.

Fans are getting a first look at the new The Batman merchandise. LEGO’s The Batman collection is available for presale exclusively at Walmart.com and features three new building sets. Meanwhile, manufacturer McFarlane Toys Collectibles has debuted a lineup of collectables related to The Batmanmovie. The Batman, The Riddler and Catwoman are all available to pre-order for $19.99.

The Batman Batmobile by Hot Wheels (pictured) is a collectible replica of Batman’s newest vehicle from the highly anticipated film. This 1:10 scale Ultimate edition features movie-accurate graphics, LED lights, smoke and flame FX from both the hood and the rear, detailed exterior and interior, a Batcave-inspired plinth, and a posable Batman figure behind the wheel. It boasts high-tech features such as light and sound effects and working suspension, as well as a diorama plinth.

Puma and Warner Bros Consumer Products have dropped five PUMA Suedes, each tied to a specific DC character, designed by award winning comic artist Jen Bartel. She took her inspiration from The Suicide Squad to create sneakers for King Shark, Harley Quinn, Peacemaker, Polka-Dot Man, and Bloodsport.

Tango Hotel is releasing a limited-edition clothing collection featuring key artwork from Batman: The World, DC’s new 184-page hardcover anthology book. Apparel collections from Extra Butter and Meshika Hats have also dropped.

DC FanDome shattered last year’s viewership with 66 million views worldwide to date from the streaming event on October 16. The virtual event drew fans from around the world to immerse themselves in the DC Multiverse with exclusive first-looks and behind-the-scenes previews from highly anticipated feature films, live-action and animated television series, games, comics, home entertainment releases and more.

 

 

The UK’s Cribstar and Vintage Supply among wave of European partners for Peanuts Worldwide

The UK’s own baby and kidswear brand, Cribstar and the adult fashion brand Vintage Supply are among a suite of new European partners to sign up with Peanuts, expanding the IP’s activity across fashion, accessories, homewares, and gifts for kids and adults.

The pair make up two new UK additions amid a long list of European partners that include the likes of the Dutch beachwear brand Shiwi, Eastpak who will be delivering a collection of Peanuts backpacks and travel bags, and Leomil who has signed up for a girls and women’s footwear range across the Benelux region.

Meanwhile, WildBrain CPLG’s Germany, Austria, and Switzerland team has extended its PUMA partnership with a second collections of kids’ footwear, apparel, and accessories scheduled for a worldwide launch this month. The premium pet food brand, Platinum has also been signed for a promotional deal, featuring Snoopy as its brand ambassador.

In Spain, Andres Gallardo has launched its second handcrafted Peanuts collection, Dime Que Me Quieres has debuted a handmade artisan jewellery range, and Zara Home has introduced a new line of babywear, towels, homeware, and accessories at its stores. In Greece, meanwhile, Giovas is to launch bags and accessories in a new back-to-school Peanuts collection.

Over in Italy and WildBrain CPLG’s local team has secured a deal with MyBeautyBox which saw the monthly makeup subscription service dedicate its June mystery box to Peanuts, while publishing partner Foto Edizoni is adding Peanuts comic strips to its monthly crossword magazine. It is also launching a bi-monthly Peanuts themed kids and teen crossword magazine.

In France, the Parisian fashion design studio, Sandro has launched a Peanuts men’s capsule collection, while the local fashion brand Cyrillus has unveiled a baby and children’s collection. In Central and Eastern Europe, MPTECH has been signed for stationery and back-to-school items with the first collection launching for back-to-school 2021.

On top of all of this, the licensing agency has also secured the Nordic representation rights for the brand, effective from July 1st this year.

Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide, said: “A key part of our Peanuts brand strategy is ensuring we’re continually innovating and reaching our fans in unique ways. This latest wave of licensees and distinctive new collection launches promises to offer consumers of all ages some really fun and creative ways of engaging with Snoopy and the gang.”

Maarten Weck, EVP and managing director at WildBrain CPLG, added: “The timeless Peanuts brand continues to prove its enduring popularity among a broad range of consumers, retailers and licensees across Europe and beyond, as demonstrated by these latest product ranges from both new and long-term partners.

“With the European licensing programme continuing to diversify and gain further momentum, it’s also fantastic to extend our remit and represent the brand across the Nordic market, which offers significant potential for additional growth.”

Haribo expands its happy world with first 100th anniversary product launches

The global confectionery brand, Haribo is preparing to celebrate its milestone 100th anniversary next year, with the latest launch in a roll-out of consumer products spanning toys, footwear, apparel, and homewares throughout 2021.

Developed through collaborations forged by IMG, Haribo’s consumer products programme kicked off last month with the worldwide unveiling of a partnership with PUMA and the launch of a PUMA footwear and apparel collection. The street wear brand has now released its second drop in the collab, a collection of ‘candy-coloured’ ranges that infuse Haribo’s Goldbears with some of its own classic silhouettes.

The latest launch includes the CA Pro, Street Rider, RS-X3, and Suede all in adult, junior, preschool, and infant sizing.

Further products partnerships and launches will include Haribo branded shoes for kids developed by the European footwear retailer, Deichmann. The line is scheduled to launch at the end of July this year.

Haribo is also moving in on the toys, collectables, and plush sector with a new range launching this autumn thanks to a multi-year, global deal with the US toymaker, Jakks Pacific. Meanwhile, KidsOne will launch branded tableware in Korea.

Andreas Kuhnle, head of global marketing at Haribo, said: “Haribo is undoubtedly one of the best-known and most popular brands in many countries around the world. Our lives are full of adventures and challenges. Every day and all over the world, little and big heroes face new tasks.

