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SEGA joins forces with Puma to launch latest Sonic sports style collection

SEGA is once again joining forces with the sports brand Puma to bring Sonic, the world’s fastest hedgehog and the video game maker’s flagship character to the world of sports style fashion. Launching ahead of the release of the upcoming blockbuster Sonic the Hedgehog movie, SEGA’s famous character will feature …

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Puma taps SEGA for Sonic the Hedgehog inspired sportswear

PUMA has teamed with SEG to design a new collection based on its iconic video game character Sonic the Hedgehog, bringing the designs and graphics that appear in the game to footwear and clothing. Sonic has become a cross-generational favourite after making his debut in 1991. This new collaboration will …

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BLE 2019: SEGA and Puma join forces to launch new Sonic the Hedgehog sportswear collection

SEGA has joined forces with the sportswear brand Puma to launch an autumn collection range of sports apparel, accessories and footwear for children and adults, featuring scenes and graphic elements from the ever-popular Sonic the Hedgehog universe. Running across decades but never getting old – the famous blue hedgehog video …

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Puma has been named the official technical partner for Spain’s LaLiga

PUMA has entered into a long-term agreement with the Spanish football league, LaLiga, making it the league’s official technical partner. Starting from the 2019/20 season, PUMA will produce the official match ball and other products for all games in Spain’s top-flight leagues; LaLiga Santander and La Liga 1|2|3. With a …

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Puma and Barbie form street sportswear collab to mark 60 years of the fashion icon

The sports company Puma is helping fashion icon Barbie celebrate 60 years in the limelight with a new capsule collection, geared at highlighting the doll’s love of sport, fashion and style. The collaboration introduces the special edition Nova x barbie sneaker pack, the toy brand’s own take on Puma’s classic …

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The Walking Dead waltzes into Foot Locker with exclusive Puma collaboration

AMC’s The Walking Dead has walked straight into Foot Locker thanks to a new and exclusive partnership with Puma for a zombie apocalypse themed line of footwear. Brokered on behalf of AMC by Striker Entertainment, the deal sees the pop cult TV series take over the Puma GV Special brand …

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