Tag Archives: Rilakkuma

Sagoo’s Rilakkuma readies for UK growth with Maggy Harris and Kirsty Guthrie

The Paris-based licensing agency, Sagoo has appointed the KJG’s Kirsty Guthrie and BlueSkye Licensing’s Maggy Harris to manage the UK licensing activity for its increasingly popular kawaii brand, Rilakkuma. The move has been made as Rilakkuma begins to see increases awareness among European audiences and licensees, spotting an ‘enormous brand …

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Rilakkuma lands second series on Netflix as Sagoo sees licensing programme ‘growing apace’ in Europe

Rilakkuma, the cute Kawaii bear, will be returning to Netflix for a second series, following a successful debut back in 2019 that has given life to a growing licensing programme managed by the independent agency, Sagoo Licensing. Production of the new stop-motion animated series is now underway with the title …

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Sagoo signs fashion brand Difuzed for Rilakkuma apparel, fashion bags and more

The fashion and lifestyle brand Difuzed has partnered with the independent licensing agency Sagoo to launch a range of apparel for kids and adults, as well as fashion bags, backpacks, and accessories, inspired by the Japanese character brand, Rilakkuma. The new line will include tech accessories including phone cases and …

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Sagoo teams with Graine Creative to launch Rilakkuma arts and crafts kits for kids

The independent French agency, Sagoo has partnered with the French arts and crafts specialist, Graine Creative to produce five new kits for older children, based on the hit Japanese character brand Rilakkuma. The deals adds to a rapidly growing portfolio of consumer products for Rilakkuma – the world’s most relaxed …

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Sagoo brokers Rilakkuma kids’ bed linen deal with Blanc Cerise

The household linen brand, Blanc Cerise, has signed a deal with the independent licensing agency, Sagoo, to create new children’s bed linen sets inspired by Japan’s most relaxed bear cub, Rilakkuma. The new collection from Blanc Cerise consists of two mixed and reversible bedding sets, one for children and one …

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Blueprint Collections to launch Rilakkuma stationery and accessories to retail in 2020

The independent agency, Sagoo, has secured a new partnership with Blueprints Collections to develop a new range of stationery, accessories, bags and gifts inspired by its hit Japanese character brand, Rilakkuma. The range is scheduled to be landing at retail imminently and will comprise a selection of stationery, including notebooks, …

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