Tag Archives: RHS Lindley Library

RHS partners with Annie Sloan for decorative decoupage papers

Posted on by

The Royal Horticultural Society and Annie Sloan, one of the world’s leading authorities in paint, colour and style, have announced a partnership for decoupage papers, a form of household decoration that simply and cost-effectively transforms a wide range of pieces in any home.

With her design team, Annie Sloan carefully searched through the RHS Lindley Collections – the world’s largest collection of botanical art – to find illustrations to cut out, repeat, combine and colour to match some of the 47 colours from Annie’s famous Chalk Paint palette, a versatile decorative furniture paint designed by Annie Sloan in 1990.

There are 12 individual designs with two large sheets of decoupage paper per pack. The RHS name and logo are prominently highlighted on the front of the packaging. The back of the packaging includes information about the RHS and its aims, alongside a practical guide to using the decoupage papers.

Annie Sloan and her team are working towards a global launch in late autumn 2021 – online and in physical stockist shops around the world. Annie Sloan sells through a network of independent shops in more than 55 countries.

Annie Sloan offers a wide selection of home decoration products, ranging from fabric, waxes and finishes to stencils, tools and of course her world-famous Chalk Paint.

Amy Honour, Head of Marketing, Annie Sloan Interiors Ltd, says: “Annie’s ambition has always been to inspire individuals with the confidence to bring colour, character and design into their homes. For this range, that colour, character and design has come about with help from the RHS – the passionate force at the heart of horticulture for more than two centuries. The result, we think, is both beautiful and memorable.”

 

RHS and Caspari present the Sunflowers range of tableware and napkins

Posted on by

The Royal Horticultural Society (RHS) has partnered with licensee Caspari, publisher of beautifully designed and printed paper products, for Sunflowers, a range of tableware and napkins.

The range consists of cocktail and luncheon napkins, guest towels, dinner plates and salad & dessert plates. There will also be a large gift bag and a bottle bag, with an additional gift bag and gift wrap to follow.

For the designs that appear throughout the range, Caspari brought together several botanical illustrations chosen from the RHS Lindley Collections – the world’s largest collection of botanical art. The RHS name appears on all packaging as well as on the products themselves.

All the paper products in the range are FSC-certified and made using environmentally conscious raw materials, ensuring that they are both biodegradable and compostable.

“Sunflowers are a joyful symbol of late summer and the early days of autumn, and these illustrations perfectly capture that splendid time of year,” says Gaea Rich, Licensing & Concept, Caspari. “We really feel this is tableware that many people will be thrilled to have at parties or gatherings.”

The RHS Lindley Collections contain more than 25,000 superb images of botanical art. RHS Enterprises Limited uses this artwork collection and RHS gardening expertise to create and endorse high-quality products, with each partner offered a tailored support package overseen by the RHS’s experienced Licensing team. In 2017 the RHS won the award for Best Licensed Heritage or Institution Brand at The Brand & Lifestyle Licensing Awards. In 2018, again at The Brand & Lifestyle Licensing Awards, the RHS Flora Apparel collection by COAST won the award for Best Brand Licensed Adult Apparel Product or Range.

The Sunflowers range was officially launched as part of Caspari’s autumn 2021 collection in June and will be supplied to wholesale customers worldwide. Stockists in UK and EU markets can pre-order wholesale product on b2bintl.casparionline.com. US customers can pre-order product on both Caspari’s B2B and B2C US websites. The full range is expected to be in stock for retail and consumers in all of these markets from early this month.