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Tag Archives: Riverside Brands

Rugby League World Cup 2021 is ‘biggest project the sport has ever seen’, and there’s no better time to brand build

As the world waits for sporting events across the globe to open their doors to the crowds once again, the Rugby League World Cup 2021 brand has its own, additional project underway – developing and rolling out a comprehensive licensing programme designed to ‘transcend the sport’ itself and tap into …

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The Entertainer partners with Riverside Brands for ELC brand extension programme

The UK’s family owned high street toy retailer, The Entertainer has partnered with Riverside Brands to lead its brand extension strategy for Early Learning Centre. Under the new partnership, both the Happyland and core ELC brand will look to build out wider brand extensions into categories such as apparel, nightwear, …

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Riverside Brands scores Rugby League World Cup ahead of 2021 tournament

The Rugby League World Cup has tapped Riverside Brands to lead its third party collaborations and licensing agreements in time for its much anticipated 2021 World Cup event. Under the deal, Riverside Brands’ remit will be secure partnerships across consumer products, drive brand exposure, and deepen engagement with the tournament. …

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Licensing chatter: 10 questions with Riverside Brands’ Ashley Holman

In these unprecedented times for the global community, it’s nice to keep connected – and for an industry as reliant on peer to peer networking as the licensing business, maintaining those connections with our industry colleagues is paramount. That’ why Licensing.biz is kicking off a new series of interviews to …

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Riverside Brands signs raft of partners for Zuru’s Rainbocorn toy brand

Zuru’s popular Rainbocorns toy line is embarking on a new licensing programme under the guidance of Riverside Brands, the UK agency to have just signed a variety of new partnerships for the plush toy brand. The mystery surprise plush has risen to popularity recently, recognised for its reversible sequin hearts …

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Riverside Brands grows portfolio with Katie Kirby’s Hurrah for Gin

Riverside Brands is building on its portfolio of brands with the addition of the popular online parenting series, Hurrah for Gin, a comedic pastiche of modern day parenthood survival by the artist Katie Kirby. Based on the digital marketer Kirby’s own trials and tribulations of parenting, her Hurrah for Gin …

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Riverside Brands grows portfolio with animated global hit Larva

Riverside Brands is continuing to grow its roster of clients in the children’s entertainment space, having picked up the popular animated property, Larva. Created by South Korea’s TUBA, Larva follows the comic capers of Red and Yellow, two cheeky larvae who live beneath a city storm drain. Since launch, Larva …

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