Marking one whole decade since Peppa Pig first set trotters down on US soil, Hasbro has detailed a programme of 10th anniversary activity, including a year-long pipeline of new content, a new Hasbro toy line, and a roster of marketing activations, brand collaborations, and promotions. Marking ten years since the …
Read More »Reebok and Universal Brand Development launch Minions: The Rise of Gru footwear collection
Reebok has partnered with Universal Brand Development, Illumination and the world renowned Minions franchise to grandly unveil its Minions: The Rise of Gru collection, a new footwear range celebrating the upcoming blockbuster release slated for July 2021. Available globally from Reebok.com and select retailers beginning October 1, the exclusive full-family …
Read More »Reebok details its ‘Alien Stompers’ for sci-fi franchise’s 40th anniversary
Footwear brand Reebok is getting in on the Alien Day celebrations this year, with the relaunch of an exclusive replica pair of trainers as worn by Ripley in the sequel, Aliens. With a number of subtle nods to the franchise and its fandom, the replica trainers are a true representation …
Read More »Stranger Things meets Ghosbusters with new Reebok footwear
The announcement has been timed with the cult show's second season which launches today on Netflix.
Read More »Reebok and UFC collaborate for Fight Night collection
‘With the new UFC Fight Night Collection, we wanted to give athletes product that meets the quality and performance demands that they depend on in the Octagon,’ says Reebok’s Corinna Werkle.
Read More »Fox celebrates Alien franchise with new Reebok Stompers and fan day
The out-of-this-world global fan event Alien Day will take place on April 26th.
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