Tag Archives: Queer Eye

Queer Eye and Project Makeover team up for mobile app partnership

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Queer Eye fans will now be able to unleash their creativity in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game.

In Queer Eye’s first-ever mobile app partnership, the cast joins Project Makeover’s characters to help them glamorise, accessorise and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to transform clients into stylish trend-setting mavens.

The partnership, which was facilitated by IMG, will see the Fab Five take over Project Makeover’s “Time Makeover.” Instead of the game’s usual characters, players get to work with the Fab Five through a series of fun tasks throughout the game. Inspired by Queer Eye’s hip tips, emotionally charged makeovers and heartfelt reveals, Project Makeover is more than clothing and makeup – homes and businesses are also part of the transformation fun.

Queer Eye, the nine-time Emmy award-winning television show from Scout Productions debuted in 2018 on Netflix. The series, which boasts hundreds of millions of fans across the globe, follows a team of professionals as they perform transformative life makeovers.

As an AppLovin partner studio, Magic Tavern launched Project Makeover in 2020 and the title shot up to the #1 grossing game in 24 countries and the #1 most downloaded game in 142 countries after leveraging AppLovin’s market-leading software solutions and creative expertise with 67+ million installs.

“For the past five years, fans have seen the Fab Five perform makeovers around the world, and for the first time, they’ll have the opportunity to create their own iconic transformations on Project Makeover,” says David Colins, CEO of Scout Productions Inc. and the creator behind Queer Eye. “We’re thrilled about this partnership with Magic Tavern and can’t wait to see what fans come up with alongside Bobby, Tan, Karamo, Jonathan, and Antoni.”

“We are thrilled to be able to team up with Queer Eye. We wanted the best for the Fab Five – we worked directly with them for their guidance, so that we could ensure that players felt they were interacting with the characters from the show, and we are excited about what we were able to achieve,” adds Mike Chera, Creative Director at Magic Tavern. “We are extremely excited to bring the real-life characters into our game – their appearance and likeness and expressions takes a lot of time and effort to get it absolutely right.”

The Queer Eye partnership and Fab Five appearances will be available to all Project Makeover players starting today for a limited time.

“We know Queer Eye fans are craving for more ways to interact with their favourite makeover team and the Fab Five is always looking for unique opportunities to flex their transformational skills,” says Van Kokeh, VP of Licensing at IMG. “It is a great fit and we are excited to bring Queer Eye into this hit game.”

Project Makeover is free for download in the Apple App Store and Google Play.

 

Queer Eye and Dorel Home support Pride Month with Ali Forney Center donation

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The hit TV series Queer Eye is showing its support of Pride Month by donating a portion of proceeds from sales of its Dorel Home furniture line to The Ali Forney Center for the entire month of June.

Launched exclusively to Walmart last year, the Queer Eye Collection of furniture arrived off the back of the successful reboot of the hit TV series from Scout Productions. As the collection prepares to celebrate its first anniversary this July, the branded furniture – designed with Dorel Home via a partnership brokered by IMG – has debuted two new collections.

These new additions ‘mix modern industrial charm with uplifting vibes’, featuring stylish items for inside the home and a brand-new outdoor collection for the summer.

For the month of June, Queer Eye and Dorel Home will donate a portion of proceeds to The Ali Forney Center and will outfit the AFC Harlem Drop-in Center and housing sites located in New York City with furniture pieces in an effort to add comfort to safe spaces.

The Ali Forney Center is dedicated to protecting LGBTQ+ youth from the harms of homelessness and empowering them with the tools needed to live independently. It has grown to become the largest agency dedicated to LGBTQ+ homeless youth in the country, assisting over 2,000 young people per year and providing over 70,000 meals annually.

“It was important for us to commemorate Pride Month in a way that helped make a tangible difference for the LGBTQ+ community, particularly for at-risk youth,” said Claudia Grundman, senior director of brand management of Dorel Home.

“That is why we’re so proud to partner with The Ali Forney Center whose core mission is to protect vulnerable LGBTQ+ youth from the perils of homelessness and to empower them with the tools to live independently. We are humbled to join forces with this inspiring organization.”

Alexander Roque, president and executive director of Ali Forney Center, said: “Queer Eye is a force of nature on the small screen that’s helping to expand representation of the LGBTQ+ community in a positive way.

