In his new role, Klein will focus on pushing Valiant's sales and marketing efforts to new heights while crafting short and long-term strategies to grow the brand and expand relationships with fans, retailers, and press.
Read More »Hasbro is going to launch its first themed water park and family resort
The resort will feature entertainment, installations and experiences all inspired by brands like My Little Pony, Magic: The Gathering and Monopoly.
Read More »Demand for Peppa Pig in Japan rockets and toys are playing a key role
At the end of this month Peppa will play an exciting role in the launch of Japan’s first Hamley’s toy store with costume character in-store, significant cross-category product display and special themed activities and photo opportunities on the day.
Read More »Licensing the Oi way: Oi Licensing talks the success of its pre-school book series
“There are many directions the brand can go. “It will become a loud and infectious invitation for the consumer to engage.”
Read More »APC Kids names Toy Plus is global master toy partner for Kid-E-Cats
The Hong-Kong based company is developing a toy range spanning plush, collectables, figurines and play-sets for preschool children. The first product samples will be presented at Hong Kong Toys & Games Fair next year.
Read More »Baileys opens alpine-themed pop-up Treat Bar in London’s Covent Garden
The pop-up, created in partnership with Beanstalk, will run from December 7th to 22nd, offering festive hot drinks, custom cocktails and chocolates in an Alpine-themed setting.
Read More »“Licensing is critical to the success of physical video game retail,” says Gaming Heads
Recent years have seen a steady decline in the number of physical video game retail shelf space owing to the surge in alternative platforms for purchase such as online and digital downloads.
Read More »The British Museum to host major manga exhibition
Many of today’s biggest brands can trace their conception back to the manga genre, including numerous anime - the likes of Pokémon, Dragon Ball Z, Cowboy Bebop or Yo Kai Watch and more.
Read More »Pip Ahoy extends clothing range with Branded Clothing International
The company is now planning a big roll out of fresh Pip Ahoy merchandise in 2019 and will launch the Pip Ahoy apparel range with BCI at retail from summer 2019 onwards.
Read More »Hasbro and Wizards of the Coast leap into esports with Magic: The Gathering
“Our investment in esports will catapult the game to new heights while providing support to the players by giving them the platform to build their brand and bring Magic to a broader audience.”
Read More »