Tag Archives: Rovio

New Angry Birds consumer products programme to accompany Netflix series

Ahead of the global debut of Angry Birds: Summer Madness on Netflix on 28 January 2022, Rovio Entertainment is working with IMG to build a consumer products programme for fans of the popular franchise. The 32 x 11-minute and 4 x 22-minute special episodes is the latest collaboration in a …

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Rovio and Billebeino team up for limited-edition Angry Birds capsule collection

There’s a new bird in town! Two Finnish companies – Rovio Entertainment and lifestyle brand Billebeino – have collaborated on a new limited-edition Angry Birds capsule collection, in a deal brokered by IMG. The line features Rovio’s iconic Angry Birds characters and a new exclusive character, Bille Bird, based on …

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Angry Birds flocks to game-based learning platform Kahoot! to raise environmental awareness

Angry Birds is flocking to the game-based learning platform Kahoot! to launch a series of unique quizzes each aimed at encouraging children and their environmental awareness education. The move is the latest from Rovio to continue its fight for better understanding around climate change and environmental science. Currently in its …

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Rovio taps IMG as worldwide licensing agent for Angry Birds

Rovio Entertainment has tapped IMG as its worldwide consumer products licensing agent for the popular Angry Birds franchise. The new deal will give Rovio a ‘one-stop shop’ global partner to develop a consumer products programme that spans all of the Angry Birds’ franchise’s content and platforms. The first Angry Birds …

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Rovio’s Angry Birds celebrates tenth anniversary today

Rovio’s Bring the Anger campaign, launched as just part of the ongoing tenth anniversary celebrations for the Angry Birds brand, has got off to a flying start, having helped the brand take up residence in New York’s Times Square while calling on the aide of WWE’s own superstar, The Big …

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Rovio plans brand licensing unit restructure amid tough consumer products competition

Rovio Entertainment Corporation has detailed its plans to restructure its brand licensing unit. The aim is to improve the profitability of this side of the business. Negotiations started this week on October, 14th. The restructuring plan concerns 32 employees of the brand licensing unit globally. The planned measures could lead …

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Rovio Entertainment taps Italian designer Filippo Laterza for latest Angry Birds collection

Rovio Entertainment has feathered a new deal with the Italian stylist Filippo Laterza for the launch of a new collection inspired by its hit Angry Birds IP. The collection is themed around the new Angry Birds movie, hitting cinemas in the coming weeks. The deal was secured by Maurizio Distefano …

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Licensing International welcomes seven new members to Board of Directors

Licensing International has elected seven new members to its Board of Directors, with licensing veterans from the likes of Warner Bros, Spin Master, and Rovio each taking up their new position as of July 1 this year. Sol Armada from Warner Bros, Juli Boylan from Spin Master, and Simo Hamalainen …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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