Tag Archives: Rovio

Rovio taps IMG as worldwide licensing agent for Angry Birds

Rovio Entertainment has tapped IMG as its worldwide consumer products licensing agent for the popular Angry Birds franchise. The new deal will give Rovio a ‘one-stop shop’ global partner to develop a consumer products programme that spans all of the Angry Birds’ franchise’s content and platforms. The first Angry Birds …

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Rovio’s Angry Birds celebrates tenth anniversary today

Rovio’s Bring the Anger campaign, launched as just part of the ongoing tenth anniversary celebrations for the Angry Birds brand, has got off to a flying start, having helped the brand take up residence in New York’s Times Square while calling on the aide of WWE’s own superstar, The Big …

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Rovio plans brand licensing unit restructure amid tough consumer products competition

Rovio Entertainment Corporation has detailed its plans to restructure its brand licensing unit. The aim is to improve the profitability of this side of the business. Negotiations started this week on October, 14th. The restructuring plan concerns 32 employees of the brand licensing unit globally. The planned measures could lead …

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Rovio Entertainment taps Italian designer Filippo Laterza for latest Angry Birds collection

Rovio Entertainment has feathered a new deal with the Italian stylist Filippo Laterza for the launch of a new collection inspired by its hit Angry Birds IP. The collection is themed around the new Angry Birds movie, hitting cinemas in the coming weeks. The deal was secured by Maurizio Distefano …

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Licensing International welcomes seven new members to Board of Directors

Licensing International has elected seven new members to its Board of Directors, with licensing veterans from the likes of Warner Bros, Spin Master, and Rovio each taking up their new position as of July 1 this year. Sol Armada from Warner Bros, Juli Boylan from Spin Master, and Simo Hamalainen …

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Angry Birds Explore: “We’ll have AR codes in millions of licensed products and in multiple retailers”

Rovio has made no secret of the expectations and belief it has in its Angry Birds franchise, when The Angry Birds Movie 2, the sequel title to its 2016 box office hit, lands in cinemas later this year, kickstarting what it believes will be a revival of the Angry Birds …

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Sambro and Smith & Brooks sign with Angry Birds ahead of sequel movie release

The licensed toy and accessories specialist, Sambro has joined the growing roster of licensing partners for Angry Birds. The deal has been struck just months ahead of the cinematic launch of The Angry Birds Movie 2. Under the agreement, Sambro will develop and launch a range of Angry Birds themed …

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Rovio sees Q1 revenue lift 16 per cent and prepares for Angry Birds Movie 2 take-off

Rovio’s latest launch in Angry Birds Dream Blast has helped the studio to a strong start to the year, with games revenue up 16.6 per cent in its year on year Q1 financials. The newest title in Rovio’s Angry Birds cannon launched on January 24th this year and quickly helped …

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Rovio sees evergreen future for Angry Birds with ‘strongest content plan we’ve ever had’

Rovio’s new licensing plans aim at turning its Angry Birds franchise into an evergreen property, bolstered by the “strongest content plan we have ever had,” the company has recounts to Bloomberg. Head of brand licensing, Simo Hamalainen has stated that its plans around the Angry Birds property now span several …

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