Tag Archives: Royal Ascot

Royal Ascot launches its first online shop and lines up new premium British brand partnerships

Ascot Racecourse has launched a suite of new licensed product collections for 2021, with a selection of premium British brands and its first online shop through a flurry of deals brokered by IMG. In a landmark moment for the racecourse, The Ascot Shop was launched in April and represents Ascot’s first …

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Ascot Racecourse renews its global licensing partnership with IMG

Ascot Racecourse has renewed its exclusive global licensing representation and on-site retail agreement with IMG through to 2025. Since being appointed in 2016, IMG has curated a robust year-round licensing programme for the iconic racecourse. Highlights of the brand collaborations and products inspired by the 309-year-old racecourse and its flagship racing …

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The right Royal welcome: How Ascot has been embraced by the world’s retailers

It was two years ago that Royal Ascot, that vestige of Great Britain’s proud love of animals, sport, and horse racing, took its first natural steps (or is that canter) into developing a new licensing programme reflective of its heritage and global recognition. Over the course of the last 24 …

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