“Partnering with Queer Eye feels like a natural coming together of two entities focused on creating a brighter future for the LGBTQ+ community. It’s an exciting collaboration and one we’re very glad to be part of.”

The Queer Eye team, added: “One of the great ways to feel good is to give back. The Ali Forney Center is a non-profit focused on at-risk LGBTQ+ youth. They do real work, affect real change and we’re proud to be associated with them.”

Queer Eye brings new charge of inclusivity to retail with QueerEyeStore.com launch

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The moment is here; Queer Eye is heading to retail.

Scout Productions – the Emmy and Academy award-winning team behind the hit series – has detailed a multi-layered licensing programme of new products and the launch of QueerEyeStore.com, a platform to bring fans all things fashion, inclusivity, and Queer Eye.

The programme has been created in partnership with the show’s licensing agency, IMG, and features products based on the Enny award-winning television series, including a new apparel line featuring the Queer Eye personalities. The range is available now on Amazon and via QueerEyeStore.com.

Further highlights include the recently launched exclusive home furnishings line at Walmart and a successful line of Queer Eye themed books, including the YA book for pre-teens.

Inspired by the show’s positivity and kindness, the new environmentally friendly apparel line of fashion-forward t-shirts, hoodies/sweatshirts, masks and accessories features artwork from a group of talented designers, who are active members of the LGBTQIA community.

A portion of the proceeds from every sale will benefit the Ali Forney Center, the nation’s largest agency dedicated to LGBTQ homeless youth. Each item incorporates the designers’ favorite parts of the show and new items will continue to rollout including a soon-to-be-unveiled winter line.

“Scout is a company that was built to have a positive impact on the LGBTQ community. We are extremely proud of our Queer Eye licensing program and have been overjoyed at the overwhelmingly positive response to all of our products, especially the home furnishings line at Walmart.com where the product continues to be in high demand as soon as it is released,” said Joel Chiodi, SVP of strategic development.

“With the launch of QueerEyeStore.com, we are able to bring thoughtfully designed, environmentally-friendly products directly to the fans, while also raising money for an amazing organization whose positive impact on the lives of LGBTQ youth cannot be understated.”

Netflix series Queer Eye moves into furniture with Dorel Home

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The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG.

Launched this week, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.

The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food and Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan.

The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.

“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, senior director and brand manager of Dorel Home.

“Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”

“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”

Netflix series Queer Eye moves into furniture with Dorel Home

Posted on by

The hit Netflix series, Queer Eye, is making its debut in the home furnishings sector thanks to a new, fashion-forward, furniture collection courtesy of the US specialist, Dorel Home. The launch arrives as part of a deal brokered by IMG.

Launched this week, after the recent debut of the seven-time Emmy Award winning series fifth season, the Queer Eye furniture collection debuted exclusively on Walmart.com in North America and features updated-industrial designs for living room, bedroom, office, dining room, and outdoor patio spaces.

The Netflix series introduces audiences around the world to a modern aesthetic, diverse perspective and the Fab Five: Antoni Porowski (Food and Wine), Bobby Berk (Interior Design), Karamo Brown (Culture), Jonathan Van Ness (Grooming) and Tan France (Fashion). Past seasons of Queer Eye were filmed in communities in Atlanta, GA, Kansas City, MO, and the current season set in Philadelphia, PA. There is even a bonus season in Tokyo, Japan.

The Fab Five forge relationships with men and women from a wide array of backgrounds and beliefs often contrary to their own, touching on everything from LGBTQ rights and social commentary to how to make the best farm-to-table guacamole. The Dorel Home furniture line is crafted to capture the aesthetic and spirit of what the show represents.

“We’re excited to work with such an inspiring series and to become part of the Queer Eye family,” said Claudia Grundman, senior director and brand manager of Dorel Home.

“Their message for encouraging holistic change, not only in one’s lifestyle but also across cultural acceptance is something we want to get behind and watch blossom. We are especially excited to be partnering with Walmart to offer our stylish Queer Eye collection at incredibly affordable prices. We believe that shoppers will be thrilled with the quality and designs we’re offering.”

“We are thrilled that fans of the show will be able to bring the spirit of Queer Eye into their own homes,” said Joel Chiodi, SVP strategic development at Scout Productions. “The experts at Dorel Home have created a line we can’t wait for everyone to check out, with standout pieces that are easy to mix and match to perfectly reflect fans’ own personal style.”