“For all of them, we at Haribo create small, carefree moments of childlike happiness with our products. That’s why brands that also stand for these little moments of joy in everyday life are a perfect fit for Haribo.”

Sven Thierhoff, VP of licensing at IMG, added: “It’s amazing to see the happy world of Haribo come to life through such a diverse, colourful programme of products that embody the brand’s quality-first values. Initial collaborations have been extremely popular with collectors and Haribo fans of all ages, and we can’t wait to develop together with Haribo and new partners new thrilling ideas for the centenary of the iconic Goldbear in 2022.”

Peanuts Worldwide teams with PUMA for footwear, apparel, and accessories

Peanuts Worldwide is teaming with the sports company PUMA for the launch of a new line of footwear, apparel, and accessories aimed at kids and adults, all featuring the classic characters from creator Charles M. Schulz.

In a deal that has been brokered by WildBrain CPLG’s German team, the PUMA x  Peanuts adult offering will witness the launch of classic PUMA styles adorned with members of the Peanuts gang, including Charlie Brown, Snoopy, and Woodstock in basketball inspired scenes.

The clothing will bring a collection of tees, hoodies, and sweatpants for both men and women. The footwear includes the Future Rider and classic basketball style, the Ralph Sampson. Rounding out the adult items in the range are beanies and a backpack.

Meanwhile, the kids’ Peanuts collection encompasses visuals of the characters playing sports including baseball, football and more. In a variety of items for girls and boys, the collection features hats, backpacks, and classic T7 track suits. Key PUMA footwear styles including the Mirage Mox and Ralph Sampson will also be available in junior, preschool, and infant sizing.

Tara Botwick, senior director, territory management EMEA for Peanuts Worldwide, said: “The PUMA x Peanuts collaboration brings together two iconic and internationally loved brands. We’re confident both kids and adults will love the sportswear and accessories that mix PUMA’s distinctive styles with eye-catching Peanuts art in a line full of character, imagination and nostalgia.”

The PUMA x Peanuts collection is now available at PUMA.com and at PUMA stores and select retailers.

MGA Entertainment teams with PUMA for LOL Surprise sneaker line

MGA Entertainment has partnered with the global sports company PUMA to help LOL Surprise fans walk with a little more pep in their step this season, thanks to the launch of a new sneaker and apparel collection. The range will be made available via Kids Foot Locker and PUMA stores across the US from this month.

Featuring L.O.L. Surprise fan favorites, Diva and Queen Bee, the two fashionable characters are the muses behind the collection. Diva is featured in the PUMA Future Rider x Diva sneaker, while Queen Bee is front and center on the PUMA Cali Sport x Queen Bee sneaker.

In addition to the PUMA Future Rider x Diva and Cali Sport x Queen Bee sneakers, the collection  includes bold graphic T-shirts and leggings that embody the bright and signature colors of the  L.O.L. Surprise brand while also sporting larger than life images of Diva and Queen Bee. 

The full PUMA x L.O.L. Surprise collection ranges from $22-$75 and will be available exclusively in store and online at the Foot Locker family of brands (including Kids Foot Locker, Foot Locker, Champs Sports, Footaction and Eastbay), PUMA.com and the PUMA NYC Store starting Nov. 20. 

Emoji scores major footwear, clothing, and accessories partnership with PUMA

The globally revered sports brand, PUMA, has struck up a new partnership with Emoji to launch a new line of footwear, apparel, and accessories all adorned with Emoji icons. The PUMA x Emoji collaboration has been developed to showcase the way in which we all communicate in the modern world.

According to the licensing firm, the new collection has been ‘designed through the lens of instant messaging,’ pairing popular Emoji icons with bright colour combinations top create a range that is ‘young and vibrant.’ It will span footwear, apparel, and accessories for both kids and adults.

“The PUMA x Emoji collection is one of our most favorite brand collaborations. The products turned out so colorful, expressive and beautiful and the entire product line is energetic and truly iconic,” said Marco Huesges, CEO and founder of The Emoji Company.

“We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”

Within the range is the RS-2K X Emoji, featuring a hook and loop piece on the heel where detachable peace sign, crying laughter, and fire Emoji icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. Meanwhile RS-X³ X Emoji includes the same detachable Emoji feature, while the hidden “What’s Up?” message also appears on this shoe in the quarter overlay.

The PUMA X Emoji Tee and PUMA X Emoji Hoodie are both available in black, gray, and yellow, each featuring an array of Emoji icons on both the front and back of the clothing. Rounding out the collection are the PUMA X Emoji Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and Emoji icons on the bottom of the right leg.

The new collection will be dropping on PUMA.com, PUMA stores and select retailers on August 22nd.

SEGA joins forces with Puma to launch latest Sonic sports style collection

SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion.

Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature in a new collection that plays with the designs and graphics that appear in both the game series and film.

The Puma x Sonic collection consists of the RS-X³ Sonic sneaker in two new colourways with a semi-transparent white or black grid look, bright colour pops and gold accents, available in adult and kids sizes.

The collection is supplemented with the Puma x Sonic hoodie in bright blue or sleek black, and the Puma x Sonic tees with graphics on the front and back as well as a tee with AOP print.

Completing this Puma x Sonic drop, the new collection also offers matching apparel, footwear and accessories for kids, adorned with cool prints and hints of the Sonic universe.

Disrupting the speed of sound with style, the collection hits the shelves globally on Puma.com, at Puma stores and selected retailers on February 7th, while the kids’ collection arrives on February 15th.