Antstream Arcade strengthens exec team in move to be at the forefront of video game streaming

The video game streaming platform, Antstream Arcade is continuing on its path to alter the way people play games, with the appointment of the games industry veteran Mike Rouse to lead its production team and build its internal studio. The move comes amid a period of record user growth for the company and its world’s first free-to-play game streaming platform.

Rouse joins Anstream from 2K’s Brighton based Hangar 13 where he was head of production and responsible for developing and co-ordinating strategy across the studio’s four global locations and 400 employees.

He brings with him over 20 years’ experience in the games industry, having worked with major companies including Microsoft, where he worked on projects including Hololens, and Sony. He brings his experience in pushing the boundaries of how players interact with games to his new role at Antstream Arcade, as it continues to expand its offering.

Rouse said: “As a lifelong fan of what we now have to call “vintage” games, working at Antstream Arcade represents the perfect combination of my passion for retro gaming and changing how players interact with games themselves. I think it is very likely that we are nearing the end of physical consoles – with physical media losing relevance to the rise of cloud-based gaming, it is all but inevitable.

“As the first company to successfully launch a free-to-play platform with thousands of games, Antstream is well placed to be at the forefront of this change.”

Steve Cottam, CEO of Antstream, added: “Between our new licensing partnerships with the likes of Disney and Bandai, and our decision to adopt a free-to-play model, we’re in a period of immense change here at Antstream. Bringing on someone with Mike’s expertise and experience in altering how people play games is a huge boost for us as video game streaming continues to drive the game industry forward as a whole.

“We look forward to working with him in taking our library of iconic video games to the biggest audience possible.”

Mike’s love of retro gaming is on full display on his Retro Gamer Boy YouTube channel, where he posts weekly unique videos delving into his own extensive retro gaming collection, and discussing the best retro games and consoles ever made. His retro gaming goal is to collect every SEGA Megadrive game, with only a few notable holdouts like Pirates of Darkwater standing between him and the holy grail of completionism.

Blue Planet Software renames as Tetris and secures raft of 18 global partners for the video game brand

Blue Planet Software Inc., known by video game and merchandise licensees worldwide as the sole agent for the Tetris brand, has changed its company name to that of the iconic brand that it represents: Tetris.

The move has been made in order to strengthen its global positioning and recognition just as it unveils a slate of 18 new and returning merchandise partners, spanning apparel and footwear to decor, debit cards and stationery.

The expansive line up of new licensees showcases the continued growth of the brand’s lifestyle offering, enjoyed by audiences around the world.

“Just as the Tetris brand has evolved over the past 36 years, so have we,” said Maya Rogers, president and CEO of Tetris. “We have long recognized that our broad, global network of video game and merchandise licensees and licensing agents mostly identify our company by the name Tetris.

“Therefore, we decided to make it official. We look forward to continuing to work with our partners to deliver great, innovative games, lifestyle products and experiences to fans, including the many new partners we’re announcing today – only now you’ll know us simply as Tetris.”

Kicking off with the global market partnerships, Tetris has secured new deals with the likes of Loot Crate and its curated collections of Tetris apparel and accessories, Natur Food Ventures and Tetris branded functional gummies that will launch in Europe and the US and Canada in 2021, OppoSuits for a 2021 collection, Pinfinity for collectable Tetris pins enhanced with AR technology to reveal animation, music, and exclusive content, and Retro-Bit, a portable retro game gaming device.

These are joined by North American partnerships in Buffalo Games & Puzzles’ new board games, Card.com’s series of Tetris pre-paid online debit cards, Mad Engine’s Tetris t-shirts, hoodies, sweatshirts, accessories and more, Open Road Brand’s wall decor, magnets, and more, and Pollard Banknote’s Tetris themed instant lottery scratch tickets.

Across Europe, Blokken, the popular Benelux quiz show which features a Tetris core element is kicking off its 27th season, Diakakis Imports has new Tetris themed back to school gear and activity sets in Greece, Cyprus, and Malta, Ermoda is debuting a range of Tetris apparel for men, women, and kids, Fizz Creations is launching Tetris keychains, Hunter Price has teased new lifestyle products coming to the UK and Ireland in 2021, and MadLab is bringing a larger than life Tetris arcade experience to Zaragoza in Spain this October.

Asia completes the line up with Tetris Mini playable keychain devices courtesy of Gametech, and fashion and home accessories hitting Japan next year from Moritoku.