The former head of licensing at Hachette, Katie Price is making the transfer to the Roald Dahl Story Company team, where she will take up the role of head of books. In this crucial new role, Price will be responsible for driving the performance of publishing at retail in conjunction …
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The expanded range for 2019 will include titles from Winning Moves, Green Board Games and Paul Lamond, all of which will focus on education, player engagement and brand extensions.
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October marks 30 years since the masterpiece Matilda was first published, introducing the character, her nemesis Miss Trunchbull and her Miss champion Miss Honey to young readers across the world.
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The Roald Dahl Story Company, Global Merchandising Services, Egmont, Nickelodeon, Beanstalk and Cartoon Network have each placed a finalist in this year’s awards ceremony.
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The new launch follows the success of Roald Dahl Top Trumps which was rolled-out by Winning Moves at general retail in 2017.
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Retailers including George, Sainsbury’s, Tesco, Argos and Morrisons are each relaying record sales numbers for Smiffy’s dress up costumes based on the characters from Dahl’s story books.
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