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The fans flocked to the special screening, hosted by Entertainment One at the cinema's Leicester Square location on Sunday, March 17th to mark the latest in the Peppa Pig brand's year-long 15th anniversary celebrations.

From 2020, most of the league’s franchises will leave Los Angeles, their home for the last two years, and set themselves up in New York, Paris, Shanghai and other cities, it was detailed at this year’s South by Southwest conference.

The move has been designed to help develop new transversal strategies as Planeta Junior looks to build business across the regions of Europe.

The collection is tipped to launch in May this year and will comprise a selection of puzzles for adults and children.

Coinciding with National Science Week, the show played host to some 200 organisations, many of those from across the toy and children’s brands space, and welcomed around 80,000 visitors from schools from across the UK.

Under the deal, Wild & Wolf will create a product rang across various categories including stationery, lunchware, drinkware, travel accessories, gardening products and more. All of the products will feature the Draper James brand's Southern-inspired loo and feel.

Films today have become a battleground for technology and explosive entertainment, and with that has come a greater expectation from the toys that tie it all together. Robert Hutchins takes a look at how tech is fast becoming the lead character in today’s movie toy launches

“Since joining CPLG eight years ago, Brenda has been instrumental in growing our retail relationships and championing our brands across the Benelux and, more recently, the Nordics regions," said Maarten Weck.

Ivanisevic had previously been commercial director for CPLG, with over four years’ experience of leading key German licensing activities.

The educational series premiered in 1969 with a combination of live-action, puppetry, and animation. Familiar faces will make their big screen debut with cast that includes Big Bird, Bert, Ernie, Grover, Oscar the Grouch, Cookie Monster and Elmo.