Tag Archives: roald dahl

World Book Day will take place on Thursday, March 7th and will find the child-genius at the heart of the celebrations, with her appearance on this year's token just the beginning of a new partnership between World Book Day and The Roald Dahl Story Company.

As advances continue to be made in the children’s tech sector, those experts have highlighted the need ‘to change the that hardware and content are intrinsically linked.’

October marks 30 years since the masterpiece Matilda was first published, introducing the character, her nemesis Miss Trunchbull and her Miss champion Miss Honey to young readers across the world.

The firm has appointed Global Licensing Limited to develop and manage the merchandise licensing programme for Roald Dahl across the region, with a focus on the titles Charlie and the Chocolate Factory, The Enormous Crocodile, The BFG, James and the Giant Peach and Matilda.

The products, featuring Roald Dahl’s globally best-selling stories, Matilda, Charlie and the Chocolate Factory, James and the Giant Peach and The BFG, in combination with Sir Quentin Blake’s iconic illustrations, will begin hitting US and Canadian shelves this autumn.

The Enormous Crocodile is a top ten Roald Dahl best-seller, with more than half a million copies sold in the UK alone.

The bookseller has partnered with The Roald Dahl Story Company for exclusive gift lines.

Paul Lamond Games, Fiesta Crafts, Rainbow Designs and Winning Moves will each be showcasing new lines from the tales of the master story teller.

The animated special was handed the accolade at this year’s British Academy Children’s Awards held on Sunday, November 26th.

Publishing will be a key pillar for the brand, kicking off in February with a novelty edition of the story book complete with fuzzy peach stickers and a James’ Giant Bug non-fiction activity book.