Tag Archives: Rolling Stones

Rolling Stones launch limited-edition collection with Tommy Jeans

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Tommy Hilfiger’s denim offering TOMMY JEANS has partnered with the Rolling Stones for the “Tommy Revisited: Music Edition’‘ collection. Combining the TOMMY JEANS streetwear aesthetic with tour merchandise-inspired apparel, the new range honours musical legends including TLC, Britney Spears and legendary rock band The Rolling Stones.

The Stones apparel drops at the Rolling Stones’ global flagship store, RS No.9 Carnaby, at 9 Carnaby Street, and online at carnaby.therollingstonesshop.co.uk on Friday 12 November. Consisting of six styles of tees and sweatshirts in strong, bold colourways, the range celebrates the iconic 1999 Rolling Stones X Tommy Hilfiger No Security tour merchandise with a TOMMY JEANS twist. Made from organic cotton, all the products feature the iconic Rolling Stones tongue and lips logo, and are available in both unisex and female sizing.

Three limited-edition, stand-out pieces from the collaboration have been produced exclusively for sale only at the global flagship store RS No.9 Carnaby: a printed black tee, denim jacket and long-sleeve sweat, both embroidered all over with the iconic tongue and lips Rolling Stones logo. These three exclusive pieces will sit alongside the wider collection in-store.

RS No. 9 Carnaby is the Rolling Stones’ world-first flagship store, which opened in September 2020. It was created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.

 

The Rolling Stones launch virtual RS No.9 Carnaby store for social-distancing shoppers

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The Rolling Stones have followed up on the launch of the band – and brand’s – world first flagship store in London’s Soho, with the introduction of a new, global e-commerce shop featuring virtual experiences that allow customers to shop ‘inside the store’ from anywhere in the world.

The launch has been designed for those that can’t currently get to the Carnaby Street store in person. Once a shopper enters the virtual RS No. 9 Carnaby store, they can select from the products on offer as the experience takes them on a ‘seamless user journey’ over the store’s two floors.

They will then be able to shop the new fashion forward autumn/winter collection for men and women, which is infleunced by workwear and also showcases the athleisure trend. Childrenswear, accessories and Christmas baubles complete the offer.

The immersive 360° website shines a light on the artistic history of the physical store location on Carnaby Street and shares insider anecdotes about the architecture and design features. Created in partnership with the Rolling Stones and Bravado, Universal Music Group’s merchandise and brand management company, the new online store specializes in fashion and accessories.

The store is also tapping into the Black Friday sale this year, offering UK customers a rare opportunity to get 20 per cent off purchases over £50. 

John Habbouch, GM and CFO, Bravado, said: “We are excited to be able to take the brand new RS No. 9 Carnaby store to the world and to allow customers and fans to shop the collection from the comfort of their own homes through an immersive and unique online experience of this exciting retail space.”

Rolling Stones’ flagship London store RS No. 9 Carnaby has officially opened its doors to the public

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Short of actual dancing in the street, there will be celebrations in London’s Soho as today marks the grand opening of the Rolling Stones’ first flagship store, RS No. 9 Carnaby. Following its press event held earlier this week, today, the doors of the shop are flung open to members of the public and Rolling Stones fans alike.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, feature all of the hallmarks of the iconic band, as well as the exclusive new fashion label, RS No. 9 Carnaby.

The band’s continuing album and single releases will be at the heart of the shop’s pulse.  Music will be available to buy including the Goats Head Soup album and Scarlet single along with an exclusive 500 copies of the Goats Head Soup 2020 album in the Stones Red colour.

Meanwhile, the store’s windows feature a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’. The audio of the beginning of the iconic song is visualised as a soundwave and reinterpreted into a striking red metal sculpture.

Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black. The glass floor features many of the bands lyrics, and the fitting rooms are adorned with iconic album artwork; Exile on Main Street (1972) and Some Girls (1978).

Inside, there is an exclusive and curated mix of collections and collaborations for fans of all ages. The store will also introduce ‘Stones Red,’ the official colour from Pantone which is seen in the design elements of the store as well as an exclusive apparel and accessories collection.

Sound, vision, and lighting are key store components. Five 90-inch portrait screens display a film made exclusively for the store showing footage across the rich history of the band. Speakers from high end British audio brand Bowers & Wilkins will play tracks from the greatest rock ‘n’ roll band in the world.

Exclusive store collaborations include Chateau Baccarat, from French luxury brand Baccarat, a collection of crystal wine glasses, champagne flutes, tumblers, wine decanter, and a beer glass engraved with the Tongue and Lips of the Rolling Stones.

Other exclusives include The Soloist chairs and scarves and from premium Swedish raincoat brand Stutterheim there is a handcrafted high quality rubberised cotton raincoat which features the Rolling Stones logo. More collaborations will be announced soon.

 For superfans, there are the 10 limited edition signed and numbered framed artworks by John Pasche, the original creator of the iconic Rolling Stones logo, which was first used on the Sticky Fingers LP in 1971. The store also features a bespoke T-shirt customisation station where customers can choose from an array of exclusive designs on the touch screen menu to create something unique.

The Rolling Stones said: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”

Mat Vlasic, CEO, Bravado said: “With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

The Rolling Stones to open world-first flagship store on London’s Carnaby Street

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Rock ‘n’ roll legends, the Rolling Stones are to open a world-first flagship store on London’s Carnaby Street, featuring exclusive new fashion and merchandise under the RS No. 9 Carnaby brand from this September. The new store has been created in partnership with Bravado, Universal Music Group’s merchandise and brand management company.

Situated at number 9, Carnaby Street in London’s Soho, the store will launch under the RS No. 9 Carnaby banner and will feature all the hallmarks of the iconic band.

The collections will include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat, engraved with the Rolling Stones tongue. The store will also feature chairs and scarves from The Soloist, and raincoats and hats from the Swedish raincoat brand, Stutterheim.

The Rolling Stones said: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

The store will also introduce ‘Stones Red,’ the official colour from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour will also launch with the store.

The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play tracks from the rock ‘n’ roll band, including the upcoming release of the remastered Goats Head Soup album and Scarlet single.

Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.

Mat Vlasic, CEO, Bravado said: “With this innovative partnership, the Rolling Stones add yet another cultural touch point to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands.

“It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.”

For those in the know, the store’s window features a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’.