River Island and Barbie launch Just Be EXTRA! collection

Barbie – the world’s number-one fashion doll – and high street retailer River Island have teamed up for the second time for another fashionable kidswear collection.

The new collection is inspired by the Barbie EXTRA bold statement fashion dolls, with a range of apparel that includes playful and over-the-top slogan t-shirts, iconic matching lounge sets and more.

The ‘Just Be EXTRA!’ collection marks the second collaboration for the brands, following the sell-out success of their first partnership.

River Island says: “Let your little girl reach for the stars and rock her own unique style with our second RI X Barbie collection. Being a girl has no limits and neither do her clothes. More is always more!”

The collection campaign includes an influencer takeover on River Island’s social channels.

Barbie x River Island is available in 67 stores and online. The range is aimed at girls aged 3-16 years, with prices starting from RRP £15.

 

Barbie and River Island collaborate on new girlswear collection

Barbie and high-street retailer River Island have teamed up to launch a new girlswear collection. This marks the second collaboration for the brands, following the sell-out success of their first partnership.

The collection is inspired by sports athleisure and features lush pink velour tracksuits, sporty crop tops, trainers, leggings and hoodies, including sets that are designed to be worn together or mixed and matched. Key pieces feature Barbie motifs and slogans such as ‘You Go Girl’ and ‘Stay Strong’, designed to empower mini fashion icons.

Gemma Daniels, Mattel’s Head of Softlines EMEA says: “Barbie’s appeal transcends categories and ages, and following the successful launch for Barbie’s 60th, we are excited to partner with River Island once again to offer a fashion-forward collection of kids’ apparel that will excite girls and mums alike.”

The collection will launch with a dedicated social campaign featuring River Island’s ‘mini-insiders’ modelling their favourite looks from the collection.

Barbie x River Island is available now online and in selected flagship stores. Prices start at £15.