Tag Archives: Richard Dickson

Mattel President and COO Richard Dickson to present BLE day one keynote: ‘Barbie x Fashion’

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Iconic global brand Barbie will be the star of Brand Licensing Europe’s day one keynote, ‘Barbie x Fashion’, delivered by Mattel President and COO Richard Dickson.

“Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island,” says Informa Markets SVP of Licensing Anna Knight. “And, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

During his Barbie x Fashion keynote, taking place at 1pm on Tuesday 20 September, Richard Dickson, Mattel President and Chief Operating Officer, will take BLE visitors on a rollercoaster ride, looking at Barbie’s amazing legacy to date and heralding the remarkable runway that lies ahead.

Brand Licensing Europe is Europe’s leading trade event and takes place from 20-22 September 2022 at ExCeL London. Registration is free and open now.

Richard Dickson first joined Mattel in 2000 and, in his role, he leads Mattel’s portfolio of global brands, overseeing innovation strategy, design and development, and brand marketing. He also oversees franchise management, which includes licensing and merchandising, episodic content, live events, and digital gaming.

During his time at Mattel, Richard Dickson has grown some of the world’s most powerful and purpose-driven brands, including Barbie – the most diverse line of fashion dolls – and Hot Wheels. In 2021, Barbie was the #1 toy property globally, Hot Wheels was the #1 vehicle property globally, and Fisher-Price was the #1 Infant, Toddler, and Preschool property globally, per The NPD Group.

Mattel’s Richard Dickson and Roz Nowicki to deliver keynote at Licensing Expo Virtual

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Mattel’s president and COO, Richard Dickson and the firm’s head of global consumer products and franchise marketing, Roz Nowicki will be taking to the stage at the upcoming Licensing Expo Virtual next month, when the pair deliver the online conference’s Day Three Keynote address.

In a fireside chat titled Mattel and Living its Brand Purpose, the pair will explore how the IP driven toys and entertainment company empowers the next generation by introducing purpose-driven products from its portfolio of brands. You can sign up for the free-to-attend keynote presentation here.

Joining senior executives from Warner Bros. Consumer Products, who will open the event as keynote speakers on Day One, Dickson and Nowicki will address the event’s thousands of attendees confirmed to date, who will get an inside look into building and progressing the toy giant’s brand purpose.

Attendees of the event – running from August 24th to 26th – will benefit from the duo’s combined experience that exceeds 50 years of leading brand and innovation strategy, design and development, and franchise marketing. They are responsible for the worldwide growth of brands including Barbie, Teenage Mutant Ninja Turtles, Peanuts, Hot Wheels, among many others.

The keynote presentation will begin at 8:00 a.m. PST/11:00 a.m. EST, followed by a final day of live content including the new Digital Brand Roadshows, Retail and Sustainability Clinics, industry networking, and many meeting opportunities with hundreds of leading brand owners.

“Year after year, Mattel is an industry leader in delivering new products that not only excite consumers but bring characters and stories to life in a meaningful way,” said Anna Knight, VP of licensing at Informa Markets.

“We are thrilled to announce that Richard and Roz will impart learnings from their work that spans a full range of toy and entertainment brands across categories.”

Mattel’s president and chief operating officer, Richard Dickson, added: “We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them.

“Licensing is a powerful tool that enables us to build brand stories and reach a global audience – Roz and I could not be more excited to share our learnings that attendees can incorporate into their work.”

In addition to announcing the Day Three keynote, Licensing Expo Virtual has also revealed a selection of exhibitors participating in the all-new Digital Brands Roadshows, a collection of curated exhibitor case studies designed to spotlight compelling brands and IP broadcast live at the live event.

Among those participating are:

  • New Exhibitors to the Event with Chan-Chan, Playlife Media, Piney: The Lonesome Pine and Boat Rocker
  • Heritage & Nostalgia with MGM and Art Brand Studios
  • Licensing Around the World with Wildbrain CPLG and Yale University
  • The Live Experience with Penske and Nickelodeon
  • Animation & Anime with Viz Media

Licensing Expo Virtual also confirmed some of the experts as part of the exclusive retail program, composed of ‘Ask me Anything’ live Q&As and sessions on how brand licensing can support retail businesses.

Speakers for this program include Steven Heller, founder of The Brand Liaison; Andrew Cohan, co-founder/co-CEO, ACI Licensing; Sharon Weisman, CEO, Power Station Studios; Michael Connolly, founder & CEO, Retail Monster; Julia Redman, Retail Expert, Buyers Eye; Ankit Mangal, Director, Wayfair; The Insights Family.